UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): March 8, 2007
Hansen Natural Corporation
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation)
| |
| 0-18761 |
39-1679918 |
| (Commission File Number) |
(IRS Employer Identification No.) |
1010 Railroad Street
Corona, California 92882
(Address of principal executive offices and zip code)
(951) 739 - 6200
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
|
o |
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|
o |
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
|
o |
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
|
o |
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c) |
Item 7.01. Regulation FD Disclosure
On March 8, 2007, the Chairman of the Company will deliver a presentation at the Innobev Third Global Soft Drinks Congress to be held at The Westin Palace Hotel in Madrid, Spain. A copy of the slides that will be used in the presentation is furnished as Exhibit 99.1 hereto.
Item 9.01 Financial Statements and Exhibits
|
|
(d) |
Exhibits. |
The following exhibit is furnished herewith:
Exhibit 99.1 Presentation
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
Hansen Natural Corporation
|
Date: March 7, 2007 |
/s/Hilton H. Schlosberg |
-------------------------------
Hilton H. Schlosberg
Vice Chairman of the Board of Directors,
President and Chief Financial Officer
SAFE HARBOR STATEMENT
This material contains certain “forward-looking” statements. These
statements are based on management’s current expectations and are
naturally subject to uncertainty and changes in circumstances. Actual
results may vary materially from the expectations contained herein and
readers/listeners
are cautioned not to place undue reliance on any
forward-looking comments. For a review of specific risk factors, please
refer to our statements filed at the Securities and Exchange
Commission. Hansen Natural Corporation undertakes
no obligation to
update or alter its forward-looking statements, whether as a result of
new information, future events or otherwise.
Hansen’s is a 70 year old trusted brand that stands for high quality
beverages.
Hansen’s formulates and markets unique premium beverages at the
forefront of consumer trends.
Hansen’s enjoys leadership positions in several beverage categories,
including the natural soda, apple juice, and energy drinks.
Hansen’s is one of the fastest growing companies in the US.
Hansen’s is listed on the NASDAQ stock exchange symbol (HANS).
Natural Sodas
Fruit Juices
Monster Energy Drinks
Energy Drinks – Allied Brands
Annual Gross Sales
(net of cash discounts & returns)
+20%
+67%
+85%
+65%
Stock Performance
Market Cap US $2.99 Billion
2 for 1 Split
4 for 1 Split
Beverage Forum Company of the Year
2004 and 2006
Forbes #1 Small Company 2005
Fortune Magazine Top 100 Fastest Growing Companies 2005
BusinessWeek #2 Company to Watch 2006
Forbes #2 Best Small Company 2006
Fortune #2 Fastest Growing Company 2006
Advertising Age Top 50 Brands Award
U.S. Energy Category $ Volume in All Channels
Source: AC Nielsen Total US All Outlets Combined Excluding Wal Mart (Expansion Markets introduced in Convenience Channel in 2005)
2006 U.S. Energy Category Share $ Growth
by Retail Channel
Energy Category Total US $3.11 Billion
+47% vs YA
+48%
vs YA
+41%
vs YA
+37%
vs YA
+98%
vs YA
Source: AC Nielsen Total US Excluding Wal Mart (Expansion Markets used in Convenience Channel)
Source: AC Nielsen Total US CTMM Expansion Full Year 2006
No other brand in the category has picked up as much share as Monster.
U.S. Energy Category 2006
Brand Share Change
U.S. Energy Category
Manufacturer Share
Source: AC Nielsen Total US CTMM Expansion Full Year 2006
U.S. Retail Pricing
Source: AC Nielsen Total US CTMM Expansion Full Year 2006
Unit
Price
8oz Red Bull
$2.07
16oz Amp
$2.17
16oz Monster SKU's
$2.16
16oz No Fear SKU's
$2.15
16oz Adrenaline Rush
$2.14
16oz Rockstar SKU's
$2.13
16oz Full Throttle SKU's
$2.09
U.S. Distribution Partners
Monster Energy Positioning
Monster is a brand with an attitude - aggressive, sinister,
mysterious, cool and fun. Monster is about action sports, rock
music, partying, chicks, living life on the edge and going big.
Monster Drinkers
Young people of both sexes who are fearless, early
adapters, fashion forward, opinion leaders.
Sports Marketing
Monster Sports
Monster has assembled the most influential and core
professional athlete roster targeting the difficult to reach
young adult in an edgy way.
100+ Professional Athletes
Monster Energy Kawasaki Race Team
Monster Energy has joined forces with Factory
Kawasaki to sponsor their entire race program.
Monster Energy Kawasaki Race Team
James Stewart
Tim Ferry
Team Monster Energy
Team Monster Energy/Pro Circuit/Kawasaki
Pro Circuit Supercross/Motocross
Chris Gosselaar
Ryan Villopoto
Ben Townley
Brett Metcalf
Christophe Pourcel
Team Monster Energy
Supercross/Motocross
Ivan Tedesco
2005 Supercross &
Motocross Lites Champion
Ricky Carmichael
15x Champion
Moto-GP
John Hopkins
Legendary six-time NHRA Champion
Kenny Bernstein
NHRA Drag Racing
SCORE Baja 1000 Team
Alan Pflueger
Dakar Rally Team
Robby Gordon
Rally Car
Driver Ken Block #43
2005 Rally America Rookie of the Year
X Games 12 Rally Racing Bronze Medalist
2006 Rally America Championship 2nd Place Overall
171 Foot Rally Car Jump for Stunt Junkies
Team Monster Energy
Snowcross
Tucker Hibbert
2007 Winter X-Games Gold Metal
Paul Thacker
world distance snowmobile jumping record holder
Team Monster Energy
Freestyle Snowcross
Chris Burandt
2007 Winter X-Games Gold Medal
Paul Thacker
world distance snowmobile jumping record holder
Team Monster Energy
Ryan Capes –
World record long distance jump
Mike Metzger – X-Games/Dew Tour
Adam Jones - X-Games/Dew Tour
Freestyle MX
Nate Adams
Team Monster Energy
TJ Lavin - X-Games/Dew Tour
Top BMX Competitor and Host
of MTV Road Rules Challenge
BMX
Ryan Guettler - X-Games/Dew Tour
Dave Mirra
Team Monster Energy
Skateboarding
Pierre-Luc Gagnon
Jake Brown
Greg
Lutzka
Jereme Rogers
Taylor Smith
Team Monster Energy
Surfing
Shane Dorian
Cory Lopez
Casey Brown
Dane Reynolds
Makua Rothman
Team Monster Energy
Snowboarding
Nate Holland – BoarderX
Winter X-Games Gold Medalist
US Olympic Team
Mark Frank Montoya –
Slopestyle
X-Games
Danny Kass -
Slopestyle/Superpipe
Winter X-Games Bronze medalist
US Olympic Team
Andy Finch -
US Olympic Team
Prescilla Levac –
Slopestyle
X-Games
Team Monster Energy
Freeskiing
CR Johnson – X-Games
Peter Olenick – X-Games
Corey Vanular – X-Games
Team Monster Energy
Wakeboarding
Melissa Marquardt - X-Games
Shane Bonifay - X-Games
Shawn Watson - X-Games
Daniel Watkins - X-Games
Danny Harf – X-Games
Team Monster Energy
Sam Hill – 2006 World Champion
Mountainbike
Rich Houseman
Monster Army
Magazine Coverage
Television Coverage
Music
Ozzfest
Warped Tour
Headliner Bands
Local Bands
Monster Energy sponsors 50 of the most influential local
bands to infiltrate the local music and club scene.
Lifestyle
Wee Man
Matt Hotch
Rick Thorne
Field Marketing
Monster is a grassroots brand that can’t be built from a headquarters.
Monster Ambassador Teams
MAT
Brand Trial
1.5 Million samples delivered peer-to-peer
Collegiate Ambassador Team
CAT
Collegiate Ambassador Teams
Collegiate Ambassador Teams (CAT)
Large colleges and universities with 10,000+ students
CAT’s get Monster at all the right parties
Study halls are stocked with Monster during finals week
Monster is at all the right fraternity and sorority functions
Monster is at intramural sporting events
Monster Allies
Monster has a host of credible marketing partners
that lend credibility to the brand.
www.MonsterEnergy.com
Extensive image focused web site deep in complexity and content.
Daily updates with news and events keeps site fresh.
Consumer interactive contests.
Actively promoting traffic with web-based advertising and hyperlinks from other sites.
Las Vegas Monorail
35,000 riders per day
In car video screens
featuring action sports
athletes
Monster vending
machines are outselling
water vending
T.D.M.’s are our “Feet in the Street” to provide support where it does the most good - at account level.
Trained sales professionals who don’t take “no” for an answer.
T.D.M.’s sell-in product, set coolers and merchandise, building “quality distribution”.
Logo identified vans supplied by HBC.
TRADE DEVELOPMENT MANAGERS
Winning the war at retail
Trade Development Managers
2007 Consumer Promotions
Jan. 1 - April 30
May 1 - Aug. 31
Sept. 1 - Dec. 31
Retail Activation of Marketing Platforms
May 1 – June 30
Merchandising Support
Wearables
New Products
The Juice is Loose…
The Magical smells in the air driving to
the Monster Energy Pipeline Pro Surf
competition on the North Shore of Oahu
was our inspiration for new Monster M-
80.
We started with a killer combo of tropical
juices, added in some original Monster
flavor then souped it up with a full load of
our potent Monster Energy blend.
Banzai!
Monster M-80…another radical “Juice
Monster” hybrid with explosive flavor and
the big bad Monster buzz you know and
love!
M-80
80% Juice - 100% Monster
