View Filing Data

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
CURRENT ASSETS:
Cash and cash equivalents	$ 418,197	$ 354,842
Short-term investments	281,218	244,649
Trade accounts receivable, net	161,626	101,222
Distributor receivables	673	413
Inventories	156,778	153,241
Prepaid expenses and other current assets	18,623	17,022
Prepaid income taxes	248	9,992
Deferred income taxes	16,772	16,772
Total current assets	1,054,135	898,153
INVESTMENTS	30,202	44,189
PROPERTY AND EQUIPMENT, net	40,931	34,551
DEFERRED INCOME TAXES	57,545	58,475
INTANGIBLES, net	46,677	43,316
OTHER ASSETS	4,080	3,447
Total Assets	1,233,570	1,082,131
CURRENT LIABILITIES:
Accounts payable	102,263	85,674
Accrued liabilities	32,700	23,811
Deferred revenue	11,050	10,140
Accrued distributor terminations	13	407
Accrued compensation	5,785	7,603
Current portion of debt	1,255	274
Income taxes payable	8,784	925
Total current liabilities	161,850	128,834
DEFERRED REVENUE	121,376	124,899
COMMITMENTS AND CONTINGENCIES (Note 9)
STOCKHOLDERS' EQUITY:
Common stock - $0.005 par value; 120,000 shares authorized; 99,079 shares issued and 88,620 outstanding as of June 30, 2011; 98,731 shares issued and 88,980 outstanding as of December 31, 2010	495	494
Additional paid-in capital	206,833	187,040
Retained earnings	1,021,716	882,425
Accumulated other comprehensive income	2,004	281
Common stock in treasury, at cost; 10,459 shares and 9,751 shares as of June 30, 2011 and December 31, 2010, respectively	(280,704)	(241,842)
Total stockholders' equity	950,344	828,398
Total Liabilities and Stockholders' Equity	$ 1,233,570	$ 1,082,131

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares shares in Thousands	Jun. 30, 2011	Dec. 31, 2010
CONDENSED CONSOLIDATED BALANCE SHEETS
Common stock, par value (in dollars per share)	$ 0.005	$ 0.005
Common stock, shares authorized	120,000	120,000
Common stock, shares issued	99,079	98,731
Common stock, shares outstanding	88,620	88,980
Common stock in treasury, shares	10,459	9,751

CONDENSED CONSOLIDATED STATEMENTS OF INCOME - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
NET SALES	$ 462,145	$ 365,701	$ 818,564	$ 603,812
COST OF SALES	217,924	172,351	388,806	285,907
GROSS PROFIT	244,221	193,350	429,758	317,905
OPERATING EXPENSES	111,739	83,674	208,822	157,443
OPERATING INCOME	132,482	109,676	220,936	160,462
OTHER INCOME:
Interest and other income, net	624	1,034	627	1,443
Loss on investments and put options, net (Note 3)	(350)	(713)	(51)	(137)
Total other income	274	321	576	1,306
INCOME BEFORE PROVISION FOR INCOME TAXES	132,756	109,997	221,512	161,768
PROVISION FOR INCOME TAXES	48,508	46,159	82,221	65,367
NET INCOME	$ 84,248	$ 63,838	$ 139,291	$ 96,401
NET INCOME PER COMMON SHARE:
Basic (in dollars per share)	$ 0.95	$ 0.72	$ 1.57	$ 1.09
Diluted (in dollars per share)	$ 0.90	$ 0.69	$ 1.49	$ 1.04
WEIGHTED AVERAGE NUMBER OF SHARES OF COMMON STOCK AND COMMON STOCK EQUIVALENTS:
Basic (in shares)	88,475	88,587	88,701	88,467
Diluted (in shares)	93,604	92,969	93,642	92,983

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$ 139,291	$ 96,401
Adjustments to reconcile net income to net cash provided by operating activities:
Amortization of trademark	24	24
Depreciation and other amortization	7,671	5,450
(Gain) loss on disposal of property and equipment	(108)	155
Stock-based compensation	7,894	8,513
Gain on put options	(323)	(4,100)
Loss on investments, net	374	4,238
Deferred income taxes		2,584
Tax benefit from exercise of stock options	(1,144)	(6,644)
Provision for doubtful accounts	53	1,265
Effect on cash of changes in operating assets and liabilities:
Accounts receivable	(61,262)	(25,336)
Distributor receivables	(260)	783
Inventories	(2,452)	(32,757)
Prepaid expenses and other current assets	(2,851)	(3,805)
Prepaid income taxes	9,737
Accounts payable	14,943	40,231
Accrued liabilities	8,162	20,480
Accrued distributor terminations	(393)	(424)
Accrued compensation	(1,807)	(1,636)
Income taxes payable	9,028	25,176
Deferred revenue	(2,611)	(3,875)
Net cash provided by operating activities	123,966	126,723
CASH FLOWS FROM INVESTING ACTIVITIES:
Maturities of held-to-maturity investments	182,317	59,987
Sales of available-for-sale investments	22,657	8,500
Sales of trading investments	14,600	600
Purchases of held-to-maturity investments	(228,249)	(89,969)
Purchases of available-for-sale investments	(11,874)
Purchases of property and equipment	(12,311)	(4,384)
Proceeds from sale of property and equipment	289	47
Additions to intangibles	(3,385)	(6,264)
Decrease in other assets	1,025	335
Net cash used in investing activities	(34,931)	(31,148)
CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments on debt	(696)	(239)
Tax benefit from exercise of stock options	1,144	6,644
Issuance of common stock	11,308	5,021
Purchases of common stock held in treasury	(38,862)	(23,540)
Net cash used in financing activities	(27,106)	(12,114)
Effect of exchange rate changes on cash and cash equivalents	1,426	(1,899)
NET INCREASE IN CASH AND CASH EQUIVALENTS	63,355	81,562
CASH AND CASH EQUIVALENTS, beginning of period	354,842	328,349
CASH AND CASH EQUIVALENTS, end of period	418,197	409,911
Cash paid during the period for:
Interest	31	6
Income taxes	$ 63,415	$ 37,579

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS NON-CASH SUPPLEMENTAL DATA - USD ($) $ in Millions	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS NON-CASH SUPPLEMENTAL DATA
Capital leases for the acquisition of promotional vehicles	$ 1.8	$ 0.2

BASIS OF PRESENTATION

6 Months Ended

Jun. 30, 2011

BASIS OF PRESENTATION

BASIS OF PRESENTATION

1. BASIS OF PRESENTATION

Reference is made to the Notes to Consolidated Financial Statements, in Hansen Natural Corporation and Subsidiaries (“Hansen” or the “Company”) Annual Report on Form 10-K for the year ended December 31, 2010 (“Form 10-K”) for a summary of significant accounting policies utilized by the Company and its consolidated subsidiaries and other disclosures, which should be read in conjunction with this Quarterly Report on Form 10-Q (“Form 10-Q”).

The Company’s condensed consolidated financial statements included in this Form 10-Q have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and Securities and Exchange Commission (“SEC”) rules and regulations applicable to interim financial reporting. They do not include all the information and footnote disclosures normally included in annual financial statements prepared in accordance with GAAP. The information set forth in these interim condensed consolidated financial statements for the three- and six-months ended June 30, 2011 and 2010 is unaudited and reflects all adjustments, which include only normal recurring adjustments and which in the opinion of management are necessary to make the interim condensed consolidated financial statements not misleading. Results of operations for periods covered by this report may not necessarily be indicative of results of operations for the full year.

The preparation of financial statements in conformity with GAAP necessarily requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from these estimates.

- Definition

The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Research Bulletin (ARB)
-Number 51
-Paragraph 2-6
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Name Statement of Position (SOP)
-Publisher AICPA
-Number 94-6
-Paragraph 10
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Name FASB Interpretation (FIN)
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-Number 46R
-Paragraph 4, 14, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
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-Name Accounting Standards Codification
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Reference 16: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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+ Details

RECENT ACCOUNTING PRONOUNCEMENTS

6 Months Ended

Jun. 30, 2011

RECENT ACCOUNTING PRONOUNCEMENTS

RECENT ACCOUNTING PRONOUNCEMENTS

2. RECENT ACCOUNTING PRONOUNCEMENTS

In June 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2011-05, “Presentation of Comprehensive Income.” ASU 2011-05 eliminates the option to report other comprehensive income and its components in the statement of changes in stockholders’ equity and requires an entity to present the total of comprehensive income, the components of net income and the components of other comprehensive income either in a single continuous statement or in two separate but consecutive statements. This pronouncement is effective for reporting periods beginning on or after December 15, 2011. The Company is currently evaluating the effect of this update on its financial position, results of operations and liquidity.

In May 2011, the FASB issued ASU No. 2011-04, “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S. GAAP and IFRS.” This pronouncement was issued to provide a consistent definition of fair value and ensure that the fair value measurement and disclosure requirements are similar between U.S. GAAP and International Financial Reporting Standards (“IFRS”). ASU 2011-04 changes certain fair value measurement principles and enhances the disclosure requirements particularly for level 3 fair value measurements. This pronouncement is effective for reporting periods beginning on or after December 15, 2011. The Company is currently evaluating the effect of this update on its financial position, results of operations and liquidity.

INVESTMENTS

6 Months Ended

Jun. 30, 2011

INVESTMENTS

INVESTMENTS

3. INVESTMENTS

The following table summarizes the Company’s investments at:

June 30, 2011	Amortized Cost		Gross Unrealized Holding Gains		Gross Unrealized Holding Losses		Fair Value		Continuous Unrealized Loss Position less than 12 Months		Continuous Unrealized Loss Position greater than 12 Months
Held to Maturity
Short-term:
U.S. Treasuries	$	60,859	$	9	$	-	$	60,868	$	-	$	-
Certificates of deposit	19,530		-		-		19,530		-		-
Corporate bonds	2,042		-		-		2,042		-		-
Municipal securities	83,186		-		24		83,162		24		-
U.S. government agency securities	44,794		-		5		44,789		5		-
Available-for-sale
Short-term:
Variable rate demand notes	45,373		-		-		45,373		-		-
Long-term:
Auction rate securities	3,320		-		-		3,320		-		-
Total	$	259,104	$	9	$	29	259,084		$	29	$	-
Trading
Short-term:
Auction rate securities							25,434
Long-term:
Auction rate securities							26,882
Total							$	311,400

December 31, 2010	Amortized Cost		Gross Unrealized Holding Gains		Gross Unrealized Holding Losses		Fair Value		Continuous Unrealized Loss Position less than 12 Months		Continuous Unrealized Loss Position greater than 12 Months
Held to Maturity
Short-term:
U.S. Treasuries	$	66,521	$	-	$	2	$	66,519	$	2	$	-
Certificates of deposit	7,004		-		-		7,004		-		-
Municipal securities	71,266		-		15		71,251		15		-
U.S. government agency securities	19,688		-		8		19,680		8		-
Available-for-sale
Short-term:
Variable rate demand notes	56,107		-		-		56,107		-		-
Long-term:
Auction rate securities	27,790		-		2,408		25,382		-		2,408
Total	$	248,376	$	-	$	2,433	245,943		$	25	$	2,408
Trading
Short-term:
Auction rate securities							24,063
Long-term:
Auction rate securities							18,807
Total							$	288,813

During the six-months ended June 30, 2011 and the year ended December 31, 2010, realized gains and/or losses recognized on the sale of investments were not significant.

All of the Company’s investments at June 30, 2011 and December 31, 2010 in U.S. Treasuries, certificates of deposit, corporate bonds, municipal securities, U.S. government agency securities and variable rate demand notes (“VRDNs” - see Note 4) carry investment grade or better credit ratings. The majority of the Company’s investments at June 30, 2011 and December 31, 2010 in municipal, educational or other public body securities with an auction reset feature (“auction rate securities”- see Note 4) also carry investment grade or better credit ratings.

The following table summarizes the underlying contractual maturities of the Company’s investments at:

	June 30, 2011				December 31, 2010
	Amortized Cost		Fair Value		Amortized Cost		Fair Value
Less than 1 year:
U.S. Treasuries	$	60,859	$	60,868	$	66,521	$	66,519
Certificates of deposit	19,530		19,530		7,004		7,004
Corporate bonds	2,042		2,042		-		-
Municipal securities	83,186		83,162		71,266		71,251
U.S. government agency securities	44,794		44,789		19,688		19,680
Due 1 - 10 years:
Variable rate demand notes	6,175		6,175		3,001		3,001
Due 11 - 20 years:
Variable rate demand notes	12,801		12,801		11,002		11,002
Auction rate securities	9,786		9,786		10,305		9,819
Due 21 - 30 years:
Variable rate demand notes	19,221		19,221		30,426		30,426
Auction rate securities	40,249		40,249		48,779		46,857
Due 31 - 40 years:
Variable rate demand notes	7,176		7,176		11,678		11,678
Auction rate securities	5,601		5,601		11,576		11,576
Total	$	311,420	$	311,400	$	291,246	$	288,813

- Definition

Tabular disclosure of investments in certain debt and equity securities (and certain other trading assets) which include all debt and equity securities (other than those equity securities accounted for under the equity or cost methods of accounting) with readily determinable fair values. Other trading assets include assets that are carried on the balance sheet at fair value and held for trading purposes. A debt security represents a creditor relationship with an enterprise that is in the form of a security. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities (and other trading assets).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 115
-Paragraph 3, 19, 20, 21, 22, 137
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
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-Topic 310
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Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Equity Security
-URI http://asc.fasb.org/extlink&oid=6511694
-Topic 320

+ Details

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES

6 Months Ended

Jun. 30, 2011

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES

4. FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES

Accounting Standards Codification (“ASC”) 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available. The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below.

· Level 1: Quoted prices in active markets for identical assets or liabilities.

· Level 2: Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities.

· Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

ASC 820 requires the use of observable market inputs (quoted market prices) when measuring fair value and requires a Level 1 quoted price to be used to measure fair value whenever possible.

The following tables present the fair value of the Company’s financial assets recorded at fair value on a recurring basis, segregated among the appropriate levels within the fair value hierarchy at:

June 30, 2011	Level 1		Level 2			Level 3					Total
Cash	$	52,088	$		-	$			-		$	52,088
Money market funds	321,065		-			-					321,065
U.S. Treasuries	65,859		-			-					65,859
Certificates of deposit	-		50,559			-					50,559
Corporate bonds	-		2,042			-					2,042
Municipal securities	-		92,201			-					92,201
U.S. government agency securities	-		44,794			-					44,794
Variable rate demand notes	-		45,373			-					45,373
Auction rate securities	-		-			55,636					55,636
Put options related to auction rate securities	-		-			4,091					4,091
Total	$	439,012	$		234,969	$				59,727	$	733,708

Amounts included in:
Cash and cash equivalents	$	378,153	$		40,044	$			-		$	418,197
Short-term investments	60,859		194,925			25,434					281,218
Investments	-		-			30,202					30,202
Prepaid expenses and other current assets	-		-			1,632					1,632
Other assets	-		-			2,459					2,459
Total	$	439,012	$		234,969	$				59,727	$	733,708

December 31, 2010	Level 1		Level 2			Level 3					Total
Cash	$	50,202	$	-		$	-				$	50,202
Money market funds	242,001		-			-					242,001
U.S. Treasuries	85,521		-			-					85,521
Certificates of deposit	-		40,010			-					40,010
Municipal securities	-		81,899			-					81,899
U.S. government agency securities	-		19,688			-					19,688
Variable rate demand notes	-		56,107			-					56,107
Auction rate securities	-		-			68,252					68,252
Put option related to auction rate securities	-		-			3,768					3,768
Total	$	377,724	$		197,704	$				72,020	$	647,448

Amounts included in:
Cash and cash equivalents	$	311,202	$		43,640	$		-			$	354,842
Short-term investments	66,522		154,064			24,063					244,649
Investments	-		-			44,189					44,189
Prepaid expenses and other current assets	-		-			2,983					2,983
Other assets	-		-			785					785
Total	$	377,724	$		197,704	$				72,020	$	647,448

A large portion of the Company’s short-term investments are classified within Level 1 or Level 2 of the fair value hierarchy as they are valued using quoted market prices, market prices for similar securities, or alternative pricing sources with reasonable levels of price transparency. The types of instruments valued, based on quoted market prices in active markets, include the Company’s investment in money market funds and U.S. Treasuries. The types of instruments valued based on other observable inputs include the Company’s certificates of deposit, corporate bonds, municipal securities, U.S. government agency securities and VRDNs. Such instruments are classified within Level 2 of the fair value hierarchy. VRDNs are floating rate municipal bonds with embedded put options that allow the bondholder to sell the security at par plus accrued interest. All of the put options are secured by a pledged liquidity source. While they are classified as marketable investment securities, the put option allows the VRDNs to be liquidated at par on a same day, or generally, on a seven day settlement basis.

The following table provides a summary of changes in fair value of the Company’s Level 3 financial assets as of June 30, 2011:

	Auction Rate Securities			Put Options
Balance at December 31, 2010	$	68,252		$	3,768
Transfers to Level 3	-			-
Recognized gain included in income	278			20
Unrealized gain included in other comprehensive income	164			-
Settlements	(1,050		)	-
Balance at March 31, 2011	$	67,644		$	3,788
Transfers to Level 3	-			-
Recognized (loss) gain included in income	(652		)	303
Unrealized gain included in other comprehensive income	2,244			-
Settlements	(13,600		)	-
Balance at June 30, 2011	$	55,636		$	4,091

The Company’s Level 3 assets are comprised of auction rate securities and put options. A large portion of these auction rate securities carry an investment grade or better credit rating and are additionally backed by various federal agencies and/or monoline insurance companies. The applicable interest rate is reset at pre-determined intervals, usually every 7 to 35 days. Liquidity for these auction rate securities was typically provided by an auction process which allowed holders to sell their notes at periodic auctions. During the six-months ended June 30, 2011 and the years ended December 31, 2010, 2009 and 2008, the auctions for these auction rate securities failed. The auction failures have been attributable to inadequate buyers and/or buying demand and/or the lack of support from financial advisors and sponsors. In the event that there is a failed auction, the indenture governing the security in some cases requires the issuer to pay interest at a default rate that may be above market rates for similar instruments. The securities for which auctions have failed will continue to accrue and/or pay interest at their pre-determined rates and be auctioned every 7 to 35 days until their respective auction succeeds, the issuer calls the securities, they mature or the Company is able to sell the securities to third parties. As a result, the Company’s ability to liquidate and fully recover the carrying value of its auction rate securities in the near term may be limited. Consequently, these securities, except those that the Company intends to sell prior to June 30, 2012 as a result of the agreements described below or those that were redeemed at par after June 30, 2011 and December 31, 2010, are classified as long-term investments in the accompanying condensed consolidated balance sheets.

In June 2011, the Company entered into an agreement (the “2011 ARS Agreement”), related to $24.5 million of par value auction rate securities (the “2011 ARS Securities”). Under the 2011 ARS Agreement, the Company has the right to sell the 2011 ARS Securities including all accrued but unpaid interest (the “2011 Put Option”) as follows: (i) on or after July 1, 2013, up to $1.0 million aggregate par value; (ii) on or after October 1, 2013, up to an additional $1.0 million aggregate par value; and (iii) in quarterly installments thereafter with full sale rights available on or after April 1, 2016. The 2011 ARS Securities will continue to accrue interest until redeemed through the 2011 Put Option, or as determined by the auction process or the terms outlined in the prospectus of the respective 2011 ARS Securities when the auction process fails. Under the 2011 ARS Agreement, the Company has the obligation, should it receive written notification from the put issuer, to sell the 2011 ARS Securities at par including all accrued but unpaid interest.

In March 2010, the Company entered into an agreement (the “2010 ARS Agreement”), related to $54.2 million of par value auction rate securities (the “2010 ARS Securities”). Under the 2010 ARS Agreement, the Company has the right, but not the obligation, to sell the 2010 ARS Securities including all accrued but unpaid interest (the “2010 Put Option”) as follows: (i) on or after March 22, 2011, up to $13.6 million aggregate par value; and (ii) semi-annual or annual installments thereafter with full sale rights available on or after March 22, 2013. The 2010 ARS Securities will continue to accrue interest until redeemed through the 2010 Put Option, or as determined by the auction process or the terms outlined in the prospectus of the respective 2010 ARS Securities when the auction process fails. During the six-months ended June 30, 2011, $13.6 million of par value 2010 ARS Securities were redeemed through the exercise of the 2010 Put Option and $1.0 million of par value 2010 ARS Securities were redeemed at par through normal market channels ($7.4 million of par value 2010 ARS Securities were redeemed at par through normal market channels during the year ended December 31, 2010).

The 2011 ARS Agreement and the 2010 ARS Agreement (collectively the “ARS Agreements”) represent firm commitments in accordance with ASC 815, which defines a firm commitment with an unrelated party, binding on both parties and usually legally enforceable, with the following characteristics: (i) the commitment specifies all significant terms, including the quantity to be exchanged, the fixed price, and the timing of the transaction; and (ii) the commitment includes a disincentive for nonperformance that is sufficiently large to make performance probable. The enforceability of the ARS Agreements results in the 2010 Put Option and the 2011 Put Option (collectively the “Put Options”), which are recognized as separate freestanding assets and are accounted for separately from the Company’s auction rate securities. The Put Options do not meet the definition of derivative instruments under ASC 815. Therefore, the Company elected the fair value option under ASC 825-10 in accounting for the Put Options. As of June 30, 2011, the Company recorded $4.1 million as the fair market value of the Put Options ($1.6 million current portion included in prepaid expenses and other current assets and $2.5 million long-term portion included in other assets) in the condensed consolidated balance sheet, with a corresponding gain of $0.3 million recorded in other income in the condensed consolidated statement of income for both the three- and six-months ended June 30, 2011 (a $3.8 million gain was previously recognized through earnings during the year ended December 31, 2010). The valuation of the Put Options utilized a mark-to-model approach which included estimates for interest rates, timing and amount of cash flows, adjusted for any bearer risk associated with the put issuer’s ability to repurchase the 2010 ARS Securities and the 2011 ARS Securities in installments as indicated above beginning March 22, 2011 and July 1, 2013, respectively, as well as the expected holding periods for the Put Options. These assumptions are typically volatile and subject to change as the underlying data sources and market conditions evolve. The Put Options will continue to be adjusted on each balance sheet date based on their then fair values, with any changes in fair values recorded in earnings.

At June 30, 2011, the Company held auction rate securities with a face value of $65.0 million (amortized cost basis of $55.6 million). A Level 3 valuation was performed on the Company’s auction rate securities as of June 30, 2011 resulting in a fair value of $3.3 million for the Company’s available-for-sale auction rate securities (after a $5.0 million impairment) and $52.3 million for the Company’s trading auction rate securities (after a $4.4 million impairment), which are included in short-term and long-term investments. This valuation utilized a mark-to-model approach which included estimates for interest rates, timing and amount of cash flows, credit and liquidity premiums, as well as expected holding periods for the auction rate securities. These assumptions are typically volatile and subject to change as the underlying data sources and market conditions evolve.

ASC 320-10-35 indicates that an other-than-temporary impairment must be recognized through earnings if an investor has the intent to sell the debt security or if it is more likely than not that the investor will be required to sell the debt security before recovery of its amortized cost basis. However, even if an investor does not expect to sell a debt security, it must compare the present value of cash flows expected to be collected from the security with the amortized cost basis of the security. If the present value of cash flows expected to be collected is less than the amortized cost basis of the security, the entire amortized cost basis of the security will not be recovered (that is, a “Credit Loss” exists), and an other-than-temporary impairment shall be considered to have occurred. In the event of a Credit Loss and absent the intent or requirement to sell a debt security before recovery of its amortized cost, only the amount associated with the Credit Loss is recognized as a loss in the income statement. The amount of loss relating to other factors is recorded in accumulated other comprehensive income (loss). ASC 320-10-35 also requires additional disclosures regarding the calculation of the Credit Loss and the factors considered in reaching a conclusion that an investment is not other-than-temporarily impaired.

In connection with the 2011 ARS Agreement, during the second fiscal quarter of 2011, the Company reclassified $24.5 million of auction rate securities from available-for-sale to trading in accordance with ASC 320, as the Company has the ability and intent to exercise the related 2011 Put Option beginning July 1, 2013. In connection with the 2010 ARS Agreement, during the first fiscal quarter of 2010, the Company reclassified $54.2 million of auction rate securities from available-for-sale to trading in accordance with ASC 320, as the Company had the ability and intent to exercise the related 2010 Put Option beginning March 22, 2011.

The Company recognized a net gain (loss) through earnings on its trading securities of ($0.7) million and $0.3 million during the three-months ended June 30, 2011 and 2010, respectively. The Company recognized a net gain (loss) through earnings on its trading securities of ($0.4) million and ($4.6) million during the six-months ended June 30, 2011 and 2010, respectively.

The Company determined that the $5.0 million impairment of its available-for-sale auction rate securities at June 30, 2011 was deemed other-than-temporary. The other-than-temporary impairment was deemed Credit Loss related. The Company recorded no additional other-than-temporary impairment during the three- and six-months ended June 30, 2011 ($0.6 million, $3.9 million and $0.5 million were previously deemed other-than-temporary Credit Loss related and were charged through earnings for the years ended December 31, 2010, 2009 and 2008, respectively). The factors evaluated to differentiate between temporary impairment and other-than-temporary impairment included the projected future cash flows, credit ratings actions, and assessment of the credit quality of the underlying collateral, as well as the other factors included in the valuation model for debt securities described above.

The net effect of (i) the acquisition of the 2011 Put Option during the second fiscal quarter of 2011; (ii) the revaluation of the Put Options as of June 30, 2011; (iii) the transfer from available-for-sale to trading of the 2011 ARS Securities during the second fiscal quarter of 2011; (iv) the revaluation of the Company’s trading auction rate securities as of June 30, 2011; (v) the redemption at par of certain 2010 ARS Securities, including those redeemed through the exercise of the 2010 Put Option; and (vi) a recognized gain resulting from the redemption at par of a previously other-than-temporary impaired security during the first fiscal quarter of 2011, resulted in a (loss) of ($0.3) million and ($0.1) million included in other income for the three- and six-months ended June 30, 2011, respectively. The net effect of (i) the acquisition of the 2010 Put Option during the first fiscal quarter of 2010; (ii) the revaluation of the 2010 Put Option as of June 30, 2010; (iii) the transfer from available-for-sale to trading of the 2010 ARS Securities during the first fiscal quarter of 2010; (iv) the revaluation of trading 2010 ARS Securities as of June 30, 2010; and (v) a recognized gain resulting from the redemption at par of a previously other-than-temporary impaired security during the first fiscal quarter of 2010, resulted in a (loss) of ($0.7) million and ($0.1) million included in other income for the three- and six-months ended June 30, 2010, respectively.

The Company holds additional auction rate securities that do not have a related put option. These auction rate securities continue to be classified as available-for-sale securities. The Company intends to retain its investment in the issuers until the earlier of the anticipated recovery in market value or maturity.

Based on the Company’s ability to access cash and cash equivalents and other short-term investments and based on the Company’s expected operating cash flows, the Company does not anticipate that the current lack of liquidity of its auction rate securities will have a material adverse effect on its liquidity or working capital. If uncertainties in the credit and capital markets continue, or uncertainties in the expected performance of the issuers of the Put Options arise, or there are rating downgrades on the auction rate securities held by the Company, the Company may be required to recognize additional impairments on these investments.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 133
-Paragraph 44A, 44B
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15C, 15D
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15A
-Subparagraph a-d
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 15B
-Subparagraph a, b
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 107
-Paragraph 3, 10, 14, 15
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 157
-Paragraph 32, 33, 34
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 159
-Paragraph 17-22, 27, 28
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 2
-URI http://asc.fasb.org/extlink&oid=6925170&loc=d3e19207-110258

Reference 9: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 21
-URI http://asc.fasb.org/extlink&oid=6947722&loc=d3e13537-108611

Reference 10: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 28
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14064-108612

Reference 11: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=6947722&loc=d3e13433-108611

Reference 12: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=6957238&loc=d3e14172-108612

Reference 13: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 16
-URI http://asc.fasb.org/extlink&oid=6947722&loc=d3e13504-108611

Reference 14: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 820
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=6925170&loc=d3e19296-110258

+ Details

INVENTORIES

6 Months Ended

Jun. 30, 2011

INVENTORIES

INVENTORIES

5. INVENTORIES

Inventories consist of the following at:

	June 30, 2011		December 31, 2010
Raw materials	$	54,978	$	61,010
Finished goods	101,800		92,231
	$	156,778	$	153,241

PROPERTY AND EQUIPMENT, Net

6 Months Ended

Jun. 30, 2011

PROPERTY AND EQUIPMENT, Net

PROPERTY AND EQUIPMENT, Net

6. PROPERTY AND EQUIPMENT, Net

Property and equipment consist of the following at:

	June 30, 2011			December 31, 2010
Land	$	3,076		$	3,076
Leasehold improvements	2,015			1,998
Furniture and fixtures	2,017			1,959
Office and computer equipment	6,162			5,541
Computer software	9,103			8,428
Equipment	27,500			20,150
Vehicles	20,055			15,696
	69,928			56,848
Less: accumulated depreciation and amortization	(28,997		)	(22,297		)
	$	40,931		$	34,551

- Definition

The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures.

+ References + Details

INTANGIBLES, Net

6 Months Ended

Jun. 30, 2011

INTANGIBLES, Net

INTANGIBLES, Net

7. INTANGIBLES, Net

Intangibles consist of the following at:

	June 30, 2011			December 31, 2010
Amortizing intangibles	$	1,047		$	1,047
Accumulated amortization	(476		)	(452		)
	571			595
Non-amortizing intangibles	46,106			42,721
	$	46,677		$	43,316

All amortizing intangibles have been assigned an estimated useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives ranging from one to 25 years (weighted-average life of 20 years). Amortization expense was $0.01 million for both the three-months ended June 30, 2011 and 2010. Amortization expense was $0.02 million for both the six-months ended June 30, 2011 and 2010.

DISTRIBUTION AGREEMENTS

6 Months Ended

Jun. 30, 2011

DISTRIBUTION AGREEMENTS

DISTRIBUTION AGREEMENTS

8. DISTRIBUTION AGREEMENTS

Amounts received pursuant to distribution agreements entered into with certain distributors have been accounted for as deferred revenue in the accompanying condensed consolidated balance sheets and are recognized as revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years. Revenue recognized was $2.1 million and $1.9 million for the three-months ended June 30, 2011 and 2010, respectively. Revenue recognized was $3.9 million and $3.7 million for the six-months ended June 30, 2011 and 2010, respectively.

COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2011

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES

9. COMMITMENTS AND CONTINGENCIES

The Company has purchase commitments aggregating approximately $18.1 million, which represent commitments made by the Company and its subsidiaries to various suppliers of raw materials for the manufacturing and packaging of its products. These obligations will be paid over the next 12 months.

The Company has contractual obligations aggregating approximately $52.5 million, which are related primarily to sponsorships and other marketing activities. These obligations will be paid over the next five years.

The Company has operating lease commitments aggregating approximately $19.7 million, which are related primarily to warehouse and office space. The vast majority of these obligations will be paid over the next five years.

Litigation – In September 2006, Christopher Chavez purporting to act on behalf of himself and a certain class of consumers filed an action in the Superior Court of the State of California, County of San Francisco, against the Company and its subsidiaries for unfair business practices, false advertising, violation of California Consumers Legal Remedies Act (“CLRA”), fraud, deceit and/or misrepresentation alleging that the Company misleadingly labels its Blue Sky beverages as manufactured and canned/bottled wholly in Santa Fe, New Mexico. Defendants removed this Superior Court action to the United States District Court for the Northern District of California (the “District Court”) under the Class Action Fairness Act and filed motions for dismissal or transfer. On June 11, 2007, the District Court granted the Company’s motion to dismiss Chavez’s complaint with prejudice. On June 23, 2009, the United States Court of Appeals for the Ninth Circuit (“Ninth Circuit”) filed a memorandum opinion reversing the decision of the District Court and remanded the case to the District Court for further proceedings. The Company filed a motion to dismiss the CLRA claims; the plaintiff filed a motion for a decision on a preemption issue; and the plaintiff filed a motion for class certification. On June 18, 2010, the District Court entered an order certifying the class, ruled that there was no preemption by federal law, and denied the Company’s motion to dismiss. The class that the District Court certified initially consists of all persons who purchased any beverage bearing the Blue Sky mark or brand in the United States at any time between May 16, 2002 and June 30, 2006. On September 9, 2010, the District Court approved the form of the class notice and its distribution plan; and set an opt-out date of December 10, 2010, and a trial date for March, 2011. On September 28, 2010, the Company filed a Request for Leave to file a motion for reconsideration of the order certifying the class action. On November 11, 2010, the Company filed two dispositive motions: a motion to decertify the class and a motion for summary judgment. The plaintiff filed his motion for partial summary judgment. The District Court took all motions under submission without oral argument. On January 31, 2011, the case was reassigned to Judge Jeffrey S. White. The District Court has subsequently vacated all pending hearing dates and has taken the pending motions under submission without oral argument. The Company believes it has meritorious defenses to all the allegations and plans a vigorous defense. The Company believes that any possible litigation losses, if awarded, would not have a material adverse effect on the Company’s financial position or results of operations.

On August 28, 2008, the Company initiated an action against Oppenheimer Holdings Inc., Oppenheimer & Co. Inc., and Oppenheimer Asset Management Inc., in the United States District Court, Central District of California, for violations of federal securities laws and the Investment Advisers Act of 1940, as amended, arising out of the Company’s purchase of auction rate securities. The Company stipulated to arbitration before the Financial Industry Regulatory Authority (“FINRA”), which commenced on June 21, 2011. The Company and the defendants entered into an agreement on terms acceptable to the Company, and as a consequence, the arbitration proceeding before FINRA and the lawsuit initiated by the Company in the United States District Court were subsequently dismissed with prejudice, and the parties have released all of their claims against each other.

In May 2009, Avraham Wellman, purporting to act on behalf of himself and a class of consumers in Canada, filed a putative class action in the Ontario Superior Court of Justice, in the City of Toronto, Ontario, Canada, against the Company and its former Canadian distributor, Pepsi-Cola Canada Ltd., as defendants. The plaintiff alleges that the defendants misleadingly packaged and labeled Monster Energy® products in Canada by not including sufficiently specific statements with respect to contra-indications and/or adverse reactions associated with the consumption of the energy drink products. The plaintiff’s claims against the defendants are for negligence, unjust enrichment, and making misleading/false representations in violation of the Competition Act (Canada), the Food and Drugs Act (Canada) and the Consumer Protection Act, 2002 (Ontario). The plaintiff claims general damages on behalf of the putative class in the amount of CDN$20 million, together with punitive damages of CDN$5 million, plus legal costs and interest. The plaintiff’s certification motion materials have not yet been filed. The Company believes that any such damages, if awarded, would not have a material adverse effect on the Company’s financial position or results of operations. In accordance with class action practices in Ontario, the Company will not file an answer to the complaint until after the determination of the certification motion. The Company believes that the plaintiff’s complaint is without merit and plans a vigorous defense.

In addition to the above matters, the Company is subject to litigation from time to time in the normal course of business, including claims from terminated distributors. Although it is not possible to predict the outcome of such litigation, based on the facts known to the Company and after consultation with counsel, management believes that such litigation in the aggregate will likely not have a material adverse effect on the Company’s financial position or results of operations.

Securities Litigation –– On September 11, 2008, a federal securities class action complaint styled Cunha v. Hansen Natural Corp., et al. was filed in the United States District Court for the Central District of California (the “District Court”). On September 17, 2008, a second federal securities class action complaint styled Brown v. Hansen Natural Corp., et al. was also filed in the District Court.

On July 14, 2009, the District Court entered an order consolidating the actions and appointing lead counsel and the Structural Ironworkers Local Union #1 Pension Fund as lead plaintiff. On August 28, 2009, lead plaintiff filed a Consolidated Complaint for Violations of Federal Securities Laws (the “Consolidated Class Action Complaint”). The Consolidated Class Action Complaint purported to be brought on behalf of a class of purchasers of the Company’s stock during the period November 9, 2006 through November 8, 2007 (the “Class Period”). It named as defendants the Company, Rodney C. Sacks, Hilton H. Schlosberg, and Thomas J. Kelly. Plaintiff principally alleged that, during the Class Period, the defendants made false and misleading statements relating to the Company’s distribution coordination agreements with Anheuser-Busch, Inc. (“AB”) and its sales of “Allied” energy drink lines, and engaged in sales of shares in the Company on the basis of material non-public information. Plaintiff also alleged that the Company’s financial statements for the second quarter of 2007 did not include certain promotional expenses. The Consolidated Class Action Complaint alleged violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and Rule 10b-5 promulgated thereunder, and sought an unspecified amount of damages.

On November 16, 2009, the defendants filed their motion to dismiss the Consolidated Class Action Complaint pursuant to Federal Rules of Civil Procedure 12(b)(6) and 9(b), as well as the Private Securities Litigation Reform Act. On July 12, 2010, following a hearing, the District Court granted the defendants’ motion to dismiss the Consolidated Class Action Complaint, with leave to amend, on the grounds, among others, that it failed to specify which statements Plaintiff claimed were false or misleading, failed adequately to allege that certain statements were actionable or false or misleading, and failed adequately to demonstrate that defendants acted with scienter.

On August 27, 2010, Plaintiff filed a Consolidated Amended Class Action Complaint for Violations of Federal Securities Laws (the “Amended Class Action Complaint”). While similar in many respects to the Consolidated Class Action Complaint, the Amended Class Action Complaint drops certain of the allegations set forth in the Consolidated Class Action Complaint and makes certain new allegations, including that the Company engaged in “channel stuffing” during the Class Period that rendered false or misleading the Company’s reported sales results and certain other statements made by the defendants. In addition, it no longer names Thomas J. Kelly as a defendant. The Amended Class Action Complaint continues to allege violations of Sections 10(b) and 20(a) of the Exchange Act and Rule 10b-5 promulgated thereunder, and seeks an unspecified amount of damages.

Defendants filed a motion to dismiss the Amended Class Action Complaint on November 8, 2010. At a hearing on defendants’ motion to dismiss the Amended Class Action Complaint held on May 12, 2011, the District Court issued a tentative ruling that would grant the motion to dismiss as to certain of Plaintiff’s claims, but would deny the motion to dismiss with regard to the majority of Plaintiff’s claims. The District Court has not, however, issued a final ruling. The District Court held an additional hearing on the motion to dismiss on May 25, 2011, and has received supplemental submissions from the parties. Defendants’ motion to dismiss remains sub judice.

The Amended Class Action Complaint seeks an unspecified amount of damages. As a result, the amount or range of reasonably possible litigation losses to which the Company is exposed cannot be estimated.

Derivative Litigation –– On October 15, 2008, a derivative complaint was filed in the United States District Court for the Central District of California (the “District Court”), styled Merckel v. Sacks, et al. On November 17, 2008, a second derivative complaint styled Dislevy v. Sacks, et al. was also filed in the District Court. The derivative suits were each brought, purportedly on behalf of the Company, by a shareholder of the Company who made no prior demand on the Company’s Board of Directors.

On June 29, 2009, the District Court entered an order consolidating the Merckel and Dislevy actions. On July 13, 2009, the District Court entered an order re-styling the consolidated actions as In re Hansen Derivative Shareholder Litigation, appointing Raymond Merckel as lead plaintiff and appointing lead counsel, and establishing a schedule for the filing of a consolidated amended complaint and for defendants’ response to such complaint.

On October 13, 2009, a purported Consolidated Shareholder Derivative Complaint (the “Consolidated Derivative Complaint”) was filed. The Consolidated Derivative Complaint named as defendants certain current and former officers, directors, and employees of the Company, including Rodney C. Sacks, Hilton H. Schlosberg, Harold C. Taber, Jr., Benjamin M. Polk, Norman C. Epstein, Mark S. Vidergauz, Sydney Selati, Thomas J. Kelly, Mark J. Hall, and Kirk S. Blower, as well as Hilrod Holdings, L.P. The Company was named as a nominal defendant. The factual allegations of the Consolidated Derivative Complaint were similar to those set forth in the Consolidated Class Action Complaint described above. Plaintiff alleged that, from November 2006 to the present, the defendants caused the Company to issue false and misleading statements concerning its business prospects and failed to properly disclose problems related to its non-Monster energy drinks, the prospects for the Anheuser-Busch distribution relationship, and alleged “inventory loading” that affected the Company’s results for the second quarter of 2007. Plaintiff further alleged that while the Company’s shares were purportedly artificially inflated because of those improper statements, certain of the defendants sold Company stock while in possession of material non-public information. The Consolidated Derivative Complaint asserted various causes of action, including breach of fiduciary duty, aiding and abetting breach of fiduciary duty, violation of Cal. Corp. Code §§ 25402 and 25403 for insider selling, and unjust enrichment. The suit sought an unspecified amount of damages to be paid to the Company and adoption of corporate governance reforms, among other things.

On January 8, 2010, the Company filed its motion to dismiss the Consolidated Derivative Complaint pursuant to Federal Rules of Civil Procedure 12(b)(6) and 23.1. On March 2, 2010, plaintiff’s counsel filed a motion to amend the Consolidated Derivative Complaint pursuant to Rule 15(a)(2) for the purpose of replacing Mr. Merckel as lead plaintiff with another shareholder of the Company, Anastasia Brueckheimer. Following a hearing on July 12, 2010, the District Court (i) permitted Ms. Brueckheimer to intervene in the Derivative Litigation as lead plaintiff and to file a Verified Complaint in Intervention (the “Complaint in Intervention”) similar in all material respects to the Consolidated Derivative Complaint; and (ii) dismissed the Complaint in Intervention, with leave to amend, on the ground that Plaintiff’s allegations of demand futility were insufficient to excuse the failure to make a pre-suit demand on the Company’s Board of Directors.

On October 1, 2010, Ms. Brueckheimer filed a Verified Amended Consolidated Shareholder Derivative Complaint (the “Amended Derivative Complaint”). While the Amended Derivative Complaint asserts the same causes of action and contains many of the same substantive allegations as the Consolidated Derivative Complaint, it also advances new allegations about “channel stuffing,” which are substantially similar to the allegations pled in the Amended Class Action Complaint.

The Company filed a motion to dismiss the Amended Derivative Complaint on December 20, 2010, on the ground that Plaintiff had again failed adequately to allege demand futility. Following a hearing on the Company’s motion to dismiss the Amended Derivative Complaint held on May 12, 2011, the District Court dismissed the Amended Derivative Complaint, with prejudice, on this ground. On July 10, 2011, Ms. Brueckheimer filed a notice of appeal to the United States Court of Appeals for the Ninth Circuit. As currently scheduled, Plaintiff’s opening brief on appeal is due on November 21, 2011, defendants’ brief in opposition is due on December 21, 2011 and Plaintiff’s reply brief, if any, is due on January 4, 2012.

Although the ultimate outcome of these matters cannot be determined with certainty, the Company believes that the allegations in the Amended Class Action Complaint and the Amended Derivative Complaint are without merit. The Company intends to vigorously defend against these lawsuits.

The Amended Derivative Complaint names the Company as a nominal defendant and seeks an unspecified amount of damages on behalf of the Company against the various defendants named therein.

- Definition

The entire disclosure for commitments and contingencies.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name FASB Interpretation (FIN)
-Number 14
-Paragraph 3
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 5
-Paragraph 9, 10, 11, 12
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02.25)
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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-Name Accounting Standards Codification
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-Paragraph 4
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-Name Accounting Standards Codification
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-Topic 825
-SubTopic 20
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-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6449706&loc=d3e16207-108621

+ Details

COMPREHENSIVE INCOME

6 Months Ended

Jun. 30, 2011

COMPREHENSIVE INCOME

COMPREHENSIVE INCOME

10. COMPREHENSIVE INCOME

The components of comprehensive income are as follows:

	Three-Months Ended						Six-Months Ended
	June 30,						June 30,
	2011			2010			2011		2010
Net income, as reported	$	84,248		$	63,838		$	139,291	$	96,401
Other comprehensive income (loss):
Change in unrealized loss on available-for-sale securities, net of tax	1,377			331			1,478		3,149
Foreign currency translation adjustments	(483		)	(2,352		)	245		(2,667		)
Comprehensive income	$	85,142		$	61,817		$	141,014	$	96,883

The components of accumulated other comprehensive income are as follows:

	June 30, 2011		December 31, 2010
Accumulated net unrealized loss on available-for-sale securities, net of tax benefit of $1.0 million as of December 31, 2010	$	-	$	(1,478	)
Foreign currency translation adjustments	2,004		1,759
Total accumulated other comprehensive income	$	2,004	$	281

- Definition

The entire disclosure for comprehensive income. Includes, but is not limited to, the following: 1) the amount of income tax expense or benefit allocated to each component of other comprehensive income, including reclassification adjustments, 2) the reclassification adjustments for each classification of other comprehensive income and 3) the ending accumulated balances for each component of comprehensive income. Components of comprehensive income include: (1) foreign currency translation adjustments; (2) gains (losses) on foreign currency transactions that are designated as, and are effective as, economic hedges of a net investment in a foreign entity; (3) gains (losses) on intercompany foreign currency transactions that are of a long-term-investment nature, when the entities to the transaction are consolidated, combined, or accounted for by the equity method in the reporting enterprise's financial statements; (4) change in the market value of a futures contract that qualifies as a hedge of an asset reported at fair value; (5) unrealized holding gains (losses) on available-for-sale securities and that resulting from transfers of debt securities from the held-to-maturity category to the available-for-sale category; (6) a net loss recognized as an additional pension liability not yet recognized as net periodic pension cost; and (7) the net gain (loss) and net prior service cost or credit for pension plans and other postretirement benefit plans.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 130
-Paragraph 14-26
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 505
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-Section S99
-Paragraph 1
-Subparagraph (SX 210.3-04)
-URI http://asc.fasb.org/extlink&oid=6959260&loc=d3e187085-122770

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+ Details

TREASURY STOCK PURCHASE

6 Months Ended

Jun. 30, 2011

TREASURY STOCK PURCHASE

TREASURY STOCK PURCHASE

11. TREASURY STOCK PURCHASE

On March 11, 2010, the Company’s Board of Directors authorized the repurchase of up to $200.0 million of the Company’s common stock. During the six-months ended June 30, 2011 the Company purchased 0.7 million shares of common stock at an average purchase price of $54.88 per share for a total amount of $38.9 million, which the Company holds in treasury. During the six-months ended June 30, 2010, the Company purchased 0.6 million shares of common stock at an average purchase price of $37.68 per share for a total amount of $23.5 million, which the Company holds in treasury. As of June 30, 2011, approximately $137.6 million remained available under the plan for the repurchase of the Company’s common stock.

STOCK-BASED COMPENSATION

6 Months Ended

Jun. 30, 2011

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION

12. STOCK-BASED COMPENSATION

The Company has two stock-based compensation plans under which shares were available for grant at June 30, 2011: the Hansen Natural Corporation 2011 Omnibus Incentive Plan (the “2011 Omnibus Incentive Plan”) and the 2009 Hansen Natural Corporation Stock Incentive Plan for Non-Employee Directors (the “2009 Directors Plan”). The 2011 Omnibus Incentive Plan was approved by the Board of Directors on February 25, 2011, and ratified by the stockholders of the Company at the annual meeting of stockholders held on May 19, 2011. The 2011 Omnibus Incentive Plan replaced the Hansen Natural Corporation Amended and Restated 2001 Stock Option Plan (the “2001 Option Plan”).

The 2011 Omnibus Incentive Plan permits the granting of options, stock appreciation rights, restricted stock, restricted stock units, performance awards and other stock-based awards up to an aggregate of 7,250,000 shares of the common stock of the Company to employees or consultants of the Company and its subsidiaries. Shares authorized under the 2011 Omnibus Incentive Plan are reduced by 2.16 shares for each share granted or issued with respect to a Full Value Award. A Full Value Award is an award other than an incentive stock option, a non-qualified stock option, or a stock appreciation right, which is settled by the issuance of shares. Options granted under the 2011 Omnibus Incentive Plan may be incentive stock options under Section 422 of the Internal Revenue Code, as amended, or non-qualified stock options. The Compensation Committee of the Board of Directors (the “Compensation Committee”) has sole and exclusive authority to grant stock awards to all employees who are not new hires and to all new hires who are subject to Section 16 of the Exchange Act. The Compensation Committee and the Executive Committee of the Board of Directors (the “Executive Committee”) each independently has the authority to grant stock awards to new hires who are not Section 16 employees. Awards granted by the Executive Committee are not subject to approval or ratification by the Board or the Compensation Committee. Options granted under the 2011 Omnibus Incentive Plan generally vest over a five-year period from the grant date and are generally exercisable up to 10 years after the grant date. As of June 30, 2011, 56,800 shares of the Company’s common stock have been granted, net of cancellations, and 7,193,200 shares of the Company’s common stock remain available for grant under the 2011 Omnibus Incentive Plan.

The Company recorded $4.1 million and $3.5 million of compensation expense relating to outstanding options, restricted stock awards, stock appreciation rights and restricted stock units (restricted stock units were granted to non-employee directors under the 2009 Directors Plan) during the three-months ended June 30, 2011 and 2010, respectively. The Company recorded $7.9 million and $8.5 million of compensation expense relating to outstanding options, restricted stock awards, stock appreciation rights and restricted stock units (granted to non-employee directors under the 2009 Directors Plan) during the six-months ended June 30, 2011 and 2010, respectively.

Stock Options

Under the Company’s stock-based compensation plans, all stock options granted as of June 30, 2011 were granted at prices based on the fair value of the Company’s common stock on the date of grant. The Company records compensation expense for employee stock options based on the estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company records compensation expense for non-employee stock options based on the estimated fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company uses historical data to determine the exercise behavior, volatility and forfeiture rate of the options.

The following weighted-average assumptions were used to estimate the fair value of options granted during:

	Three-Months Ended June 30,				Six-Months Ended June 30,
	2011		2010		2011		2010
Dividend yield	0.0	%	0.0	%	0.0	%	0.0	%
Expected volatility	53.6	%	58.7	%	54.8	%	59.2	%
Risk-free interest rate	1.7	%	2.2	%	1.9	%	2.3	%
Expected term	5.8 Years		5.7 Years		6.0 Years		5.7 Years

Expected Volatility: The Company uses historical volatility as it provides a reasonable estimate of the expected volatility. Historical volatility is based on the most recent volatility of the stock price over a period of time equivalent to the expected term of the option.

Risk-Free Interest Rate: The risk-free interest rate is based on the U.S. Treasury zero coupon yield curve in effect at the time of grant for the expected term of the option.

Expected Term: The Company’s expected term represents the weighted-average period that the Company’s stock options are expected to be outstanding. The expected term is based on expected time to post-vesting exercise of options by employees. The Company uses historical exercise patterns of previously granted options to derive employee behavioral patterns used to forecast expected exercise patterns.

The following table summarizes the Company’s activities with respect to stock options as follows:

Options	Number of Shares (In Thousands)		Weighted- Average Exercise Price Per Share		Weighted- Average Remaining Contractual Term (In Years)	Aggregate Intrinsic Value
Balance at January 1, 2011	9,749		$	17.18	5.2	$	342,241
Granted 01/01/11 - 03/31/11	59		$	57.61
Granted 04/01/11 - 06/30/11	52		$	70.00
Exercised	(324	)	$	34.95
Cancelled or forfeited	(41	)	$	37.00
Outstanding at June 30, 2011	9,495		$	17.02	4.7	$	606,950
Vested and expected to vest in the future at June 30, 2011	9,101		$	16.05	4.5	$	590,630
Exercisable at June 30, 2011	7,113		$	9.90	3.5	$	505,376

The weighted-average grant-date fair value of options granted during the three-months ended June 30, 2011 and 2010 was $35.55 per share and $21.85 per share, respectively. The weighted-average grant-date fair value of options granted during the six-months ended June 30, 2011 and 2010 was $33.13 per share and $21.91 per share, respectively. The total intrinsic value of options exercised during the three-months ended June 30, 2011 and 2010 was $7.0 million and $0.5 million, respectively. The total intrinsic value of options exercised during the six-months ended June 30, 2011 and 2010 was $9.5 million and $21.3 million, respectively.

Cash received from option exercises under all plans for the three-months ended June 30, 2011 and 2010 was approximately $7.1 million and $0.5 million, respectively. Cash received from option exercises under all plans for the six-months ended June 30, 2011 and 2010 was approximately $11.3 million and $5.0 million, respectively. The excess tax benefit realized for tax deductions from non-qualified stock option exercises and disqualifying dispositions of incentive stock options for the three-months ended June 30, 2011 and 2010 was $1.0 million and $0.1 million, respectively. The excess tax benefit realized for tax deductions from non-qualified stock option exercises and disqualifying dispositions of incentive stock options for the six-months ended June 30, 2011 and 2010 was $1.1 million and $6.6 million, respectively.

At June 30, 2011, there was $45.1 million of total unrecognized compensation expense related to non-vested options and stock appreciation rights granted to both employees and non-employees under the Company’s share-based payment plans. That cost is expected to be recognized over a weighted-average period of 3.0 years.

Restricted Stock Awards and Restricted Stock Units

Stock-based compensation cost for restricted stock awards and restricted stock units is measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to settle a restricted stock unit in cash, the award is classified as a liability and revalued at each balance sheet date. Total cash paid to settle restricted stock unit liabilities and the increase in the liabilities for future cash settlements during the six-months ended June 30, 2011 and 2010 were not material.

The following table summarizes the Company’s activities with respect to non-vested restricted stock awards and non-vested restricted stock units as follows:

	Number of Shares (in thousands)		Weighted Average Fair Value
Non-vested at January 1, 2011	6		$	38.40
Granted	28		$	71.76
Vested	(8	)	$	69.66
Forfeited/cancelled	-		$	-
Non-vested at June 30, 2011	26		$	71.72

At June 30, 2011, total unrecognized compensation expense relating to non-vested restricted stock awards and non-vested restricted stock units was $1.9 million, which is expected to be recognized over a weighted-average period of 2.2 years.

- Definition

The entire disclosure for compensation-related costs for equity-based compensation, which may include disclosure of policies, compensation plan details, allocation of equity compensation, incentive distributions, equity-based arrangements to obtain goods and services, deferred compensation arrangements, employee stock ownership plan details and employee stock purchase plan details.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 123R
-Paragraph 64, 65, A240
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Statement of Position (SOP)
-Number 93-6
-Paragraph 53
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Staff Accounting Bulletin (SAB)
-Number Topic 14

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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+ Details

INCOME TAXES

6 Months Ended

Jun. 30, 2011

INCOME TAXES

INCOME TAXES

13. INCOME TAXES

The following is a roll-forward of the Company’s total gross unrecognized tax benefits, not including interest and penalties, for the six-months ended June 30, 2011:

	Gross Unrealized Tax Benefits
Balance at December 31, 2010	$	465
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	190
Decreases related to settlement with taxing authority	-
Balance at June 30, 2011	$	655

The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes in the Company’s condensed consolidated financial statements. As of June 30, 2011, the Company had accrued approximately $0.4 million in interest and penalties related to unrecognized tax benefits. It is expected that the amount of unrecognized tax benefits will not change significantly within the next 12 months.

On February 10, 2011, the Internal Revenue Service began its examination of the Company’s U.S. federal income tax return for the years ended December 31, 2009 and 2008. The year ended December 31, 2007 remains open for examination. The Company is also currently under examination by certain state jurisdictions.

The Company is subject to U.S. federal income tax as well as to income tax in multiple state and foreign jurisdictions. State income tax returns are subject to examination for the 2006 through 2009 tax years.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Section 08
-Paragraph h
-Article 4

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 109
-Paragraph 136, 172
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
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-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=6907707&loc=d3e32559-109319

+ Details

EARNINGS PER SHARE

6 Months Ended

Jun. 30, 2011

EARNINGS PER SHARE

EARNINGS PER SHARE

14. EARNINGS PER SHARE

A reconciliation of the weighted-average shares used in the basic and diluted earnings per common share computations is presented below:

	Three-Months Ended		Six-Months Ended
	June 30,		June 30,
	2011	2010	2011	2010
Weighted-average shares outstanding:
Basic	88,475	88,587	88,701	88,467
Dilutive securities	5,129	4,382	4,941	4,516
Diluted	93,604	92,969	93,642	92,983

For the three-months ended June 30, 2011 and 2010, options outstanding totaling 0.3 million and 2.0 million shares, respectively, were excluded from the calculations as their effect would have been antidilutive. For the six-months ended June 30, 2011 and 2010, options outstanding totaling 0.3 million and 2.0 million shares, respectively, were excluded from the calculations as their effect would have been antidilutive.

SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2011

SEGMENT INFORMATION

SEGMENT INFORMATION

15. SEGMENT INFORMATION

The Company has two reportable segments, namely Direct Store Delivery (“DSD”), whose principal products comprise energy drinks, and Warehouse (“Warehouse”), whose principal products comprise juice based and soda beverages. The DSD segment develops, markets and sells products primarily through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily direct to retailers. Corporate and unallocated amounts that do not relate to the DSD or Warehouse segments have been allocated to “Corporate & Unallocated.”

The net revenues derived from the DSD and Warehouse segments and other financial information related thereto are as follows:

	Three-Months Ended June 30, 2011
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	436,656		$	25,489	$	-		$	462,145
Contribution margin	150,456			1,403		-			151,859
Corporate and unallocated expenses	-			-		(19,377		)	(19,377		)
Operating income									132,482
Other income (expense)	(21		)	-		295			274
Income before provision for income taxes									132,756
Depreciation and amortization	3,072			20		999			4,091
Trademark amortization	-			11		1			12

	Three-Months Ended June 30, 2010
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	341,292		$	24,409	$	-		$	365,701
Contribution margin	129,394			1,832		-			131,226
Corporate and unallocated expenses	-			-		(21,550		)	(21,550		)
Operating income									109,676
Other income (expense)	(4		)	-		325			321
Income before provision for income taxes									109,997
Depreciation and amortization	1,565			12		1,232			2,809
Trademark amortization	-			11		1			12

Revenue is derived from sales to external customers. Operating expenses that pertain to each segment are allocated to the appropriate segment.

Corporate and unallocated expenses were $19.4 million for the three-months ended June 30, 2011 and included $12.3 million of payroll costs, of which $4.1 million was attributable to stock-based compensation expense (see Note 12, “Stock-Based Compensation”), $3.4 million attributable to professional service expenses, including accounting and legal costs, and $3.7 million of other operating expenses. Corporate and unallocated expenses were $21.5 million for the three-months ended June 30, 2010 and included $11.7 million of payroll costs, of which $3.5 million was attributable to stock-based compensation expense (see Note 12, “Stock-Based Compensation”), $4.8 million attributable to professional service expenses, including accounting and legal costs, $1.2 million of depreciation, $1.3 million of bad debt expense and $2.5 million of other operating expenses. Certain items, including operating assets and income taxes, are not allocated to individual segments and therefore are not presented above.

On October 2, 2010, The Coca-Cola Company (“TCCC”) completed its acquisition of the North American business operations of Coca-Cola Enterprises, Inc. (“CCE”), through a merger with a wholly owned subsidiary of TCCC. The surviving wholly owned subsidiary was subsequently renamed Coca-Cola Refreshments (“CCR”), and currently distributes certain of the Company’s products in those portions of the United States in which CCE previously distributed certain of the Company’s products. Concurrently with this acquisition, a new entity, which retained the name Coca-Cola Enterprises, Inc. (“New CCE”) was formed which is currently the Company’s distributor in Great Britain, France, Belgium, the Netherlands, Luxembourg, Monaco and Sweden (added during the first quarter of 2011).

CCR, a customer of the DSD segment, accounted for approximately 30% of the Company’s net sales for the three-months ended June 30, 2011. CCE, a customer of the DSD segment, accounted for approximately 35% of the Company’s net sales for the three-months ended June 30, 2010.

Net sales to customers outside the United States amounted to $78.1 million and $52.5 million for the three-months ended June 30, 2011 and 2010, respectively. Such sales were approximately 16.9% and 14.4% of net sales for the three-months ended June 30, 2011 and 2010, respectively.

The net revenues derived from the DSD and Warehouse segments and other financial information related thereto are as follows:

	Six-Months Ended June 30, 2011
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	771,378		$	47,186	$	-		$	818,564
Contribution margin	260,531			1,063		-			261,594
Corporate and unallocated expenses	-			-		(40,658		)	(40,658		)
Operating income									220,936
Other income (expense)	(8		)	-		584			576
Income before provision for income taxes									221,512
Depreciation and amortization	5,617			37		2,017			7,671
Trademark amortization	-			22		2			24

	Six-Months Ended June 30, 2010
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	558,446		$	45,366	$	-		$	603,812
Contribution margin	202,449			2,098		-			204,547
Corporate and unallocated expenses	-			-		(44,085		)	(44,085		)
Operating income									160,462
Other income (expense)	55			-		1,251			1,306
Income before provision for income taxes									161,768
Depreciation and amortization	3,029			23		2,398			5,450
Trademark amortization	-			22		2			24

Revenue is derived from sales to external customers. Operating expenses that pertain to each segment are allocated to the appropriate segment.

Corporate and unallocated expenses were $40.7 million for the six-months ended June 30, 2011 and included $25.0 million of payroll costs, of which $7.9 million was attributable to stock-based compensation expense (see Note 12, “Stock-Based Compensation”), $8.6 million attributable to professional service expenses, including accounting and legal costs, and $7.1 million of other operating expenses. Corporate and unallocated expenses were $44.1 million for the six-months ended June 30, 2010 and included $24.6 million of payroll costs, of which $8.5 million was attributable to stock-based compensation expense (see Note 12, “Stock-Based Compensation”), $10.3 million attributable to professional service expenses, including accounting and legal costs, $2.4 million of depreciation, $1.3 million of bad debt expense and $5.5 million of other operating expenses. Certain items, including operating assets and income taxes, are not allocated to individual segments and therefore are not presented above.

CCR, a customer of the DSD segment, accounted for approximately 29% of the Company’s net sales for the six-months ended June 30, 2011. CCE, a customer of the DSD segment, accounted for approximately 36% of the Company’s net sales for the six-months ended June 30, 2010.

Net sales to customers outside the United States amounted to $133.5 million and $81.9 million for the six-months ended June 30, 2011 and 2010, respectively. Such sales were approximately 16.3% and 13.6% of net sales for the six-months ended June 30, 2011 and 2010, respectively.

The Company’s net sales by product line were as follows:

	Three-Months Ended				Six-Months Ended
	June 30,				June 30,
	2011		2010		2011		2010
Energy drinks	$	425,060	$	332,769	$	752,702	$	543,719
Non-carbonated (primarily juice based beverages and Peace Tea™ iced teas)	25,534		20,634		44,478		37,756
Carbonated (primarily soda beverages)	8,616		9,934		15,885		17,701
Other	2,935		2,364		5,499		4,636
	$	462,145	$	365,701	$	818,564	$	603,812

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 131
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
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+ Details

RELATED PARTY TRANSACTIONS

6 Months Ended

Jun. 30, 2011

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS

16. RELATED PARTY TRANSACTIONS

A director of the Company is a former partner in a law firm (the director resigned from the law firm effective July 10, 2011) that serves as counsel to the Company. Expenses incurred in connection with services rendered by such firm to the Company during the three-months ended June 30, 2011 and 2010 were $2.1 million and $1.2 million, respectively. Expenses incurred in connection with services rendered by such firm to the Company during the six-months ended June 30, 2011 and 2010 were $3.3 million and $2.5 million, respectively.

Two directors and officers of the Company and their families are principal owners of a company that provides promotional materials to the Company. Expenses incurred with such company in connection with promotional materials purchased during the three-months ended June 30, 2011 and 2010 were $0.2 million and $0.2 million, respectively. Expenses incurred with such company in connection with promotional materials purchased during the six-months ended June 30, 2011 and 2010 were $0.4 million and $0.3 million, respectively.

- Definition

The entire disclosure for related party transactions, including the nature of the relationship(s), a description of the transactions, the amount of the transactions, the effects of any change in the method of establishing the terms of the transaction from the previous period, stated interest rate, expiration date, terms and manner of settlement per the agreement with the related party, and amounts due to or from related parties. If the entity and one or more other entities are under common ownership or management control and this control affects the operating results or financial position, disclosure includes the nature of the control relationship even if there are no transactions between the entities. Disclosure may also include the aggregate amount of current and deferred tax expense for each statement of earnings presented where the entity is a member of a group that files a consolidated tax return, the amount of any tax related balances due to or from affiliates as of the date of each statement of financial position presented, the principal provisions of the method by which the consolidated amount of current and deferred tax expense is allocated to the members of the group and the nature and effect of any changes in that method. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Article 4
-Section 08
-Paragraph k

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Regulation S-X (SX)
-Number 210
-Article 3A
-Section 04
-Paragraph b

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 57
-Paragraph 1-4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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+ Details

INVESTMENTS (Tables)

6 Months Ended

Jun. 30, 2011

INVESTMENTS

Summary of investments in held-to-maturity, available-for-sale and trading securities

June 30, 2011	Amortized Cost		Gross Unrealized Holding Gains		Gross Unrealized Holding Losses		Fair Value		Continuous Unrealized Loss Position less than 12 Months		Continuous Unrealized Loss Position greater than 12 Months
Held to Maturity
Short-term:
U.S. Treasuries	$	60,859	$	9	$	-	$	60,868	$	-	$	-
Certificates of deposit	19,530		-		-		19,530		-		-
Corporate bonds	2,042		-		-		2,042		-		-
Municipal securities	83,186		-		24		83,162		24		-
U.S. government agency securities	44,794		-		5		44,789		5		-
Available-for-sale
Short-term:
Variable rate demand notes	45,373		-		-		45,373		-		-
Long-term:
Auction rate securities	3,320		-		-		3,320		-		-
Total	$	259,104	$	9	$	29	259,084		$	29	$	-
Trading
Short-term:
Auction rate securities							25,434
Long-term:
Auction rate securities							26,882
Total							$	311,400

December 31, 2010	Amortized Cost		Gross Unrealized Holding Gains		Gross Unrealized Holding Losses		Fair Value		Continuous Unrealized Loss Position less than 12 Months		Continuous Unrealized Loss Position greater than 12 Months
Held to Maturity
Short-term:
U.S. Treasuries	$	66,521	$	-	$	2	$	66,519	$	2	$	-
Certificates of deposit	7,004		-		-		7,004		-		-
Municipal securities	71,266		-		15		71,251		15		-
U.S. government agency securities	19,688		-		8		19,680		8		-
Available-for-sale
Short-term:
Variable rate demand notes	56,107		-		-		56,107		-		-
Long-term:
Auction rate securities	27,790		-		2,408		25,382		-		2,408
Total	$	248,376	$	-	$	2,433	245,943		$	25	$	2,408
Trading
Short-term:
Auction rate securities							24,063
Long-term:
Auction rate securities							18,807
Total							$	288,813

Summarizes the underlying contractual maturities of the Company's investments

	June 30, 2011				December 31, 2010
	Amortized Cost		Fair Value		Amortized Cost		Fair Value
Less than 1 year:
U.S. Treasuries	$	60,859	$	60,868	$	66,521	$	66,519
Certificates of deposit	19,530		19,530		7,004		7,004
Corporate bonds	2,042		2,042		-		-
Municipal securities	83,186		83,162		71,266		71,251
U.S. government agency securities	44,794		44,789		19,688		19,680
Due 1 - 10 years:
Variable rate demand notes	6,175		6,175		3,001		3,001
Due 11 - 20 years:
Variable rate demand notes	12,801		12,801		11,002		11,002
Auction rate securities	9,786		9,786		10,305		9,819
Due 21 - 30 years:
Variable rate demand notes	19,221		19,221		30,426		30,426
Auction rate securities	40,249		40,249		48,779		46,857
Due 31 - 40 years:
Variable rate demand notes	7,176		7,176		11,678		11,678
Auction rate securities	5,601		5,601		11,576		11,576
Total	$	311,420	$	311,400	$	291,246	$	288,813

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Tables)

6 Months Ended

Jun. 30, 2011

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES

Schedule of financial assets recorded at fair value on a recurring basis

June 30, 2011	Level 1		Level 2			Level 3					Total
Cash	$	52,088	$		-	$			-		$	52,088
Money market funds	321,065		-			-					321,065
U.S. Treasuries	65,859		-			-					65,859
Certificates of deposit	-		50,559			-					50,559
Corporate bonds	-		2,042			-					2,042
Municipal securities	-		92,201			-					92,201
U.S. government agency securities	-		44,794			-					44,794
Variable rate demand notes	-		45,373			-					45,373
Auction rate securities	-		-			55,636					55,636
Put options related to auction rate securities	-		-			4,091					4,091
Total	$	439,012	$		234,969	$				59,727	$	733,708

Amounts included in:
Cash and cash equivalents	$	378,153	$		40,044	$			-		$	418,197
Short-term investments	60,859		194,925			25,434					281,218
Investments	-		-			30,202					30,202
Prepaid expenses and other current assets	-		-			1,632					1,632
Other assets	-		-			2,459					2,459
Total	$	439,012	$		234,969	$				59,727	$	733,708

December 31, 2010	Level 1		Level 2			Level 3					Total
Cash	$	50,202	$	-		$	-				$	50,202
Money market funds	242,001		-			-					242,001
U.S. Treasuries	85,521		-			-					85,521
Certificates of deposit	-		40,010			-					40,010
Municipal securities	-		81,899			-					81,899
U.S. government agency securities	-		19,688			-					19,688
Variable rate demand notes	-		56,107			-					56,107
Auction rate securities	-		-			68,252					68,252
Put option related to auction rate securities	-		-			3,768					3,768
Total	$	377,724	$		197,704	$				72,020	$	647,448

Amounts included in:
Cash and cash equivalents	$	311,202	$		43,640	$		-			$	354,842
Short-term investments	66,522		154,064			24,063					244,649
Investments	-		-			44,189					44,189
Prepaid expenses and other current assets	-		-			2,983					2,983
Other assets	-		-			785					785
Total	$	377,724	$		197,704	$				72,020	$	647,448

Summary of changes in fair value of the Company's Level 3 financial assets

	Auction Rate Securities			Put Options
Balance at December 31, 2010	$	68,252		$	3,768
Transfers to Level 3	-			-
Recognized gain included in income	278			20
Unrealized gain included in other comprehensive income	164			-
Settlements	(1,050		)	-
Balance at March 31, 2011	$	67,644		$	3,788
Transfers to Level 3	-			-
Recognized (loss) gain included in income	(652		)	303
Unrealized gain included in other comprehensive income	2,244			-
Settlements	(13,600		)	-
Balance at June 30, 2011	$	55,636		$	4,091

- Definition

Tabular disclosure of assets, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, by class that are measured at fair value on a recurring basis. The disclosures contemplated herein include the fair value measurements at the reporting date by the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3).

+ References + Details

- Definition

Tabular disclosure of the fair value measurement of assets using significant unobservable inputs (Level 3), a reconciliation of the beginning and ending balances, separately presenting changes during the period attributable to the following: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets) and gains or losses recognized in other comprehensive income, and a description of where those gains or losses included in earnings (or changes in net assets) are reported in the statement of income (or activities); (2) purchases, sales, issuances, and settlements (each type disclosed separately); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs), by class of asset.

+ References + Details

INVENTORIES (Tables)

6 Months Ended

Jun. 30, 2011

INVENTORIES

Schedule of inventories

	June 30, 2011		December 31, 2010
Raw materials	$	54,978	$	61,010
Finished goods	101,800		92,231
	$	156,778	$	153,241

PROPERTY AND EQUIPMENT, Net (Tables)

6 Months Ended

Jun. 30, 2011

PROPERTY AND EQUIPMENT, Net

Schedule of property and equipment

	June 30, 2011			December 31, 2010
Land	$	3,076		$	3,076
Leasehold improvements	2,015			1,998
Furniture and fixtures	2,017			1,959
Office and computer equipment	6,162			5,541
Computer software	9,103			8,428
Equipment	27,500			20,150
Vehicles	20,055			15,696
	69,928			56,848
Less: accumulated depreciation and amortization	(28,997		)	(22,297		)
	$	40,931		$	34,551

INTANGIBLES, Net (Tables)

6 Months Ended

Jun. 30, 2011

INTANGIBLES, Net

Schedule of intangibles

	June 30, 2011			December 31, 2010
Amortizing intangibles	$	1,047		$	1,047
Accumulated amortization	(476		)	(452		)
	571			595
Non-amortizing intangibles	46,106			42,721
	$	46,677		$	43,316

COMPREHENSIVE INCOME (Tables)

6 Months Ended

Jun. 30, 2011

COMPREHENSIVE INCOME

Components of comprehensive income

	Three-Months Ended						Six-Months Ended
	June 30,						June 30,
	2011			2010			2011		2010
Net income, as reported	$	84,248		$	63,838		$	139,291	$	96,401
Other comprehensive income (loss):
Change in unrealized loss on available-for-sale securities, net of tax	1,377			331			1,478		3,149
Foreign currency translation adjustments	(483		)	(2,352		)	245		(2,667		)
Comprehensive income	$	85,142		$	61,817		$	141,014	$	96,883

Components of accumulated other comprehensive income

	June 30, 2011		December 31, 2010
Accumulated net unrealized loss on available-for-sale securities, net of tax benefit of $1.0 million as of December 31, 2010	$	-	$	(1,478	)
Foreign currency translation adjustments	2,004		1,759
Total accumulated other comprehensive income	$	2,004	$	281

STOCK-BASED COMPENSATION (Tables)

6 Months Ended

Jun. 30, 2011

STOCK-BASED COMPENSATION

Schedule of weighted-average assumptions used to estimate the fair value of options granted

	Three-Months Ended June 30,				Six-Months Ended June 30,
	2011		2010		2011		2010
Dividend yield	0.0	%	0.0	%	0.0	%	0.0	%
Expected volatility	53.6	%	58.7	%	54.8	%	59.2	%
Risk-free interest rate	1.7	%	2.2	%	1.9	%	2.3	%
Expected term	5.8 Years		5.7 Years		6.0 Years		5.7 Years

Summary of activities with respect to its stock option plans

Options	Number of Shares (In Thousands)		Weighted- Average Exercise Price Per Share		Weighted- Average Remaining Contractual Term (In Years)	Aggregate Intrinsic Value
Balance at January 1, 2011	9,749		$	17.18	5.2	$	342,241
Granted 01/01/11 - 03/31/11	59		$	57.61
Granted 04/01/11 - 06/30/11	52		$	70.00
Exercised	(324	)	$	34.95
Cancelled or forfeited	(41	)	$	37.00
Outstanding at June 30, 2011	9,495		$	17.02	4.7	$	606,950
Vested and expected to vest in the future at June 30, 2011	9,101		$	16.05	4.5	$	590,630
Exercisable at June 30, 2011	7,113		$	9.90	3.5	$	505,376

Summary of activities with respect to non-vested restricted stock awards and non-vested restricted stock units

	Number of Shares (in thousands)		Weighted Average Fair Value
Non-vested at January 1, 2011	6		$	38.40
Granted	28		$	71.76
Vested	(8	)	$	69.66
Forfeited/cancelled	-		$	-
Non-vested at June 30, 2011	26		$	71.72

INCOME TAXES (Tables)

6 Months Ended

Jun. 30, 2011

INCOME TAXES

Schedule of roll-forward of the total gross unrecognized tax benefits, not including interest and penalties

	Gross Unrealized Tax Benefits
Balance at December 31, 2010	$	465
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	190
Decreases related to settlement with taxing authority	-
Balance at June 30, 2011	$	655

- Definition

Tabular disclosure of tax positions taken in the tax returns filed or to be filed for which it is more likely than not that the tax position will not be sustained upon examination by taxing authorities (i.e., uncertain tax positions) and other types of income tax contingencies, including: (1) the policy on classification of interest and penalties; (2) a tabular reconciliation of the total amounts of unrecognized tax benefits at the beginning and end of the period; the total amount(s) of: (3) unrecognized tax benefits that, if recognized, would affect the effective tax rate, and (4) interest and penalties recognized in each of the income statement and balance sheet; (5) for positions for which it is reasonably possible that the total amounts unrecognized will significantly change within 12 months of the reporting date the: (i) nature of the uncertainty, (ii) nature of the event that could occur that would cause the change, and (iii) an estimate of the range of the reasonably possible change or a statement that an estimate of the range cannot be made; and (6) a description of tax years that remain subject to examination by major tax jurisdictions.

+ References + Details

EARNINGS PER SHARE (Tables)

6 Months Ended

Jun. 30, 2011

EARNINGS PER SHARE

Schedule of reconciliation of the weighted-average shares used in the basic and diluted earnings per common share computations

	Three-Months Ended		Six-Months Ended
	June 30,		June 30,
	2011	2010	2011	2010
Weighted-average shares outstanding:
Basic	88,475	88,587	88,701	88,467
Dilutive securities	5,129	4,382	4,941	4,516
Diluted	93,604	92,969	93,642	92,983

SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2011

SEGMENT INFORMATION

Schedule of net revenues and other financial information by segment

	Three-Months Ended June 30, 2011
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	436,656		$	25,489	$	-		$	462,145
Contribution margin	150,456			1,403		-			151,859
Corporate and unallocated expenses	-			-		(19,377		)	(19,377		)
Operating income									132,482
Other income (expense)	(21		)	-		295			274
Income before provision for income taxes									132,756
Depreciation and amortization	3,072			20		999			4,091
Trademark amortization	-			11		1			12

	Three-Months Ended June 30, 2010
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	341,292		$	24,409	$	-		$	365,701
Contribution margin	129,394			1,832		-			131,226
Corporate and unallocated expenses	-			-		(21,550		)	(21,550		)
Operating income									109,676
Other income (expense)	(4		)	-		325			321
Income before provision for income taxes									109,997
Depreciation and amortization	1,565			12		1,232			2,809
Trademark amortization	-			11		1			12

	Six-Months Ended June 30, 2011
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	771,378		$	47,186	$	-		$	818,564
Contribution margin	260,531			1,063		-			261,594
Corporate and unallocated expenses	-			-		(40,658		)	(40,658		)
Operating income									220,936
Other income (expense)	(8		)	-		584			576
Income before provision for income taxes									221,512
Depreciation and amortization	5,617			37		2,017			7,671
Trademark amortization	-			22		2			24

	Six-Months Ended June 30, 2010
	DSD			Warehouse		Corporate and Unallocated			Total
Net sales	$	558,446		$	45,366	$	-		$	603,812
Contribution margin	202,449			2,098		-			204,547
Corporate and unallocated expenses	-			-		(44,085		)	(44,085		)
Operating income									160,462
Other income (expense)	55			-		1,251			1,306
Income before provision for income taxes									161,768
Depreciation and amortization	3,029			23		2,398			5,450
Trademark amortization	-			22		2			24

Schedule of net sales by product line

	Three-Months Ended				Six-Months Ended
	June 30,				June 30,
	2011		2010		2011		2010
Energy drinks	$	425,060	$	332,769	$	752,702	$	543,719
Non-carbonated (primarily juice based beverages and Peace Tea™ iced teas)	25,534		20,634		44,478		37,756
Carbonated (primarily soda beverages)	8,616		9,934		15,885		17,701
Other	2,935		2,364		5,499		4,636
	$	462,145	$	365,701	$	818,564	$	603,812

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References + Details

RECENT ACCOUNTING PRONOUNCEMENTS (Details)	6 Months Ended
RECENT ACCOUNTING PRONOUNCEMENTS (Details)	Jun. 30, 2011
RECENT ACCOUNTING PRONOUNCEMENTS
Number of separate statements in which the entity is required to present comprehensive income	2

INVESTMENTS (Details) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
Held to Maturity and Available-for-sale
Held to maturity and available-for-sale securities, Amortized Cost	$ 259,104	$ 248,376
Held to maturity and available-for-sale securities, Gross Unrealized Holding Gains	9
Held to maturity and available-for-sale securities, Gross Unrealized Holding Losses	29	2,433
Held to maturity and available-for-sale securities, Fair Value	259,084	245,943
Held to maturity and available-for-sale securities, Continuous Unrealized Loss Position less than 12 Months	29	25
Held to maturity and available-for-sale securities, Continuous Unrealized Loss Position greater than 12 Months		2,408
Held to Maturity, Available-for-sale, and Trading
Total Fair Value	311,400	288,813
Short-term \| U.S. Treasuries
Held to Maturity
Amortized Cost	60,859	66,521
Gross Unrealized Holding Gains	9
Gross Unrealized Holding Losses		2
Fair Value	60,868	66,519
Continuous Unrealized Loss Position less than 12 Months		2
Short-term \| Certificates of deposit
Held to Maturity
Amortized Cost	19,530	7,004
Fair Value	19,530	7,004
Short-term \| Corporate bonds
Held to Maturity
Amortized Cost	2,042
Fair Value	2,042
Short-term \| Municipal securities
Held to Maturity
Amortized Cost	83,186	71,266
Gross Unrealized Holding Losses	24	15
Fair Value	83,162	71,251
Continuous Unrealized Loss Position less than 12 Months	24	15
Short-term \| U.S. government agencies
Held to Maturity
Amortized Cost	44,794	19,688
Gross Unrealized Holding Losses	5	8
Fair Value	44,789	19,680
Continuous Unrealized Loss Position less than 12 Months	5	8
Short-term \| Variable rate demand notes
Available-for-sale
Amortized Cost	45,373	56,107
Fair Value	45,373	56,107
Short-term \| Auction rate securities
Trading
Fair Value	25,434	24,063
Long-term \| Auction rate securities
Available-for-sale
Amortized Cost	3,320	27,790
Gross Unrealized Holding Losses		2,408
Fair Value	3,320	25,382
Continuous Unrealized Loss Position greater than 12 Months		2,408
Trading
Fair Value	$ 26,882	$ 18,807

INVESTMENTS (Details 2) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
Disclosure of underlying contractual maturities of investments
Amortized Cost	$ 311,420	$ 291,246
Fair Value	311,400	288,813
U.S. Treasuries \| Less than 1 year
Disclosure of underlying contractual maturities of investments
Amortized Cost	60,859	66,521
Fair Value	60,868	66,519
Certificates of deposit \| Less than 1 year
Disclosure of underlying contractual maturities of investments
Amortized Cost	19,530	7,004
Fair Value	19,530	7,004
Corporate bonds \| Less than 1 year
Disclosure of underlying contractual maturities of investments
Amortized Cost	2,042
Fair Value	2,042
Municipal securities \| Less than 1 year
Disclosure of underlying contractual maturities of investments
Amortized Cost	83,186	71,266
Fair Value	83,162	71,251
U.S. government agency securities \| Less than 1 year
Disclosure of underlying contractual maturities of investments
Amortized Cost	44,794	19,688
Fair Value	44,789	19,680
Variable rate demand notes \| Due 1 - 10 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	6,175	3,001
Fair Value	6,175	3,001
Variable rate demand notes \| Due 11 - 20 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	12,801	11,002
Fair Value	12,801	11,002
Variable rate demand notes \| Due 21 - 30 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	19,221	30,426
Fair Value	19,221	30,426
Variable rate demand notes \| Due 31 - 40 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	7,176	11,678
Fair Value	7,176	11,678
Auction rate securities \| Due 11 - 20 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	9,786	10,305
Fair Value	9,786	9,819
Auction rate securities \| Due 21 - 30 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	40,249	48,779
Fair Value	40,249	46,857
Auction rate securities \| Due 31 - 40 years
Disclosure of underlying contractual maturities of investments
Amortized Cost	5,601	11,576
Fair Value	$ 5,601	$ 11,576

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
Put options related to auction rate securities
Fair value of certain assets
Assets measured at fair value	$ 4,100
Level 1
Fair value of certain assets
Cash	52,088	$ 50,202
Assets measured at fair value	439,012	377,724
Level 1 \| Money market funds
Fair value of certain assets
Assets measured at fair value	321,065	242,001
Level 1 \| U.S. Treasuries
Fair value of certain assets
Assets measured at fair value	65,859	85,521
Level 2
Fair value of certain assets
Assets measured at fair value	234,969	197,704
Level 2 \| Certificates of deposit
Fair value of certain assets
Assets measured at fair value	50,559	40,010
Level 2 \| Corporate bonds
Fair value of certain assets
Assets measured at fair value	2,042
Level 2 \| Municipal securities
Fair value of certain assets
Assets measured at fair value	92,201	81,899
Level 2 \| U.S. government agencies
Fair value of certain assets
Assets measured at fair value	44,794	19,688
Level 2 \| Variable rate demand notes
Fair value of certain assets
Assets measured at fair value	45,373	56,107
Level 3
Fair value of certain assets
Assets measured at fair value	59,727	72,020
Level 3 \| Auction rate securities
Fair value of certain assets
Assets measured at fair value	55,636	68,252
Level 3 \| Put options related to auction rate securities
Fair value of certain assets
Assets measured at fair value	4,091	3,768
Total fair value
Fair value of certain assets
Cash	52,088	50,202
Assets measured at fair value	733,708	647,448
Total fair value \| Money market funds
Fair value of certain assets
Assets measured at fair value	321,065	242,001
Total fair value \| U.S. Treasuries
Fair value of certain assets
Assets measured at fair value	65,859	85,521
Total fair value \| Certificates of deposit
Fair value of certain assets
Assets measured at fair value	50,559	40,010
Total fair value \| Corporate bonds
Fair value of certain assets
Assets measured at fair value	2,042
Total fair value \| Municipal securities
Fair value of certain assets
Assets measured at fair value	92,201	81,899
Total fair value \| U.S. government agencies
Fair value of certain assets
Assets measured at fair value	44,794	19,688
Total fair value \| Variable rate demand notes
Fair value of certain assets
Assets measured at fair value	45,373	56,107
Total fair value \| Auction rate securities
Fair value of certain assets
Assets measured at fair value	55,636	68,252
Total fair value \| Put options related to auction rate securities
Fair value of certain assets
Assets measured at fair value	$ 4,091	$ 3,768

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 2) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010	Jun. 30, 2010	Dec. 31, 2009
Fair value amounts included in the carrying value of
Cash and cash equivalents	$ 418,197	$ 354,842	$ 409,911	$ 328,349
Short-term investments	281,218	244,649
Investments	30,202	44,189
Level 1
Fair value amounts included in the carrying value of
Cash and cash equivalents	378,153	311,202
Short-term investments	60,589	66,522
Total	439,012	377,724
Level 2
Fair value amounts included in the carrying value of
Cash and cash equivalents	40,044	43,640
Short-term investments	194,925	154,064
Total	234,969	197,704
Level 3
Fair value amounts included in the carrying value of
Short-term investments	25,434	24,063
Investments	30,202	44,189
Prepaid expenses and other current assets	1,632	2,983
Other assets	2,459	785
Total	59,727	72,020
Total fair value
Fair value amounts included in the carrying value of
Cash and cash equivalents	418,197	354,842
Short-term investments	281,218	244,649
Investments	30,202	44,189
Prepaid expenses and other current assets	1,632	2,983
Other assets	2,459	785
Total	$ 733,708	$ 647,448

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 3) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2011 USD ($)	Mar. 31, 2011 USD ($)	Jun. 30, 2011 USD ($)
Changes in fair value of Level 3 financial assets
Number of days for settlement basis, VRDNs to be liquidated at par			7
Fair value of level 3 financial assets, roll forward
Auction rate securities, rate setting predetermined intervals, low end of range (in days)			7
Auction rate securities, rate setting predetermined intervals, high end of range (in days)			35
Auction rate securities
Fair value of level 3 financial assets, roll forward
Balance at the beginning of the period	$ 67,644	$ 68,252	$ 68,252
Recognized (loss) gain included in income	(652)	278
Unrealized gain included in other comprehensive income	2,244	164
Settlements	(13,600)	(1,050)
Balance at the end of the period	55,636	67,644	55,636
Put options related to auction rate securities
Fair value of level 3 financial assets, roll forward
Balance at the beginning of the period	3,788	3,768	3,768
Recognized (loss) gain included in income	303	20
Balance at the end of the period	$ 4,091	$ 3,788	$ 4,091

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 4) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010	Dec. 31, 2010	Dec. 31, 2009	Dec. 31, 2008	Oct. 01, 2013	Jul. 01, 2013	Mar. 22, 2011	Mar. 31, 2010
ARS Agreement
Current portion of fair market value of the put option included in prepaid expenses and other current assets	$ 18,623		$ 18,623		$ 17,022
Amortized cost basis	311,420		311,420		291,246
Resulted gain or loss on revaluation of investment securities included in other income	(300)	$ (700)	(100)	$ (100)
Auction rate securities
ARS Agreement
Amount of securities of par value	24,500		24,500								$ 54,200
Redemption of investment securities at par through normal market channels			1,000		7,400
Face value of investments	65,000		65,000
Amortized cost basis	55,600		55,600
Fair value of available-for-sale securities	3,300		3,300
Impairment of investments available-for-sale	5,000		5,000
Trading auction rate securities, in short-term and long-term investments	52,300		52,300
Impairment of investments, trading securities	4,400		4,400
Net gain (loss) recognized through earnings on its trading securities transferred from available-for-sale auction rate securities	(700)	$ 300	(400)	$ (4,600)
Other-than-temporary impairment that was previously deemed credit loss related, charged through earnings					600	$ 3,900	$ 500
Other-than-temporary impairment of investments in available-for-sale auction rate securities	4,400		4,400
Put options related to auction rate securities
ARS Agreement
Amount of securities of par value								$ 1,000	$ 1,000	$ 13,600
Redemption of investment securities through the exercise of the put option	13,600		13,600
Fair market value of investments	4,100		4,100
Current portion of fair market value of the put option included in prepaid expenses and other current assets	1,600		1,600
Long term portion of fair market value of the put option included in other assets	2,500		2,500
Corresponding gain to put option recorded in other income	$ 300		$ 300		$ 3,800

INVENTORIES (Details) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
INVENTORIES
Raw materials	$ 54,978	$ 61,010
Finished goods	101,800	92,231
Inventories, net	$ 156,778	$ 153,241

PROPERTY AND EQUIPMENT, Net (Details) - USD ($) $ in Thousands	Jun. 30, 2011	Dec. 31, 2010
Property and equipment, net
Property and equipment, gross	$ 69,928	$ 56,848
Less: accumulated depreciation and amortization	(28,997)	(22,297)
Property and equipment, net	40,931	34,551
Land
Property and equipment, net
Property and equipment, gross	3,076	3,076
Leasehold improvements
Property and equipment, net
Property and equipment, gross	2,015	1,998
Furniture and fixtures
Property and equipment, net
Property and equipment, gross	2,017	1,959
Office and computer equipment
Property and equipment, net
Property and equipment, gross	6,162	5,541
Computer software
Property and equipment, net
Property and equipment, gross	9,103	8,428
Equipment
Property and equipment, net
Property and equipment, gross	27,500	20,150
Vehicles
Property and equipment, net
Property and equipment, gross	$ 20,055	$ 15,696

INTANGIBLES, Net (Details) $ in Thousands	3 Months Ended		6 Months Ended
INTANGIBLES, Net (Details) $ in Thousands	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)	Dec. 31, 2010 USD ($)
INTANGIBLES, Net
Amortizing intangibles, gross	$ 1,047		$ 1,047		$ 1,047
Accumulated amortization	(476)		(476)		(452)
Amortizing intangibles, net	571		571		595
Non-amortizing intangibles	46,106		46,106		42,721
Intangible, net	46,677		$ 46,677		$ 43,316
Estimated useful life, low end of range (in years)			1
Estimated useful life, high end of range (in years)			25
Weighted-average life (in years)			20
Amortization expense	$ 10	$ 10	$ 20	$ 20

DISTRIBUTION AGREEMENTS (Details) $ in Millions	3 Months Ended		6 Months Ended
DISTRIBUTION AGREEMENTS (Details) $ in Millions	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)
DISTRIBUTION AGREEMENTS
Distribution agreement, revenue recognition period (in years)			20
Revenue recognized	$ 2.1	$ 1.9	$ 3.9	$ 3.7

COMMITMENTS AND CONTINGENCIES (Details) $ in Millions, $ in Millions	1 Months Ended	6 Months Ended
	May 31, 2009 CAD ($)	Jun. 30, 2011 USD ($)	Nov. 11, 2010
COMMITMENTS AND CONTINGENCIES
Purchase commitments		$ 18.1
Period over which obligation of purchase commitments will be paid (in months)		12 months
Contractual obligations related primarily to sponsorships and other marketing activities		$ 52.5
Period over which contractual obligations will be paid (in years)		five years
Operating lease commitments related primarily to warehouse and office space		$ 19.7
Period over which vast majority of operating lease commitments will be paid (in years)		five years
Certain class action, Christopher Chavez
Litigation
Number of dispositive motions filed			2
Putative class action, Avraham Wellman
Litigation
Amount of plaintiff claims for general damages	$ 20
Amount of plaintiff claims for punitive damages	$ 5

COMPREHENSIVE INCOME (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
COMPREHENSIVE INCOME (Details) - USD ($) $ in Thousands	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010	Dec. 31, 2010
Components of comprehensive income:
Net income, as reported	$ 84,248	$ 63,838	$ 139,291	$ 96,401
Other comprehensive income (loss):
Change in unrealized loss on available-for-sale securities, net of tax	1,377	331	1,478	3,149
Foreign currency translation adjustments	(483)	(2,352)	245	(2,667)
Comprehensive income	85,142	$ 61,817	141,014	$ 96,883
Components of accumulated other comprehensive income:
Accumulated net unrealized loss on available-for-sale securities, net of tax benefit $1.0 million as of December 31, 2010					$ (1,478)
Tax benefit					1,000
Foreign currency translation adjustments	2,004		2,004		1,759
Total accumulated other comprehensive income	$ 2,004		$ 2,004		$ 281

TREASURY STOCK PURCHASE (Details) - USD ($) $ / shares in Units, shares in Millions, $ in Millions	3 Months Ended	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2011	Jun. 30, 2010
TREASURY STOCK PURCHASE
Amount of common stock the board of directors authorized to repurchase	$ 200.0
Common stock repurchased (in shares)		0.7	0.6
Average purchase price (in dollars per share)		$ 54.88	$ 37.68
Common stock repurchased	$ 38.9	$ 38.9	$ 23.5
Amount remained available under the plan for the repurchase of common stock		$ 137.6

- Definition

Equity impact of the cost of common and preferred stock that were repurchased during the period. Recorded using the cost method.

+ References + Details

STOCK-BASED COMPENSATION (Details) $ / shares in Units, $ in Thousands	3 Months Ended			6 Months Ended
	Jun. 30, 2011 USD ($) $ / shares shares	Mar. 31, 2011 USD ($) $ / shares shares	Jun. 30, 2010 USD ($) $ / shares	Jun. 30, 2011 USD ($) $ / shares shares	Jun. 30, 2010 USD ($) $ / shares
Stock-based compensation
Aggregate amount of common stock authorized (in shares)	7,250,000			7,250,000
Reduction in number of shares for each share granted (in shares)	2.16			2.16
Shares available for grant (in shares)	7,193,200			7,193,200
Compensation expense on share-based plans \| $	$ 4,100		$ 3,500	$ 7,900	$ 8,500
Stock Options, Number of Shares
Granted (in shares)				56,800
Stock options
Stock-based compensation
Vesting period (in years)				five
Tenure of award (in years)				10
Weighted-average assumptions used to estimate the fair value of options granted
Dividend yield (as a percent)	0.00%		0.00%	0.00%	0.00%
Expected volatility (as a percent)	53.60%		58.70%	54.80%	59.20%
Risk-free interest rate (as a percent)	1.70%		2.20%	1.90%	2.30%
Expected term (in years)	5.8		5.7	6.0	5.7
Stock Options, Number of Shares
Balance at the beginning of the period (in shares)		9,749,000		9,749,000
Granted (in shares)	52,000	59,000
Exercised (in shares)				(324,000)
Cancelled or forfeited (in shares)				(41,000)
Balance at the end of the period (in shares)	9,495,000			9,495,000
Vested and expected to vest in the future at the end of the period (in shares)	9,101,000			9,101,000
Exercisable at the end of the period (in shares)	7,113,000			7,113,000
Stock options, Weighted-Average Exercise Price Per Share
Balance at the beginning of the period (in dollars per share) \| $ / shares		$ 17.18		$ 17.18
Granted (in dollars per shares) \| $ / shares	$ 70.00	$ 57.61		70.00
Exercised (in dollars per share) \| $ / shares	34.95			34.95
Cancelled or forfeited (in dollars per share) \| $ / shares				37.00
Balance at the end of the period (in dollars per share) \| $ / shares	17.02			17.02
Vested and expected to vest in the future at the end of the period (in dollars per share) \| $ / shares	16.05			16.05
Exercisable at the end of the period (in dollars per share) \| $ / shares	$ 9.90			$ 9.90
Weighted-Average Remaining Contractual Term
Balance at the beginning of the period (in years)		5.2		5.2
Balance at the end of the period (in years)	4.7			4.7
Vested and expected to vest in the future at the end of the period (in years)				4.5
Exercisable at the end of the period (in years)				3.5
Aggregate Intrinsic Value
Balance at the beginning of the period \| $		$ 342,241		$ 342,241
Balance at the end of the period \| $	$ 606,950			606,950
Vested and expected to vest in the future at the end of the period \| $	590,630			590,630
Exercisable at the end of the period \| $	$ 505,376			$ 505,376
Weighted-average grant-date fair value of options granted (in dollars per share) \| $ / shares	$ 35.55		$ 21.85	$ 33.13	$ 21.91
Total intrinsic value of options exercised \| $	$ 7,000		$ 500	$ 9,500	$ 21,300
Cash received from option exercises \| $	7,100		500	11,300	5,000
Excess tax benefit realized for tax deductions from non-qualified stock option exercises and disqualifying dispositions of incentive stock options \| $	1,000		$ 100	1,100	$ 6,600
Total unrecognized compensation expense related to nonvested shares granted to both employees and non-employees \| $	45,100			$ 45,100
Cost expected to be recognized over a weighted-average period (in years)				3.0
Restricted stock units
Aggregate Intrinsic Value
Total unrecognized compensation expense related to nonvested shares granted to both employees and non-employees \| $	$ 1,900			$ 1,900
Cost expected to be recognized over a weighted-average period (in years)				2.2
Number of Shares
Non-vested at the beginning of the period (in shares)		6,000		6,000
Granted (in shares)				28,000
Vested (in shares)				(8,000)
Non-vested at the end of the period (in shares)	26,000			26,000
Weighted Average Fair Value
Non-vested at the beginning of the period (in dollars per share) \| $ / shares		$ 38.40		$ 38.40
Granted (in dollars per share) \| $ / shares				71.76
Vested (in dollars per share) \| $ / shares				69.66
Non-vested at the end of the period (in dollars per share) \| $ / shares	$ 71.72			$ 71.72

INCOME TAXES (Details) $ in Thousands	6 Months Ended
INCOME TAXES (Details) $ in Thousands	Jun. 30, 2011 USD ($)
Gross unrecognized tax benefits, roll forward
Balance at the beginning of the period	$ 465
Additions for tax positions related to the prior year	190
Balance at the end of the period	655
Accrued interest and penalties related to unrecognized tax benefits	$ 400

EARNINGS PER SHARE (Details) - shares shares in Thousands	3 Months Ended		6 Months Ended
EARNINGS PER SHARE (Details) - shares shares in Thousands	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Weighted-average shares outstanding:
Basic (in shares)	88,475	88,587	88,701	88,467
Dilutive securities (in shares)	5,129	4,382	4,941	4,516
Diluted (in shares)	93,604	92,969	93,642	92,983
Options outstanding excluded from the calculations as their effect would have been antidilutive (in shares)	300	2,000	300	2,000

- Definition

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 13, 14
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph c
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Diluted Earnings Per Share
-URI http://asc.fasb.org/extlink&oid=6510752

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Contingent Stock Agreement
-URI http://asc.fasb.org/extlink&oid=6508534

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Antidilution
-URI http://asc.fasb.org/extlink&oid=6505113

Reference 8: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

- Definition

The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period.

+ References + Details

- Definition

Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 171
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 40
-Subparagraph a
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Statement of Financial Accounting Standard (FAS)
-Number 128
-Paragraph 8
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 260
-SubTopic 10
-Section 45
-Paragraph 10
-URI http://asc.fasb.org/extlink&oid=6920599&loc=d3e1448-109256

Reference 6: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Weighted-Average Number of Common Shares Outstanding
-URI http://asc.fasb.org/extlink&oid=6528421

Reference 7: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Emerging Issues Task Force (EITF)
-Number 07-4
-Paragraph 4
-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

SEGMENT INFORMATION (Details) $ in Thousands	3 Months Ended		6 Months Ended
SEGMENT INFORMATION (Details) $ in Thousands	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)
SEGMENT INFORMATION
Number of reportable segments			2
Segment information
Net sales	$ 462,145	$ 365,701	$ 818,564	$ 603,812
Contribution margin	151,859	131,226	261,594	204,547
Corporate and unallocated expense	(19,377)	(21,550)	(40,658)	(44,085)
Operating income	132,482	109,676	220,936	160,462
Other income (expense)	274	321	576	1,306
Income before provision for income taxes	132,756	109,997	221,512	161,768
Depreciation and amortization	4,091	2,809	7,671	5,450
Trademark amortization	12	12	24	24
Stock-based compensation expense	4,100	3,500	7,900	8,500
Bad debt expense			53	1,265
Direct Store Delivery ("DSD")
Segment information
Net sales	436,656	341,292	771,378	558,446
Contribution margin	150,456	129,394	260,531	202,449
Other income (expense)	(21)	(4)	(8)	55
Depreciation and amortization	3,072	1,565	5,617	3,029
Warehouse ("Warehouse")
Segment information
Net sales	25,489	24,409	47,186	45,366
Contribution margin	1,403	1,832	1,063	2,098
Depreciation and amortization	20	12	37	23
Trademark amortization	11	11	22	22
Corporate and Unallocated
Segment information
Corporate and unallocated expense	(19,377)	(21,550)	(40,658)	(44,085)
Other income (expense)	295	325	584	1,251
Depreciation and amortization	999	1,232	2,017	2,398
Trademark amortization	1	1	2	2
Payroll cost	12,300	11,700	25,000	24,600
Stock-based compensation expense	4,100	3,500	7,900	8,500
Professional service expenses	3,400	4,800	8,600	10,300
Other operating expenses	$ 3,700	2,500	$ 7,100	5,500
Bad debt expense		$ 1,300		$ 1,300

SEGMENT INFORMATION (Details 2) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
SEGMENT INFORMATION (Details 2) - USD ($) $ in Thousands	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Segment information
Net sales	$ 462,145	$ 365,701	$ 818,564	$ 603,812
Energy drinks
Segment information
Net sales	425,060	332,769	752,702	543,719
Non-carbonated (primarily juice based beverages and Peace Tea iced teas)
Segment information
Net sales	25,534	20,634	44,478	37,756
Carbonated (primarily soda beverages)
Segment information
Net sales	8,616	9,934	15,885	17,701
Other
Segment information
Net sales	$ 2,935	$ 2,364	$ 5,499	$ 4,636
Coca-Cola Refreshments ("CCR")
Segment information
Customer accounted net sales (as percent)	30.00%		29.00%
Coca-Cola Enterprises, Inc. ("CCE")
Segment information
Customer accounted net sales (as percent)		35.00%		36.00%
Net sales to customers outside the United States	$ 78,100	$ 52,500	$ 133,500	$ 81,900
Percentage of net sales to customers outside the United States (as percent)	16.90%	14.40%	16.30%	13.60%

RELATED PARTY TRANSACTIONS (Details) $ in Millions	3 Months Ended		6 Months Ended
RELATED PARTY TRANSACTIONS (Details) $ in Millions	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)	Jun. 30, 2011 USD ($)	Jun. 30, 2010 USD ($)
Director that serves as counsel
Related party transactions
Expenses incurred in connection with materials or services provided by a related party	$ 2.1	$ 1.2	$ 3.3	$ 2.5
Directors and Officers that provide promotional materials
Related party transactions
Number of directors and officers who are principal owners of a company that provides promotional materials			2
Expenses incurred in connection with materials or services provided by a related party	$ 0.2	$ 0.2	$ 0.4	$ 0.3

Document and Entity Information - shares	6 Months Ended
Document and Entity Information - shares	Jun. 30, 2011	Jul. 27, 2011
Document and Entity Information
Entity Registrant Name	HANSEN NATURAL CORP
Entity Central Index Key	0000865752
Document Type	10-Q
Document Period End Date	Jun. 30, 2011
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Current Reporting Status	Yes
Entity Filer Category	Large Accelerated Filer
Entity Common Stock, Shares Outstanding		88,599,051
Document Fiscal Year Focus	2011
Document Fiscal Period Focus	Q2