Monster is confident that VPX’s lawsuit will ultimately be dismissed. VPX’s purported acquisition of an unrelated “Reign” trademark two weeks ago is both improper and ineffective.
VPX’s lawsuit is nothing more than a frivolous and bad faith attempt to slow the national release of “Reign Total Body Fuel.” The fact is, this meritless lawsuit will not impede the launch of “Reign Total Body Fuel” in any way. The facts are straightforward:
- Monster holds trademark and use priority over VPX for its “Reign Total Body Fuel” beverages in “Class 32” – the class that covers these beverages. The “Reign” trademark VPX ostensibly just acquired is for unrelated, high-priced, powdered dietary supplements in “Class 5.” VPX’s “Reign” trademark is not registered for and does not cover beverages in “Class 32” or give VPX priority over Monster’s “Reign Total Body Fuel” beverages.
- Only weeks ago (
March 12, 2019), months after Monster publicly announced the launch of “Reign Total Body Fuel” beverages in mid-January 2019, did a company related to VPX ostensibly buy the unrelated “Reign” trademark in “Class 5,” for what is clearly an ulterior motive. Sales of “Reign Total Body Fuel” commenced over a month ago. When “Reign Total Body Fuel” was launched, VPX’s so-called “Reign” pre-workout energy drink did not exist. In fact, VPX’s newly conceived “Reign” pre workout energy drink was announced just yesterday for the first time; coincidentally, the same day VPX filed its frivolous lawsuit. Monster will challenge VPX’s newly conceived energy drink.
VPX’s lawsuit is also an attempt to shift attention away from the lawsuit filed by Monster against VPX in
VPX’s attempt to continually delay Monster’s federal lawsuit against VPX was rejected today. In addressing VPX’s latest desperate, delay tactics, the district court judge ruled against VPX and observed that VPX “walked into a mess of their own making.”
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Judy Lin Sfetcu / Roger Pondel
Source: Monster Beverage Corporation