-- Change Will Leverage Parent Company Brand Equity --
CANarchy’s new alcohol products, The Beast Unleashed™ and Nasty Beast™ Hard Tea, now represent the majority of the Company’s alcohol beverage sales. This change will better align the business with Monster Beverage Corporation’s brand equity, particularly as these products are expected to continue to play an increasingly important role in CANarchy’s future activities.
“We entered the alcohol beverage sector with the acquisition of CANarchy in
“Monster Brewing Company will continue to function independently under the management of its President,
Certain statements made in this announcement may constitute “forward-looking statements” within the meaning of the
Co-Chief Executive Officers
Source: Monster Beverage Corporation