SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
(Exact name of registrant as specified in its charter)
(State or other jurisdiction of incorporation)
|(Commission File Number)||(IRS Employer Identification No.)|
(Address of principal executive offices and zip code)
(Registrant’s telephone number, including area code)
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Securities registered pursuant to Section 12(b) of the Act:
|Title of each class||Trading Symbol(s)||Name of each exchange on which registered|
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Item 7.01. Regulation FD Disclosure.
On January 17, 2023, Co-Chief Executive Officers Rodney Sacks and Hilton Schlosberg of Monster Beverage Corporation (the “Company”) will host a virtual investor meeting to provide an update on the Company’s business and operations.
The Company’s presentation will be open to all interested parties as a live webcast at approximately 4:30 p.m. Eastern Time on the “Events & Presentation” section of the Company’s website at www.monsterbevcorp.com. A copy of the slides that will be used in the meeting is furnished as Exhibit 99.1 hereto. For those who are not able to join the live webcast, the event will be archived for approximately one year on the website.
Item 9.01. Financial Statements and Exhibits.
Exhibit 104 The cover page from this Current Report on Form 8-K, formatted in iXBRL (Inline eXtensible Business Reporting Language).
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
|Monster Beverage Corporation|
|Date: January 17, 2023||/s/ Hilton H. Schlosberg|
|Hilton H. Schlosberg Vice Chairman of the Board of Directors and|
|Co-Chief Executive Officer|
SAFE HARBOR STATEMENT Certain statements made in this presentation may constitute forward-looking statements within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. The Company cautions that these statements are based on management s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: the impact of rising costs and inflation on the discretionary income of our consumers, particularly the rising cost of gasoline; the impact of the military conflict in Ukraine, including supply chain disruptions, volatility in commodity prices, increased economic uncertainty and escalating geopolitical tensions; the direct and indirect impacts of the human and economic consequences of the COVID-19 pandemic, as well as measures that may be taken in the future by governments, and consequently, businesses (including the Company and its suppliers, bottlers/distributors, co-packers and other service providers), and the public at large to limit the COVID-19 pandemic; our extensive commercial arrangements with The Coca-Cola Company (TCCC) and, as a result, our future performance's substantial dependence on the success of our relationship with TCCC; our ability to implement our growth strategy, including expanding our business in existing and new sectors, such as the alcoholic beverage sector; the inherent operational risks presented by the alcoholic beverage industry that may not be adequately covered by insurance or lead to litigation relating to the abuse or misuse of our products; our ability to successfully integrate CANarchy and other acquired businesses or assets; exposure to significant liabilities due to litigation, legal or regulatory proceedings; intellectual property injunctions; unanticipated litigation concerning the Company's products; the current uncertainty and volatility in the national and global economy; changes in consumer preferences; adverse publicity surrounding obesity and health concerns related to our products, product safety and quality, water usage, environmental impact and sustainability, human rights, our culture, workforce and labor and workplace laws; changes in demand due to both domestic and international economic conditions; activities and strategies of competitors, including the introduction of new products and competitive pricing and/or marketing of similar products; unanticipated costs incurred in connection with the termination of existing distribution agreements or the transition to new distributors; changes in the price and/or availability of raw materials; other supply issues, including the availability of products and/or suitable production facilities including limitations on co-packing availability including retort production; product distribution and placement decisions by retailers; the effects of retailer and/or bottler/distributor consolidation on our business; unilateral decisions by bottlers/distributors, buying groups, convenience chains, grocery chains, mass merchandisers, specialty chain stores, e-commerce retailers, e-commerce websites, club stores and other customers to discontinue carrying all or any of our products that they are carrying at any time, restrict the range of our products they carry, impose restrictions or limitations on the sale of our products and/or the sizes of containers for our products and/or devote less resources to the sale of our products; changes in governmental regulation; the imposition of new and/or increased excise sales and/or other taxes on our products; our ability to adapt to the changing retail landscape with the rapid growth in e-commerce retailers and e-commerce websites; criticism of energy drinks and/or the energy drink market generally; changes in U.S. tax laws as a result of any legislation proposed by the current U.S. presidential administration or U.S. Congress; the impact of proposals to limit or restrict the sale of energy drinks to minors and/or persons below a specified age and/or restrict the venues and/or the size of containers in which energy drinks can be sold; possible recalls of our products and/or the consequences and costs of defective production; or our ability to absorb, reduce or pass on to our bottlers/distributors increases in commodity costs, including freight costs. For a more detailed discussion of these and other risks that could affect our operating results, see the Company's reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December 31, 2021, and our subsequently filed quarterly reports. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
$ SHARE CYA SPARKLING SOFT DRINKS 1.0% WATER 0.2% JUICE/JUICE DRINKS -0.6% ENERGY DRINKS -0.2% SPORTS DRINKS 0.0% RTD COFFEE -0.3% RTD TEA -0.1% SPARKLING SOFT DRINKS 33.5% WATER 18.2% JUICE/JUICE DRINKS 16.5% ENERGY DRINKS 14.9% SPORTS DRINKS 6.7% RTD COFFEE 5.2% RTD TEA 5.0% TOTAL NON - ALC BEVERAGE BY CATEGORY $ SHARE 3BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELSALLMEASUREDCHANNELSSNAPSHOT13WKSSource: Nielsen Syndicated dbTotal US xAOC + Conv 13 weeks ending 12/31/2022 $1.3B $623.5M $357.3M $412.3M $224.3M $85.6M $123.6M 15.1% 12.6% 7.6% 9.9% 12.4% 5.7% 8.7% $ CHG YA $ % CHG YA TOTALBEVERAGE$CYA$3.4B$% CHG YA11.9% SPARKLING SOFT DRINKS WATER JUICE/JUICE DRINKS ENERGY DRINKS SPORT DRINKS RTD TEA RTD COFFEE $ CHG YA11.6%$3.2B%
4BRAND PERFORMANCE TOTAL U.S. ALL CHANNELSALLMEASUREDCHANNELSSNAPSHOT13WKSSource: Nielsen Total US xAOC + Conv 13 weeks ending 12/31/2022 TNA Energy $$ % Chg YAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$4,753,185,85610.9%1,506,395,8631.9%100.00.0TNA TOTAL MEC$1,730,303,14511.0%541,680,491-1.2%36.40.0TNA MONSTER$1,487,239,92110.6%458,723,016-1.8%31.3-0.1TNA NOS$107,818,06117.3%35,082,0064.2%2.30.1TNA REIGN$104,928,6049.2%36,585,168-1.3%2.20.0TNA FULL THROTTLE$26,221,485-0.6%9,513,430-7.6%0.6-0.1TNA RED BULL$1,666,018,5788.3%482,828,7572.3%35.1-0.8TNA CELSIUS$200,774,117124.8%70,350,24792.0%4.22.1TNA 5-HOUR$189,705,705-3.3%42,926,861-8.6%4.0-0.6TNA BANG$172,574,682-41.1%63,804,108-43.5%3.6-3.2TNA ROCKSTAR$169,013,5363.5%78,171,660-8.2%3.6-0.3TNA STARBUCKS$157,348,03211.5%44,368,0562.4%3.30.0TNA C4$89,605,14492.6%32,347,50390.7%1.90.8TNA ALANI NU$82,895,98579.0%25,427,66261.7%1.70.7TNA GHOST$79,360,3251084.3%28,739,397994.8%1.71.5TNA MTN DEW$39,648,910-4.7%17,060,046-9.4%0.8-0.1TNA ALL OTHER$180,032,77310.0%80,467,9451.3%3.80.0
5Source: Nielsen Total US xAOC + Conv 24 months ending 12/31/2022 TNA EnergyENERGY CATEGORY TOTAL U.S. DOLLAR SHARE ALL MEASURED CHANNELS 0 5 10 15 20 25 30 35 40 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22 Aug 22 Sep 22 Oct 22 Nov 22 Dec 22 TNA TOTAL MEC TNA MONSTER TNA NOS TNA REIGN TNA FULL THROTTLE TNA RED BULL TNA BANG TNA 5-HOUR TNA CELSIUS TNA ROCKSTAR TNA STARBUCKS
6ENERGY CATEGORY TOTAL U.S. UNIT SHARE ALL MEASURED CHANNELSSource: Nielsen Total US xAOC + Conv 24 months ending 12/31/2022 TNA Energy 0 5 10 15 20 25 30 35 40 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22 Aug 22 Sep 22 Oct 22 Nov 22 Dec 22 TNA TOTAL MEC TNA MONSTER TNA NOS TNA REIGN TNA FULL THROTTLE TNA RED BULL TNA BANG TNA 5-HOUR TNA CELSIUS TNA ROCKSTAR TNA STARBUCKS
7BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 13WKSSource: Nielsen Total US Convenience 13 weeks ending 12/31/2022 TNA Energy $$ % Chg YAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$3,057,170,6159.5%1,031,788,9452.1%100.00.0TNA TOTAL MEC$1,131,054,79410.4%388,704,810-0.2%37.00.3TNA MONSTER$950,494,2579.5%325,083,651-1.0%31.10.0TNA NOS$79,175,70416.6%27,132,1323.8%2.60.2TNA REIGN$76,406,08514.9%26,865,9394.5%2.50.1TNA FULL THROTTLE$22,260,5492.0%8,402,244-8.4%0.7-0.1TNA RED BULL$1,110,180,1306.6%343,420,5971.6%36.3-1.0TNA BANG$121,738,842-39.3%44,928,127-42.2%4.0-3.2TNA 5-HOUR$121,357,667-3.6%33,397,267-8.4%4.0-0.5TNA ROCKSTAR$112,498,2434.0%50,268,396-4.3%3.7-0.2TNA STARBUCKS$104,849,99011.2%28,684,3493.9%3.40.1TNA CELSIUS$96,221,503157.9%36,946,239140.5%3.11.8TNA C4$69,455,64998.8%24,508,46998.2%2.31.0TNA GHOST$60,707,3831471.8%21,428,9571378.6%2.01.8TNA MTN DEW$26,643,551-8.7%10,652,851-14.5%0.9-0.2TNA ALANI NU$19,065,376212.4%6,555,941195.1%0.60.4TNA ALL OTHER$86,115,684-0.7%43,513,787-2.4%2.8-0.3
8BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTALU.S.CONVENIENCESNAPSHOT5WKSSource: Nielsen Total US Convenience 5 weeks ending 12/31/2022 TNA Energy $$ % ChgYAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$1,124,726,5559.0%380,559,4422.1%100.00.0TNA TOTAL MEC$416,854,4279.2%142,729,645-1.2%37.10.1TNA MONSTER$349,824,1618.1%119,300,318-2.1%31.1-0.3TNA NOS$29,015,59116.1%9,838,3302.8%2.60.2TNA REIGN$28,971,20517.0%10,119,4146.0%2.60.2TNA FULL THROTTLE$8,190,844-1.9%3,078,604-11.7%0.7-0.1TNA RED BULL$409,565,8796.9%128,400,5012.9%36.4-0.7TNA 5-HOUR$44,992,280-4.0%12,408,052-8.6%4.0-0.5TNA ROCKSTAR$41,789,9912.7%18,571,885-5.8%3.7-0.2TNA BANG$39,090,250-46.3%14,120,906-50.0%3.5-3.6TNA CELSIUS$38,720,986169.7%14,668,628152.7%3.42.1TNA STARBUCKS$37,132,45110.9%10,123,1464.1%3.30.1TNA C4$26,110,08490.4%9,169,43888.6%2.31.0TNA GHOST$23,203,0241403.1%8,152,1931318.3%2.11.9TNA MTN DEW$9,466,8950.5%3,786,607-6.1%0.8-0.1TNA ALANI NU$6,857,995192.8%2,352,690178.2%0.60.4TNA ALL OTHER$31,794,9200.9%16,468,7291.6%2.8-0.2
BRANDPERFORMANCEAMAZONAMAZONSNAPSHOT13WKS(STACKLINE)9Source:StacklineTotalAmazon13W/E12/31/22 EnergyDrinks $ Vol $ Vol % Chg U Vol U Vol % Chg $ Shr $ Shr Chg TOTALS $165,970,087 36.5% 6,715,960 41.7% 100.0 0.0 MEC $54,828,720 49.7% 1,675,076 35.4% 33.0 2.7 MONSTER $47,809,152 55.4% 1,342,529 43.4% 28.8 3.4 REIGN $7,019,567 19.6% 332,547 10.5% 4.2 -0.7 CELSIUS $28,765,575 31.6% 1,240,807 31.5% 17.3 -0.8 RED BULL $19,919,240 19.9% 606,470 41.8% 12.0 -1.8 VPX $7,852,700 70.2% 321,887 78.4% 4.7 0.9 ROCKSTAR $7,767,542 0.0% 334,956 10.6% 4.7 -1.8 C4 $7,434,482 17.8% 489,130 20.8% 4.5 -0.8 ALANI NU $5,613,928 101.6% 232,142 110.5% 3.4 1.1 ZOA $5,340,361 473.5% 190,300 656.8% 3.2 2.5 V8 $4,251,922 24.2% 268,472 21.7% 2.6 -0.3 GHOST ENERGY $3,720,501 12701.7% 119,521 9810.5% 2.2 1.4 MOUNTAIN DEW $1,937,570 -0.7% 85,512 -1.7% 1.2 -0.5 HIBALL ENERGY $1,905,810 70.9% 221,509 129.5% 1.1 0.2 GUAYAKI $1,502,445 128.3% 47,069 158.3% 0.9 0.4 OPTIMUM NUTRITION $1,239,597 -16.6% 53,568 -14.9% 0.7 -0.5 UPTIME $1,237,235 5.7% 37,625 -1.2% 0.7 -0.2 A/O $12,652,458 20.0% 791,916 69.6% 7.6 -1.1
BRANDPERFORMANCEAMAZONAMAZONSNAPSHOT4WKS(STACKLINE)10Source:StacklineTotalAmazon4W/E12/31/22 EnergyDrinks $ Vol $ Vol % Chg U Vol U Vol % Chg $ Shr $ Shr Chg TOTALS $55,790,564 31.8% 2,267,102 29.6% 100.0 0.0 MEC $18,359,247 56.6% 565,044 44.6% 32.9 2.5 MONSTER $16,031,863 62.0% 452,357 52.2% 28.7 3.1 REIGN $2,327,384 27.4% 112,687 20.6% 4.2 -0.6 CELSIUS $9,581,668 40.3% 410,618 35.7% 17.2 -0.6 RED BULL $6,634,338 36.6% 214,759 97.7% 11.9 -0.7 C4 $2,883,506 104.3% 119,325 97.5% 5.2 1.5 ROCKSTAR $2,571,258 17.8% 163,661 18.2% 4.6 -1.1 VPX $2,409,703 -2.0% 90,411 -3.6% 4.3 -2.1 ZOA $2,153,762 169.4% 96,464 231.5% 3.9 1.8 ALANI NU $1,547,484 210.7% 54,853 281.8% 2.8 1.5 V8 $1,402,320 -1.4% 90,645 -7.0% 2.5 -1.2 GHOST ENERGY $1,372,202 40566.0% 42,565 39312.0% 2.5 2.1 MOUNTAIN DEW $682,845 77.8% 77,618 151.2% 1.2 0.2 HIBALL $662,366 3.9% 32,172 13.4% 1.2 -0.5 GUAYAKI $527,329 130.2% 16,901 158.3% 0.9 0.4 UPTIME $455,066 31.6% 13,825 22.6% 0.8 -0.1 OPTIMUM NUTRITION $449,349 -1.0% 18,796 -2.2% 0.8 -0.4 A/O $4,098,119 29.7% 259,445 88.1% 7.3 -0.9
DISTRIBUTIONMONSTER ENERGY DRINKS Coca-Cola System BottlersWorld Territories Current CoverageMonster Energy Brand Effective as of December 31,2022 All Other -Independent No CoverageMaps not to scale 11
12DISTRIBUTIONMONSTER IS NOW DISTRIBUTED IN 142 COUNTRIES AND TERRITORIES.STRATEGIC BRANDS ARE NOW DISTRIBUTED IN63 COUNTRIES AND TERRITORIES.REIGN IS NOW DISTRIBUTED IN25 COUNTRIES AND TERRITORIES WORLDWIDE.AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN34 COUNTRIES AND TERRITORIES WORLDWIDE.ONE OR MORE OF THE COMPANYS ENERGY DRINKS ARE DISTRIBUTED INA TOTAL OF 157 COUNTRIES AND TERRITORIES WORLDWIDE. As of 12/31/2022
13STRATEGIC BRANDS EXISTING MARKETS
14REIGN EXISTING MARKETS
15AFFORDABLE ENERGY EXISTING MARKETS
16EXPANSION MARKETS TARGETED LAUNCHES EMEAAPACLATAMBELIZE (MONSTER & PREDATOR) BOLIVIA (FURY)CHILE (REIGN) COLOMBIA (FURY) COSTA RICA (FURY) ECUADOR (FURY) GUATEMALA (FURY) GUYANA (PREDATOR)NICARAGUA (FURY)PANAMA (FURY)PERU (FURY)SURINAME (MONSTER & PREDATOR)VENEZUELA (MONSTER)CARIBBEANANGUILLA (PREDATOR)ANTIGUA & BARBUDA (PREDATOR)BARBADOS (PREDATOR)DOMINICA (PREDATOR)GRENADA (PREDATOR)ST. KITTS (PREDATOR)ST. VINCENT (PREDATOR)ST. LUCIA (PREDATOR) EGYPT(MONSTER)MAURITIUS (PREDATOR)PALESTINE (MONSTER) AZERBAIJAN (PREDATOR)BANGLADESH (PREDATOR)CHINA (PREDATOR)INDONESIA (PREDATOR)IRAQ (PREDATOR)PAKISTAN (PREDATOR)PHILIPPINES (PREDATOR)THAILAND (PREDATOR)UZBEKISTAN (PREDATOR)
Most Recent Data Available:Source: Nielsen Argentina All Channels YTD thru 11/30/22; Australia All Channels YTD thru 12/11/22; Nielsen Brazil All Channels YTDthru 11/30/22; Nielsen Canada All Channels YTD thru 12/04/2021; Nielsen Chile All Channels YTD thru 11/30/22; Nielsen France All Measured Retail Channels YTD thru 12/04/2022; Nielsen Germany All Measured RetailChannels excl. Hard Discounters YTD thru 12/04/2022; Nielsen Great Britain All Measured Retail Channels YTD thru 12/03/2022; IntageJapan CVS channel YTD thru 11/30/22; Nielsen Mexico All Channels YTD thru 11/30/2022; Nielsen Poland All Measured Retail Channels YTD thru 11/30/2022; Nielsen South Africa All Measured Retail Channels YTD thru 11/27/2022; Nielsen South Korea All Channels YTD thru 11/30/2022; Nielsen Spain All Measured Retail Channels YTD thru 12/04/2022 17VALUE SHARE GROWTH SELECT GLOBAL MARKETS MONSTER VALUE SHARE LATEST YTD 21MONSTER VALUE SHARE LATEST YTD 22 PORTFOLIO VALUE SHARE LATEST YTD 21 PORTFOLIO VALUE SHARE LATEST YTD 22MONSTER VALUE GROWTHENERGY CATEGORY VALUE GROWTHARGENTINA48.4%52.0%48.4%52.0%195.4%175.0%AUSTRALIA14.0%14.9%25.8%26.3%19.0%11.6%BRAZIL35.6%40.0%40.2%41.6%43.3%27.7%CANADA36.0%36.2%41.3%40.7%14.7%14.1%CHILE42.2%38.0%42.2%38.3%14.8%15.6%FRANCE28.8%31.7%28.8%31.7%38.0%25.0%GERMANY15.0%15.3%15.5%15.7%12.8%10.5%GREAT BRITAIN28.8%30.0%32.4%33.6%19.0%14.3%JAPAN52.8%54.4%52.8%54.4%2.2%-0.9%MEXICO28.4%29.4%30.4%32.5%29.4%24.9%POLAND19.3%19.6%21.9%22.2%28.6%26.1%SOUTH AFRICA20.0%19.6%38.8%36.5%17.6%20.3%SOUTH KOREA59.2%59.6%59.2%59.6%23.4%22.6%SPAIN37.3%39.9%44.0%45.5%30.6%22.2%SELECT GLOBAL MARKETS SNAPSHOTYTD
18UPDATES ON CHINA 2022REINFORCING BRAND FOUNDATIONS EXPANDING THE ULTRA LINEFOCUS ON TOP BIG CITIES/PROVINCESSTRENGTHENING ASSOCIATION WITH ACTION /STREET SPORTSBUILD AVAILABILITY IN CORE CHANNELS ShanghaiBeijingGuangdongJiangsu Zhejiang HenanLiaoningSichuan HunanShandong New 2022New 2023SuYiming:Gold Medalist Olympics 2022Street Basketball activations in Top CitiesContinuous distribution expansion in Vending, Modern and General Trade
19MAJOR SPONSORSHIPS 2022 WINTERSUMMER
20TOP AMBASSADORS 2022ROB GRONKOWSKI4X SUPERBOWL CHAMPIONLEWIS HAMILTON7X FORMULA 1 CHAMPIONVALENTINO ROSSI9X MOTOGP CHAMPIONTIGER WOODSGOLF LEGENDCHLOE KIMOLYMPIC AND X GAMES SNOWBOARD CHAMPIONJAMIE ANDERSONWINNINGEST FEMALE X GAMES ATHLETENYJAH HUSTONSTREET SKATE LEGENDKURT BUSCHNASCAR AND DAYTONA 500 CHAMPIONBRITTANY FORCE2X NHRA TOP FUEL CHAMPIONKEN BLOCKVIRAL VIDEO PHENOMENON
21CHAMPIONS 2022TY GIBBSNASCAR XFINITY CHAMPIONZOI SADOWSKI-SYNNOTTX GAMES SNOWBOARD SLOPESTYLE CHAMPIONALEX HALLMENS SKI BIG AIR CHAMPIONBRITTANY FORCENHRA TOP FUEL CHAMPIONRAYSSA LEALSTREET LEAGUE OF SKATEBOARD WORLD CHAMPIONELI TOMACSUPERCROSS, MOTOCROSS & MOTOCROSS OF NATIONS CHAMPIONFILIPE TOLEDOSURFING WORLD CHAMPIONFRANCESCO BAGNAIAMOTOGP WORLD CHAMPION
22MMA CHAMPIONS 2022PRIMARY SPONSOR CRIS CYBORGWOMEN'S FEATHERWEIGHT CHAMPSERGIO PETTISMEN'S BANTAMWEIGHT CHAMPPATRICIO PITBULLMEN'S FEATHERWEIGHT CHAMP ALEX PEREIRAMIDDLEWEIGHT CHAMPIONJOHNNY EBLENMEN'S MIDDLEWEIGHT CHAMP
23MOTOGP 2022World Champions, Three In A RowFRANCESCO BAGNAIA 2022WORLD CHAMPIONJOAN MIR 2020WORLD CHAMPIONFABIO QUARTARARO 2021WORLD CHAMPION
24E-SPORTS EVENTS 2022 TEAM LIQUID ALLIANCE GGEN.GG NAVI @LuluLuvely3.5M FollowersUSA @Teep1.7M FollowersUSA @Jericho3.3M FollowersUSA @PintiPanda2.4M FollowersTurkey @El Fedelobo2.9M FollowersArgentina @SkyrrozTV4.2M FollowersFrance/Mexico @Pow3r3.5M FollowersItalyEVIL GGmo-sENIUSES ZETA DIVISION
MUSIC 2022TOP ARTISTSTOP FESTIVALS BUN B ANTHRAX ROYCE DA 5'9" JONATHAN DAVIS FEID COLE SWINDELL N.O.R.E BENNY THE BUTCHER ILLENIUM Source: Axios. Live events take off like a rocket, September 2022Live music made a huge comeback in 2022. Live Nation reported selling 100 million concert tickets from Jan –July 2022 versus 75 million during the same time period in 2019.25
26SOCIAL 2022190MM Total Engagements47K Engagements per postIncreased Engagements per postYoY by 11% 1,770,396TikTokFollowers25,261,528FacebookFollowers3,036,384TwitterFollowers8,212,233InstagramFollowers3,106,641YouTube Subscribers 27,812TwitchSubscribers MONSTER ENERGYON INSTAGRAM MOTOR SPORTSON TIKTOK 2.8B Total Impressions 247MM Video ViewsIncreased TikTok Impressions YoY by 129.87%Monster generated 67,391 promotional opt-ins for exclusive giveaways & the chance to spend time with Monster talent.PROMO Twitter Campaign:ACTIVATION OF TRIMESTER PROMOTIONSKEY HIGHLIGHTSSource: MEC Digital, DigitasPnODashboard –Dates: 1/1/22-11/6/22
27MONSTER ENERGYUNLEASH THE BEAST 2022 U.S. PROGRAMS T2ALLACCESS PASS RETAIL PROMOTION Consumers purchasing Monster Energy products could win “All Access” to the Monster Sponsored Event of their choice.T3APEX LEGENDS RETAIL PROMOTION On-Can promotion featuring APEX Legends video game. Consumers purchasing Monster Energy received in-game assets.T1Focus on Innovation
T1 -ZERO SUGART3 -GAMING PROMOT2 -UFC PROMO A full 360 launch designed to garner maximum awareness. Program will include national media campaign supported by PR, POS materials, sports properties, ambassadors, sampling and digital etc. A global promotion to celebrate UFCs 30thAnniversary. Program elements include fly away prizing, meet and greets, merch giveaways 1 year of PPV fights + Fight Week tickets. Program will be supported globally by digital media. Capitalizing on the global success of our gaming promotions we will continue to span 40+ countries using co-branded cans, curated exclusive game play content, esports, gaming ambassadors and custom digital support to engage our fans. MONSTER ENERGY PROMOTIONS 202328 28 TOP VIDEO GAME PROPERTY
29RETAIL PROMOTIONS EMEA 20222022 EMEA PROGRAMSUFC RETAIL PROMO & CONTENTPARTY IN MIAMIRETAIL PROMOALLACCESS RETAIL PROMO & CONTENTAPEX LEGENDS RETAIL PROMO & CONTENT Q3Q4COUNTRIES COULD RUN THREE OR FOUR PROMOTIONS PER YEARQ1Q2
30JAVA MONSTER COFFEE WITH ATTITUDEJAVA MONSTER FOCUS PERIOD: NATIONAL DIGITAL CAMPAIGN AND AMBASSADOR SUPPORTSAMPLING TRUCK TOUR 2022 FOCUS PERIOD SUPPORT ELLE KING/BILL FARRELY COLLABORATION EVENT ACTIVATIONS
31ULTRA FLAVOR UNLEASHEDNATIONAL PROMOTION + COI LERAY PARTNERSHIP FALL DIGITAL PROGRAMMINGINNOVATION ULTRA PEACHY KEEN SUMMER
32JUICE TAKE FLAVOR TO THE LIMITS FURTHERED DEVELOPED JUICE PRESENCE ON MONSTER SOCIAL CHANNELS2022 INNOVATION -AUSSIE STYLE LEMONADE 2022 SOCIAL
33REHAB MONSTER REFRESH + RECOVER + REVIVENATIONAL DIGITAL CAMPAIGN AND AMBASSADOR SUPPORT 2022 INNOVATIONREHAB MONSTER WATERMELON LAUNCHEVENT ACTIVATIONS
34REIGN TOTAL BODY FUEL REGIONAL, NATIONAL & GLOBAL PARTNERSHIPSINNOVATION & EXPANSIONCONSUMER ENGAGEMENT PROGRAMMING
REIGN INNOVATION 202335 12oz 16oz
36MONSTER U.S. INNOVATION 2023
37STRATEGIC BRANDS INNOVATION 2023
3838AFFORDABLE ENERGY DISTRIBUTIONFURTHER EXPANSION OF FLAVORS AND VARIOUS COUNTRIES IN 2022
39AFFORDABLE ENERGY INNOVATIONFURTHER EXPANSION OF FLAVORS AND VARIOUS COUNTRIES
40 NOS GET AFTER IT NATIONAL DIGITAL MEDIADELIVERING OVER 600M IMPRESSIONSSource: Facebook Ads Manager, Google Campaign Manager ATHLETES & PARTNERS12 ATHLETES / 300+ EVENTS CONTENT &PARTNERSHIPSGENERATED OVER 100MVIEWS
NATIONAL & LOCAL DIGITAL MEDIADelivering 68M Impressions41 FULL THROTTLE Hard Working American Energy ATHLETES & AMBASSADOR CONTENT6 Partners
42OWNING UK RAP, URBAN MUSIC AND THE CULTURE THAT SURROUNDS IT.RELENTLESS #WITHOUTLIMITS TOP TIER UK ARTIST COLLABORATIONS MAJOR FESTIVAL SPONSORSHIPS CORE COMMUNITY EVENTS AND STORYTELLING CAMPAIGNS KEY MUSIC MEDIA PARTNERSHIPS
43BURN LIGHT IT UP MUSICAMBASSADORS, MAJOR FESTIVALSAND UNIVERSITY STUDENT ACTIVATIONS.STYLEAMBASSADORS AND STREET CULTURE PARTNERS WHO SUPPORT EXPRESSING INDIVIDUALITY EVERY POSSIBLE WAY.DANCEFUN, SELF-EXPRESSION, FLUID, AND ALWAYS SHAREABLE. NO NEED TO BE A PRO.DELIVERING ICONIC PARTY MOMENTS VIA
44MOTHER ENERGY ALWAYS ON! ENERGY FOR ALL OCCASIONS! COMEDY & ADVENTURE
45LIVE+ ENERGY THIS IS LIVIN' EZ LIFESTYLE & COMEDY
46POWERPLAY PLAY HARD LOCAL URBAN MUSIC AND STREET CULTURE
47 NALU FRUITY ENERGIZERFRUITS, ART & URBAN LIFESTYLEABOVE THE LINETARGETED SAMPLINGBRAND AMBASSADORSDIGITAL IN-STORE
48PREDATORANDFURYAFFORDABLE ENERGYGLOBAL ASSETLIVERPOOL FOOTBALL CLUBDIGITAL AND SOCIAL MEDIAPREDATORFOR CONSUMERS DEMANDING FUCTIONALITY, TASTE AND LIFESTYLE BUT POSITIONED WITHIN THE AFFORDABLE ENERGY CATEGORY.INCREMENTAL OPPORTUNITIES IN LATAM, EASTERN EUROPE, AFRICA, MIDDLE EAST AND SOUTHEAST ASIA. A DIFFERENTIATED TARGET CONSUMER FROM PREMIUM ENERGYDRINKERS.PREDATOR HAS A UNIQUE POSITIONING AND OWNABLE LOOK & FEEL: BRAND ICON, GOLD COLOUR AND AMBASSADORS THAT EMBRACE THE CONQUERING SPIRIT.
49INTRODUCING Our original crew has been making drinks for 30+ years now. Our favorite brand Monster Energy is about to turn 21.We figured why not celebrate the big day by making an adult beverage. We hit delete on the energy blend, cut out the caffeine and ditched the sugar.Next we brewed up the smoothest tasting alcohol ever and blended it with our tried and true flavors.The Beast is Unleashed! Great Taste, six point oh my percent alcohol and no sugar to weigh you down.Get ready to celebrate and dont be afraid of the big bad beast.
TRIED & TESTED BOLD FLAVORS6.0% ABV 12 pack variety -12oz slim16oz Single Cans50
Motorsports THE BEAST UNLEASHEDDigitalAmbassadorsProposed NASCAR Team Digital&Social MediaLaunch Campaigns Launch Support 51
Develop and build new and emerging non-alcohol brandsThe Original, Now Available for Everyone Monster made canned water cool back in 2003, but it was exclusive to Monster athletes & musicians. Ensuring they always had the essence of Monster in hand, even when they needed to quench their thirst with water. But it couldnt be just any water We gave them Tour Water 19.2oz Tall Boy CansMONARCHY BEVERAGE COMPANY52 16oz MultipackTOUR WATER
53 Main Brands
Brand Jai AlaiJai LowJai Alai Hazy BRAND FAMILYSPONSORSHIPSAMPLINGPROGRAMS 54
REBRAND SPONSORSHIP POS SAMPLING 56
572021 SUSTAINABILITY REPORTThe Company published its 2021 Sustainability Report** and made the following commitments: ** Content on the Companys website, including the Companys sustainability report, is not, and shall not be deemed to be, part of this filing or incorporated herein or into any of our other filings with the Securities and Exchange Commission (the SEC) Climate•Committed to setting a Scope 1 and 2 reduction target by the end of 2023 in line with a 1.5-degree pathway.•Committed to completing a full Scope 3 GHG inventory by the end of 2023.Water•Committed to setting a water-related goal and policy by the end of 2023.Framework•Committed to incorporating the TCFD framework into our next Sustainability Report.
58ESG Monster Beverage Corporations CDP Score For Climate Change in 2022 Rose to B- A score of B suggestsa transition to managing environmental impact.The Company is implementing a full solar project at our Corona headquarters buildings, Rialto warehouse and new AFF San Fernando site.The anticipated annual carbon savings is equivalent to: 500,943,825 smartphones charged 4,556,370 lbs. of coal burned 519 homes energy use for one year American Fruits and Flavors, a wholly owned subsidiary, earned a Silver EcoVadisMedal and improved its score by 5 percentage points in 2021.
59EQUITY DIVERSITY AND INCLUSION Ongoing Assessment and AnalysisPhilanthropyTraining and DevelopmentThe Company conducted an EDI maturity analysis, internal focus groups and executive meetings with experts in the field of EDI to further assess the Companys EDI needs.Company executives, new employees, emerging leaders and business unit leaders underwent inclusive leadership and unconscious bias training by EDI trainers and world class experts. The Company has made and will continue to make financial contributions to those organizations who are empowering underrepresented people in our communities.
60GLOBAL PHILANTHROPIC SUPPORT 2022 HIGHLIGHTS NATURAL DISASTER SUPPORTMECaressent financial support to Team Rubicon, as well as truckloads of product to the National Guard, as the team provided aid during Hurricanes Fiona and Ian.MILITARY SUPPORTMECares continued to support U.S. military responses around the globe in 2022, including those deployed to assist with national disasters. Through the USO, MECaresprovided support to troops stationed in NATO ally countries neighboring Ukraine amid the ongoing war.MECaresalso supports charities that provide educational scholarships to Veterans, their spouses and children, as well charities such as Craig Morgans Operation Finally Home, which builds or improves houses for Americas Veterans, first responders and their families.SOCIAL RESPONSIBILITIESMECares works with our own athlete ambassadors to support their causes, such as Kurt Buschs Atrium Health Foundation, and Rob Gronkowskis Gronk Nation Youth Foundation. DONATED OVER 1.5 MILLION PRODUCTS TO FIRST RESPONDERS AND NATURAL DISASTER AREAS GLOBALLY
61GLOBAL PHILANTHROPIC SUPPORT 2022 HIGHLIGHTS MECARES SUPPORTS NUMEROUS CHARITIES UNDER OUR PLATFORMS:-Military Active Duty, Injured & Retired-First Responders -Education-Our Athletes & Their Charities-Social ResponsibilitiesINTERNATIONALMECaresbecame an official partner of the Invictus Games, and provided special support to Team Ukraine during the event.Through Lions Club International, MECaresalso financially supported a project to build water reservoirs and check dams in several towns and villages throughout India, dramatically improving the lives of local farmers and tribal women.CARING FOR OUR OWNMECares assists our global human resource team in aiding Monster Energy employees and brand ambassadors through unexpected challenges that affect their lives. This ongoing program supports our Monster Energy Family around the world. EMPLOYEE MATCH PROGRAM / VOLUNTEER TIME OFFMECaresmatches employee monetary donations to their favorite charities, up to a maximum amount annually. Team members are also given paid time off work so they can volunteer at a charity of their choosing.
62SOLID FINANCIAL RESULTS30CONSECUTIVE YEARS OF INCREASEDSALESSINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992. ACHIEVED $5.5BILLION IN NET SALES IN 2021UP 20.5% OVER NET SALES OF $4.6BILLION IN 2020.FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2022, ACHIEVED $1.66 IN DILUTED EARNINGS PER SHAREDOWN15.6% FROM DILUTED EARNINGS PER SHARE OF $1.97 FOR THE SAME PERIOD IN 2021.ACHIEVED $1.4 BILLION IN NET INCOME IN 2021DOWN2.3% FROM NET INCOME OF $1.4 BILLION IN 2020.ACHIEVED $2.57 IN DILUTED EARNINGS PER SHARE IN 2021DOWN2.4% FROM DILUTED EARNINGS PER SHARE OF $2.64 IN 2020.FOR THE NINE MONTHS ENDED SEPTEMBER 30,2022, ACHIEVED $4.8BILLION IN NETSALESUP 16.6% OVER NET SALES OF $4.1BILLION FOR THE SAME PERIOD IN 2021.FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2022, ACHIEVED $890.0 MILLION IN NET INCOMEDOWN15.7% FROM NET INCOME OF $1.1 BILLIONFOR THE SAME PERIOD IN 2021.
KEN BLOCK IN MEMORY 43 FOREVER 1967 -2023 63
64 QUESTION AND ANSWER SESSION TO BEGIN SHORTLY