News Release

May 7, 2008
Hansen Natural Reports 2008 First Quarter Financial Results

CORONA, Calif., May 7, 2008 (PrimeNewswire via COMTEX News Network) -- Hansen Natural Corporation (Nasdaq:HANS) today reported record sales and profits for the first quarter ended March 31, 2008.

Gross sales for the 2008 first quarter increased 28.4 percent to $244.0 million, from $190.1 million a year earlier. Net sales for the first quarter increased 27.9 percent to $212.2 million from $165.9 million a year ago. Gross and net sales for the quarter were impacted by purchases made by customers in the fourth quarter of 2007 in advance of the price increase, effective January 1, 2008 for Monster Energy(r) brand energy drinks in 16-ounce cans and for the Java Monster(tm) line of non-carbonated dairy-based coffee drinks.

Gross profit as a percentage of net sales for the 2008 first quarter decreased to 49.4 percent, from 51.6 percent in the comparable 2007 quarter, largely as a result of product mix, increased costs of chain marketing agreements and increases in certain raw material costs, mainly in the Warehouse division.

Selling, general and administrative expenses for the 2008 first quarter, excluding the identified items below, increased from $40.7 million to $61.7 million. Certain sponsorship expenditures, costs of coolers and other merchandising materials, commissions, in-store demonstrations, as well as costs relating to the Monster launch in the United Kingdom contributed in part to the increase in such expenses over the prior year.

Operating income for the first quarter increased 34.2 percent to $42.8 million from $31.9 million a year ago.

Net income for the 2008 first quarter increased 42.6 percent to $28.8 million, or $0.29 per diluted share, compared with $20.2 million, or $0.21 per diluted share for the first quarter last year.

Rodney C. Sacks, chairman and chief executive officer, said that the record revenues reflected continued strong sales of Monster Energy(r) brand energy drinks as well as the Java Monster(tm) line of non-carbonated dairy-based coffee drinks (introduced in April 2007).

"The recent product introductions of five new Java Monster(tm) line extensions, Monster Heavy Metal(tm) and Monster MIXXD(tm) are proceeding according to plan and we remain extremely pleased by the reception both from the trade and consumers to these new products."

"Despite the slow down in general economic activity, the energy drink category continues to show good growth and the Monster Energy(r) brand continues to grow well in excess of the overall category growth," Sacks said. "The launch of the Monster Energy(r) brand in the United Kingdom is proceeding according to plan." Sacks noted that costs incurred by the Company in the first quarter of 2008 relating to those activities amounted to $2.0 million.

Certain Identified Items

In connection with the transition of certain of the Company's distribution arrangements, the Company incurred termination costs amounting to $6.3 million for the three-months ended March 31, 2007, to certain of its prior distributors, who have been replaced by newly appointed Anheuser-Busch distributors. No such termination costs were incurred during the three-months ended March 31, 2008. Such termination costs have been expensed in full and are included in operating expenses for the three-months ended March 31, 2007.

Non-refundable amounts totaling $0.05 million and $13.3 million were recorded by the Company related to such newly appointed Anheuser-Busch distributors for the costs of terminating its prior distributors in the three-months ended March 31, 2008 and 2007, respectively. Such payments and commitments have been accounted for as deferred revenue, and are being recognized as revenue ratably over the anticipated 20-year life of the respective Anheuser-Busch distribution agreements. Revenue recognized was $0.5 million and $0.4 million for the three-months ended March 31, 2008 and 2007, respectively.

In connection with the Company's special investigation of stock option grants and granting practices, related litigation and other related matters, the Company incurred professional service fees of $0.2 million and $6.7 million for the three-months ended March 31, 2008, and 2007 respectively, which have also been fully expensed in the respective periods.

The following table summarizes the identified items discussed above for the three-months ended March 31, 2008 and 2007:


                                               Three-Months Ended
                                                    March 31,
                                            -------------------------
                                               2008            2007
                                            ---------       ---------
                                           (In Thousands) (In Thousands)
 Deferred Revenue:
  Receipts from newly
   appointed Anheuser-Busch
   distributors                              $       50    $  13,350
                                             ==========    =========


 Recognition of deferred revenue             $       523   $      428

 Operating Expenses:

  Termination payments to
   prior distributors                        $       --    $    6,347
  Professional fees associated
   with the review of stock
   option grants and granting
   practices, related litigation
   and other related matters                 $      230    $    6,684

Auction Rate Securities

With the liquidity issues experienced in the global credit capital markets, certain of the Company's holdings of auction rate securities having a face value of $207.5 million as of March 31, 2008 ($169.8 million as of April 30, 2008 after redemptions during the month) have experienced failed auctions. The Company determined that a temporary impairment of $5.4 million had occurred at March 31, 2008 and therefore, has recorded a charge of $3.2 million, net of tax, as a component of accumulated other comprehensive loss. These securities will continue to accrue interest at their contractual rates until their respective auctions succeed or are redeemed. "Based on our ability to access cash and other short-term investments, our expected operating cash flows and other sources of cash, we do not anticipate the current lack of liquidity of these investments will have a material effect on our liquidity or working capital," Sacks said.

The Company will host an investor conference call on May 7, 2008 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). The conference call will be open to all interested investors through a live audio web broadcast via the internet at www.hansens.com and www.opencompany.info. For those who are not able to listen to the live broadcast, the call will be archived for approximately one year on both websites.

Hansen Natural Corporation

Based in Corona, California, Hansen Natural Corporation markets and distributes Hansen's(r) Natural Sodas and Sparkling beverages, Signature Sodas, fruit juice Smoothies, Energy drinks, multi-vitamin juice drinks in aseptic packaging, Junior Juice(r) juice, iced teas, apple juice and juice blends, Blue Sky(r) brand beverages, Monster Energy(r) brand energy drinks, Java Monster(tm) line of non-carbonated dairy-based coffee drinks, Lost(r) Energy(tm) brand energy drinks, Joker Mad Energy(tm), Unbound Energy(r) and Ace(tm) Energy brand energy drinks, Rumba(tm) brand energy juice, and Fizzit(tm) brand powdered drink mixes. For more information visit www.hansens.com and www.monsterenergy.com.

Gross sales, although used internally by management as an indicator of operating performance, should not be considered as an alternative to net sales, which is determined in accordance with accounting principles generally accepted in the United States of America ("GAAP"), and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies as gross sales has been defined by our internal reporting requirements. However, gross sales is used by management to monitor operating performance including sales performance of particular products, salesperson performance, product growth or declines and our overall performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. Management believes the presentation of gross sales allows a more comprehensive presentation of our operating performance. Gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from customers.

Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding the expectations of management with respect to revenues and profitability. Management cautions that these statements are qualified by their terms or important factors, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein, including, but not limited to, the following: changes in consumer preferences; changes in demand that are weather related, particularly in areas outside of California; competitive pricing and/or marketing pressures; activities and strategies of competitors; changes in the price and/or availability of raw materials for the Company's products; the availability of production and/or suitable facilities; the marketing efforts of the distributors of the Company's products, most of which distribute products that are competitive with the products of the Company; the introduction of new products, as well as unilateral decisions that may be made by grocery and/or convenience chain stores, specialty chain stores, club stores and other customers to discontinue carrying all or any of the Company's products that they are carrying at any time; and other risks detailed from time to time in the Company's reports filed with the Securities and Exchange Commission. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements.


 HANSEN NATURAL CORPORATION AND SUBSIDIARIES
 CONDENSED CONSOLIDATED STATEMENTS OF INCOME
 For the Three Months End March 31, 2008 and 2007
 (In Thousands, Except Per Share Amounts) (Unaudited)

                                                Three-Months Ended
                                                      March 31,
                                              ------------------------
                                                  2008         2007
                                              -----------   ----------

 GROSS SALES, net of
  discounts and returns*                      $   243,999   $  190,070

 LESS: PROMOTIONAL AND
  OTHER ALLOWANCES**                               31,821       24,217
                                              -----------   ----------

 NET SALES                                        212,178      165,853

 COST OF SALES                                    107,459       80,216
                                              -----------   ----------

 GROSS PROFIT                                     104,719       85,637

 OPERATING EXPENSES                                61,891       53,727
                                              -----------   ----------

 OPERATING INCOME                                  42,828       31,910

 INTEREST AND OTHER INCOME, net                     3,626        1,526
                                              -----------   ----------

 INCOME BEFORE PROVISION FOR
  INCOME TAXES                                     46,454       33,436

 PROVISION FOR INCOME TAXES                        17,643       13,238
                                              ------------  -----------

 NET INCOME                                   $    28,811   $   20,198
                                              ============  ===========

 NET INCOME PER COMMON SHARE:
    Basic                                     $      0.31   $     0.22
                                              ============  ===========
    Diluted                                   $      0.29   $     0.21
                                              ============  ===========

   WEIGHTED AVERAGE NUMBER OF SHARES
    OF COMMON STOCK AND COMMON STOCK
    EQUIVALENTS:
    Basic                                          93,314       90,059
                                              ============  ===========
    Diluted                                        99,007       98,301
                                              ============  ===========


 *   Gross sales, although used internally by management as an
     indicator of operating performance, should not be considered as
     an alternative to net sales, which is determined in accordance
     with GAAP, and should not be used alone as an indicator of
     operating performance in place of net sales. Additionally, gross
     sales may not be comparable to similarly titled measures used by
     other companies as gross sales has been defined by our internal
     reporting requirements. However, gross sales is used by
     management to monitor operating performance including sales
     performance of particular products, salesperson performance,
     product growth or declines and our overall performance. The use
     of gross sales allows evaluation of sales performance before the
     effect of any promotional items, which can mask certain
     performance issues. Management believes the presentation of gross
     sales allows a more comprehensive presentation of our operating
     performance. Gross sales may not be realized in the form of cash
     receipts as promotional payments and allowances may be deducted
     from payments received from customers.

 **  Although the expenditures described in this line item are
     determined in accordance with GAAP and meet GAAP requirements,
     the disclosure thereof does not conform with GAAP presentation
     requirements. Additionally, the presentation of promotional and
     other allowances may not be comparable to similar items presented
     by other companies. The presentation of promotional and other
     allowances facilitates an evaluation of the impact thereof on the
     determination of net sales and illustrates the spending levels
     incurred to secure such sales. Promotional and other allowances
     constitute a material portion of our marketing activities.

 HANSEN NATURAL CORPORATION AND SUBSIDIARIES
 CONDENSED CONSOLIDATED BALANCE SHEETS
 As of March 31, 2008 and December 31, 2007
 (In Thousands, Except Share Amounts) (Unaudited)
 -------------------------------------------------

                                            March 31,      December 31,
                                              2008            2007
                                           -----------     -----------


                ASSETS
                ------
 CURRENT ASSETS:
 Cash and cash equivalents                 $    51,175     $    12,440
 Short-term investments                        107,933          63,125
 Accounts receivable, net                       81,758          81,497
 Inventories                                   109,784          98,140
 Prepaid expenses and other current
  assets                                         7,507           3,755
 Deferred income taxes                          11,247          11,192
                                           -----------     -----------
   Total current assets                        369,404         270,149

 INVESTMENTS                                   164,419         227,085
 PROPERTY AND EQUIPMENT, net                     8,833           8,567
 DEFERRED INCOME TAXES                          16,143          14,006
 INTANGIBLES, net                               24,375          24,066
 OTHER ASSETS                                      725             730
                                           -----------     -----------
                                           $   583,899     $   544,603
                                           ===========     ===========


         LIABILITIES AND STOCKHOLDERS' EQUITY
         -------------------------------------
 CURRENT LIABILITIES:
 Accounts payable                           $   60,667      $   56,766
 Accrued liabilities                            12,219           8,916
 Accrued distributor terminations                4,052           4,312
 Customer deposit liabilities                      103             103
 Accrued compensation                            2,726           5,827
 Current portion of capital leases                 438             663
 Income taxes payable                           12,935           6,294
                                           -----------     -----------
     Total current liabilities                  93,140          82,881


 DEFERRED REVENUE                               39,080          39,555

 COMMITMENTS AND CONTINGENCIES

 STOCKHOLDERS' EQUITY:
 Common stock - $0.005 par value;
  120,000,000 shares authorized;
  96,098,261 shares issued and
   93,440,741 outstanding as of
   March 31, 2008; 95,848,711 shares
   issued and 93,191,191 outstanding
   as of December 31, 2007                         480             479
 Additional paid-in capital                    100,676          96,749
 Retained earnings                             382,459         353,648
 Accumulated other comprehensive loss           (3,274)            (47)
 Common stock in treasury, at cost;
   2,657,520 shares as of March 31,
   2008 and December 31, 2007,
   respectively                                (28,662)        (28,662)
                                           -----------     -----------
     Total stockholders' equity                451,679         422,167
                                           -----------     -----------
                                           $   583,899     $   544,603
                                           ===========     ===========

This news release was distributed by PrimeNewswire, www.primenewswire.com

SOURCE: Hansen Natural Corporation

Hansen Natural Corporation 
          Rodney C. Sacks, Chairman and Chief Executive Officer
            (951) 739-6200
          Hilton H. Schlosberg, Vice Chairman 
            (951) 739-6200

          PondelWilkinson Inc.
          Roger S. Pondel / Judy Lin Sfetcu
          (310) 279-5980

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