UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):  August 8, 2013

Monster Beverage Corporation

(Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of incorporation)

550 Monica Circle Suite 201

Corona, California 92880
(Address of principal executive offices and zip code)

(951) 739 - 6200
(Registrant’s telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o            Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o            Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o            Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o            Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02 Results of Operations and Financial Condition.

On August 8, 2013, Monster Beverage Corporation (“Monster”) issued a press release relating to its financial results for the second quarter ended June 30, 2013, a copy of which is furnished as Exhibit 99.1 hereto. The press release did not include certain financial statements, related footnotes and certain other financial information that will be filed with the Securities and Exchange Commission as part of Monster’s Quarterly Report on Form 10-Q.

On August 8, 2013, Monster will conduct a conference call at 2:00 p.m. Pacific Time. The call will be open to interested investors through a live audio web broadcast via the internet at www.monsterbevcorp.com in the “Events & Presentations” section.  For those who are not able to listen to the live broadcast, the call will be archived for approximately one year on the website.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

The following exhibit is furnished herewith:

Exhibit 99.1 Press Release dated August 8, 2013.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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Exhibit 99.1

MONSTER BEVERAGE REPORTS 2013 SECOND QUARTER FINANCIAL RESULTS

— Second Quarter Net Sales Rise 6.5% to $630.9 million —

Corona, CA — August 8, 2013 — Monster Beverage Corporation (NASDAQ:MNST) today reported financial results for the second quarter ended June 30, 2013.

Gross sales for the 2013 second quarter increased 6.6 percent to $723.9 million from $678.9 million in the same period last year.  Net sales for the three-months ended June 30, 2013 increased 6.5 percent to $630.9 million from $592.6 million in the same quarter a year ago.

Gross profit, as a percentage of net sales, for the 2013 second quarter was 53.3 percent, compared with 51.8 percent for the 2012 second quarter.  Operating expenses for the 2013 second quarter increased to $156.8 million from $137.2 million in the same quarter last year.

Distribution costs as a percentage of net sales were 4.5 percent for the 2013 second quarter, compared with 4.1 percent in the same quarter last year.

Selling expenses as a percentage of net sales were 11.6 percent for both the 2013 and 2012 second quarters.

General and administrative expenses as a percentage of net sales for the 2013 second quarter were 8.8 percent, compared with 7.5 percent for the corresponding quarter last year.  Stock-based compensation (a non-cash item) was $7.4 million in the second quarter of 2013, compared with $7.1 million for the same period in 2012.

Operating income for the 2013 second quarter increased 5.7 percent to $179.4 million from $169.8 million in the 2012 comparable quarter.

The effective tax rate for the 2013 second quarter was 39.3 percent, compared with 35.3 percent in the same quarter last year.

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Net income for the 2013 second quarter decreased 2.7 percent to $106.9 million from $109.8 million in the same quarter last year.  Net income per diluted share increased 4.6 percent to $0.62, from $0.59 per diluted share in the 2012 comparable quarter.

Net sales for the Company’s DSD segment for the 2013 second quarter increased 5.8 percent to $601.0 million from $568.0 million for the same period in 2012.

Gross sales to customers outside the United States rose to $160.4 million in the 2013 second quarter from $153.4 million in the corresponding quarter in 2012.

Factors Impacting Profitability

The results for the second quarter were impacted by foreign currency transaction losses, legal and other costs related to regulatory matters and litigation concerning the advertising, marketing, promotion, ingredients, usage, safety and sale of the Company’s Monster Energy® brand energy drinks.

During the second quarter of 2013, the Company incurred increased professional service costs of $5.0 million, net of insurance reimbursements, of which $4.2 million related to regulatory matters and litigation concerning the advertising, marketing, promotion, ingredients, usage, safety and sale of the Company’s Monster Energy® brand energy drinks.

During the second quarters of 2013 and 2012, the Company incurred foreign currency transaction losses of $3.6 million and $0.5 million, respectively, which are included in other (expense) income. The increase in foreign currency transaction losses during the second quarter of 2013 was primarily related to the Company’s operations in Australia, Japan and South Africa.

As a result of distributor transitions, the Company incurred termination obligations amounting to $2.0 million and $0.6 million during the quarters ended June 30, 2013 and 2012, respectively, relating to the termination of certain of its prior distributors.  Such termination costs have been expensed in full and are included in operating expenses for the quarters ended June 30, 2013 and 2012, respectively.

Sales of the Monster Energy® brand internationally, including in Japan, continue to meet expectations.  However, net sales to our Japanese distributor in the 2013 second quarter were significantly lower than net sales in the comparable quarter last year, largely due to the launch of the Monster Energy® brand in Japan in the second quarter of 2012.

Rodney C. Sacks, Chairman and Chief Executive Officer, said: “We are pleased to report another quarter of solid sales growth, in both our domestic and international markets, but note that there were certain exceptional costs that affected profitability during the quarter. Despite the single digit category growth rates we are seeing in our major markets, the Monster Energy® brand continues to grow in excess of such category growth.  Monster Energy® Zero Ultra, launched in the third quarter of 2012, has become one of our best-selling products.  Following on this success, we launched Monster Energy® Ultra Blue in March 2013.

“We are continuing with our plans to market the Monster Energy® brand in new international markets.  We reiterate that our energy drinks are safe, based on both our and the industry’s long track record and the scientific evidence supporting the safety of our ingredients. More than 50 billion cans of energy drinks have been sold and safely consumed worldwide over the past 25 years, including more than 9 billion Monster Energy® brand energy drinks over the past 11 years, of which over 8 billion have been sold in the United States,” Sacks added.

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For the first six months of 2013, gross sales rose to $1.28 billion from $1.20 billion for the comparable period a year earlier.  Net sales for the first six months of 2013 increased to $1.12 billion from $1.05 billion in the same period in 2012.

Gross profit as a percentage of net sales was 52.8 percent for the first six months of 2013, compared with 52.3 percent for the same period in 2012.

Operating expenses for the six-months ended June 30, 2013, increased to $301.6 million from $252.1 million in the same period last year.  Operating income declined to $286.7 million, from $296.1 million in the first six months of 2012.

Net income for the first six months of 2013 was $170.4 million, or $0.98 per diluted share, compared with $185.9 million, or $1.00 per diluted share, for the same period last year.

The results for the first six months were impacted by foreign currency transaction losses of $8.3 million; legal and other costs related to regulatory matters and litigation concerning the advertising, marketing, promotion, ingredients, usage, safety and sale of the Company’s Monster Energy® brand energy drinks of $7.2 million; and termination costs related to certain of our prior distributors of $10.3 million.

Investor Conference Call

The Company will host an investor conference call today, August 8, 2013, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time).  The conference call will be open to all interested investors through a live audio web broadcast via the internet at www.monsterbevcorp.com in the “Events & Presentations” section.  For those who are not able to listen to the live broadcast, the call will be archived for approximately one year on the website.

Monster Beverage Corporation

Based in Corona, California, Monster Beverage Corporation is a marketer and distributor of energy drinks and alternative beverages. The Company markets and distributes Monster Energy® brand energy drinks, Monster Energy Extra Strength Nitrous Technology® brand energy drinks, Java Monster® brand non-carbonated coffee + energy drinks, X-Presso Monster® brand non-carbonated espresso energy drinks, M3® Monster Energy® Super Concentrate energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster™ Energy Shakes, Übermonster® energy drinks, Worx Energy® shots, and Peace Tea® iced teas, as well as Hansen’s® natural sodas, apple juice and juice blends, multi-vitamin juices, Junior Juice® beverages, Blue Sky® beverages, Hubert’s® Lemonades, Vidration® vitamin enhanced waters, and PRE® Probiotic drinks.  For more information, visit www.monsterbevcorp.com.

Note Regarding Use of Non-GAAP Measures

Gross sales is used internally by management as an indicator of and to monitor operating performance, including sales performance of particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe that the presentation of gross sales provides a useful measure of our operating performance. Gross sales is not a measure that is recognized under accounting principles generally accepted in the United States of America (“GAAP”) and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies, as gross sales has been defined by our internal reporting practices. In addition, gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from certain customers.

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Caution Concerning Forward-Looking Statements

Certain statements made in this announcement may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability.  Management cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein.  Such risks and uncertainties include, but are not limited to, the following: unanticipated litigation concerning the Company’s products; the current uncertainty and volatility in the national and global economy; changes in consumer preferences; changes in demand due to both domestic and international economic conditions; activities and strategies of competitors, including the introduction of new products and competitive pricing and/or marketing of similar products; actual performance of the parties under the new distribution agreements; potential disruptions arising out of the transition of certain territories to new distributors; changes in sales levels by existing distributors; unanticipated costs incurred in connection with the termination of existing distribution agreements or the transition to new distributors; changes in the price and/or availability of raw materials; other supply issues, including the availability of products and/or suitable production facilities; product distribution and placement decisions by retailers; changes in governmental regulation; the imposition of new and/or increased excise and/or sales or other taxes on our products; criticism of energy drinks and/or the energy drink market generally; the impact of proposals to limit or restrict the sale of energy drinks to minors and/or persons below a specified age and/or restrict the venues and/or the size of containers in which energy drinks can be sold; political, legislative or other governmental actions or events, including the outcome of any state attorney general and/or government or quasi-government agency inquiries, in one or more regions in which we operate.  For a more detailed discussion of these and other risks that could affect our operating results, see the Company’s reports filed with the Securities and Exchange Commission. The Company’s actual results could differ materially from those contained in the forward-looking statements.  The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

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MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME AND OTHER INFORMATION

FOR THE THREE- AND SIX-MONTHS ENDED JUNE 30, 2013 AND 2012

(In Thousands, Except Per Share Amounts) (Unaudited)

*Gross sales is used internally by management as an indicator of and to monitor operating performance, including sales performance of particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe that the presentation of gross sales provides a useful measure of our operating performance. Gross sales is not a measure that is recognized under GAAP and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies, as gross sales has been defined by our internal reporting practices. In addition, gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from certain customers.

** Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform with GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) discounts granted off list prices to support price promotions to end-consumers by retailers; (ii) reimbursements given to the Company’s distributors for agreed portions of their

promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (iii) the Company’s agreed share of fees given to distributors and/or directly to retailers for advertising, in-store marketing and promotional activities; (iv) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (v) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; (vi) discounted or free products; and (vii) contractual fees given to the Company’s distributors related to sales made by the Company direct to certain customers that fall within the distributors’ sales territories. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.

MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

AS OF JUNE 30, 2013 AND DECEMBER 31, 2012

(In Thousands, Except Par Value) (Unaudited)