UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
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Securities Exchange Act of 1934
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If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On January 13, 2021, Mr. Hilton H. Schlosberg was elected by the Board of Directors (the “Board”) of Monster Beverage Corporation (the “Company”) as Co-Chief Executive Officer of the Company. Mr. Schlosberg will serve as Co-Chief Executive Officer together with Mr. Rodney C. Sacks. Mr. Schlosberg has held senior leadership positions with the Company for over 30 years, including as the Company’s Chief Financial Officer for over 23 years, and has served as a co-leader of the Company with Mr. Sacks. Simultaneously with the foregoing, Mr. Schlosberg resigned his positions as President, Chief Financial Officer, Chief Operating Officer and Secretary of the Company. Mr. Sacks will continue as Chairman of the Board and Mr. Schlosberg will continue as Vice Chairman of the Board.
In addition, on January 13, 2021, Mr. Thomas J. Kelly was elected by the Board as Chief Financial Officer of the Company, succeeding Mr. Schlosberg. Mr. Kelly has been Executive Vice President, Finance, and/or Controller and Secretary of Monster Energy Company since 1992. Mr. Kelly is a Certified Public Accountant (inactive) and has worked in the beverage business for over 30 years.
Additional biographical and other information regarding Mr. Schlosberg, Mr. Sacks and Mr. Kelly required by Item 5.02(c) of Form 8-K is included in the Company’s definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission on April 21, 2020, and such information is incorporated by reference into this Item 5.02(c).
A copy of the Company’s press release is attached hereto as Exhibit 99.1.
Item 7.01. Regulation FD Disclosure.
On January 14, 2021, Mr. Sacks and Mr. Schlosberg will host a virtual investor meeting to provide an update on the Company’s business and operations.
The Company’s presentation will be open to all interested parties as a live webcast at approximately 4:30 p.m. Eastern Time on the “Events & Presentation” section of the Company’s website at www.monsterbevcorp.com. A copy of the slides that will be used in the meeting is furnished as Exhibit 99.2 hereto. For those who are not able to join the live webcast, the event will be archived for approximately one year on the website.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
| Exhibit 99.1 | Press Release. |
| Exhibit 99.2 | Presentation Slides. |
| Exhibit 104 | The cover page from this Current Report on Form 8-K, formatted in iXBRL (Inline eXtensible Business Reporting Language). |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Monster Beverage Corporation | |
| Date: January 14, 2021 | /s/ Hilton H. Schlosberg |
| Hilton H. Schlosberg | |
| Vice Chairman of the Board of Directors and Co-Chief Executive Officer |
Exhibit 99.1
| PondelWilkinson Inc. | |
| 2945 Townsgate Road, Suite 200 | |
| Westlake Village, CA 91361 | |
| Investor Relations | T (310) 279 5980 |
| Strategic Public Relations | W www.pondel.com |
| CONTACTS: | Rodney C. Sacks |
| Chairman and Co-Chief Executive Officer | |
| (951) 739-6200 |
NEWS RELEASE |
Hilton H. Schlosberg Vice Chairman and Co-Chief Executive Officer (951) 739-6200 |
| Roger S. Pondel / Judy Lin Sfetcu PondelWilkinson Inc. (310) 279-5980 |
MONSTER BEVERAGE ANNOUNCES CO-CHIEF EXECUTIVE OFFICERS
-- Rodney C. Sacks and Hilton H. Schlosberg to serve as Co-Chief Executive Officers --
-- Thomas J. Kelly to serve as Chief Financial Officer --
Corona, CA – January 14, 2021 – Monster Beverage Corporation (NASDAQ:MNST) today announced that Hilton H. Schlosberg was elected by the Board of Directors of the Company (the “Board”) as Co-Chief Executive Officer of the Company. Mr. Schlosberg will serve as Co-Chief Executive Officer together with Mr. Rodney C. Sacks, who has served as the Chief Executive Officer of the Company since 1990. Simultaneously with the foregoing, Mr. Schlosberg resigned his positions as President, Chief Financial Officer, Chief Operating Officer and Secretary of the Company. Mr. Sacks will continue as Chairman of the Board and Mr. Schlosberg will continue as Vice Chairman of the Board. In addition, the Company also announced that Thomas J. Kelly was elected by the Board as Chief Financial Officer of the Company, succeeding Mr. Schlosberg.
Mr. Schlosberg has held senior leadership positions with the Company for over 30 years, including as the Company’s Chief Financial Officer for over 23 years, and has served as a co-leader of the Company with Mr. Sacks. Mr. Kelly has been Executive Vice President, Finance, and/or Controller and Secretary of Monster Energy Company since 1992. Mr. Kelly is a Certified Public Accountant (inactive) and has worked in the beverage business for over 30 years.
Mr. Sacks, Chairman and Co-Chief Executive Officer, said, “For decades, Hilton has been my business partner in running the Company. Hilton and I have operated as co-leaders of the Company as it has grown over the years.”
(more)
Monster Beverage Corporation
2-2-2
Mr. Sacks and Mr. Schlosberg said jointly, “We are pleased for Tom as he steps into the position of Chief Financial Officer. Tom has extensive experience from his many years at the Company, most recently as Executive Vice President of Finance, and this is a seamless transition for the Company.”
Monster Beverage Corporation
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks, Monster MAXX® maximum strength energy drinks, Java Monster® non-carbonated coffee + energy drinks, Espresso Monster® non-carbonated espresso + energy drinks, Monster Rehab® non-carbonated tea + energy drinks, Muscle Monster® non-carbonated energy shakes, Monster Hydro® non-carbonated refreshment + energy drinks, Monster HydroSport Super Fuel® non-carbonated advanced hydration + energy drinks, Monster Dragon Tea® non-carbonated energy teas, Reign Total Body Fuel® high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Play® and Power Play® (stylized) energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, Ultra Energy® energy drinks, Live+® energy drinks, Predator® energy drinks and Fury® energy drinks. For more information, visit www.monsterbevcorp.com.
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Exhibit 99.2
Monster Beverage Corporation
SAFE HARBOR STATEMENTCertain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. Monster Beverage Corporation (the “Company”) cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: the direct and indirect impacts of the human and economic consequences of the COVID-19 pandemic as well as measures being taken or that may be taken in the future by governments, and consequently, businesses (including the Company and its suppliers, bottlers/distributors, co-packers and other service providers), and the public at large to limit the COVID-19 pandemic; the impact on consumer demand of the resurgence of the COVID-19 pandemic in the Northern Hemisphere, resulting in a number of countries in Europe announcing expansive new regulations; the global slowing of growth and/or decline in sales of energy drinks including the convenience and gas channel (which is our largest channel), resulting from deteriorating economic conditions and financial uncertainties due to the COVID-19 pandemic; our ability to recognize benefits from The Coca-Cola Company (TCCC) transaction; our extensive commercial arrangements with TCCC and, as a result, our future performance’s substantial dependence on the success of our relationship with TCCC; the impact of TCCC bottlers/distributors distributing Coca-Cola brand energy drinks; the impact on our business of trademark and trade dress infringement proceedings brought against us relating to our Reign Total Body Fuel® high performance energy drinks; exposure to significant liabilities due to litigation, legal or regulatory proceedings; intellectual property injunctions; our ability to introduce and increase sales of both existing and new products, and the impact of the COVID-19 pandemic on our innovation plans; our ability to implement the share repurchase programs; unanticipated litigation concerning the Company’s products; the current uncertainty and volatility in the national and global economy; changes in consumer preferences; adverse publicity surrounding obesity and health concerns related to our products, water usage, environmental impact, human rights and labor and workplace laws; changes in demand due to both domestic and international economic conditions; activities and strategies of competitors, including the introduction of new products and competitive pricing and/or marketing of similar products; actual performance of the parties under the new distribution agreements; potential disruptions arising out of the transition of certain territories to new distributors; changes in sales levels by existing distributors; unanticipated costs incurred in connection with the termination of existing distribution agreements or the transition to new distributors; changes in the price and/or availability of raw materials; other supply issues, including the availability of products and/or suitable production facilities including limitations on co-packing availability and retort production; product distribution and placement decisions by retailers; the effects of retailer and/or bottler/distributor consolidation on our business; our ability to successfully adapt to the changing landscape of advertising, marketing, promotional, sponsorship and endorsement opportunities created by the COVID-19 pandemic; unilateral decisions by bottlers/distributors, buying groups, convenience chains, grocery chains, mass merchandisers, specialty chain stores, club stores and other customers to discontinue carrying all or any of our products that they are carrying at any time, restrict the range of our products they carry and/or devote less resources to the sale of our products; changes in governmental regulation; the imposition of new and/or increased excise sales and/or other taxes on our products; criticism of energy drinks and/or the energy drink market generally; our ability to satisfy all criteria set forth in any U.S. model energy drink guidelines; the impact of proposals to limit or restrict the sale of energy drinks to minors and/or persons below a specified age and/or restrict the venues and/or the size of containers in which energy drinks can be sold; or political, legislative or other governmental actions or events, including the outcome of any state attorney general, government and/or quasi-government agency inquiries, in one or more regions in which we operate. For a more detailed discussion of these and other risks that could affect our operating results, see the Company’s reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December 31, 2019 and our subsequently filed quarterly reports on Form 10-Q. The Company’s actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.2
COVID-19 EMPLOYEE WELLBEINGMONSTER ENERGY IS COMMITTED TO THE SAFETY AND WELLBEING OF OUR EMPLOYEESHEALTH AND SAFETY All offices closed in March with office-based employees working remotely. Employees were provided all necessary equipment for home-based work. Field Sales teams returned to the market as appropriate with enhanced safety protocols. Recently started on-site COVID-19 employee testing.EMPLOYEE COMMUNICATION AND SUPPORT Increased employee communications. Wellness hotlines and enhanced employee assistance programs provided. Regular “Monster Legends” speaker series covering topics such as diversity, motivation, health and safety, mental health, resiliency, Generation Z, and family welfare. Pulse employee surveys to evaluate employee morale. Monster Energy Cares continues to support first responders, health care workers and hospitals – donating over 4 million cans in 2020.BUSINESS PROCESSES The Company’s flavor manufacturing facilities, its co-packers, warehouses and shipment facilities have been operating throughout. Quality Control, AFF, and warehouses have remained operational with enhanced safety protocols. The Company has not to date experienced significant raw material or finished product shortages, and the supply chain generally remains intact. Innovation remains a huge priority.3
2020 PHILANTHROPIC SUPPORTPANDEMIC RESPONSE Donated over 4,000,000 cans of our beverages to First Responders in over 40 countries.MILITARY/NATIONAL GUARD SUPPORT Supported our troops as they were called to support: Covid19 Testing/Pandemic, Civil Unrest, Wild Fires, Hurricanes/FloodingMONSTER ATHLETE & TALENT ACTIVATION Engaged our Monster Athletes & Talent on Zoom calls to boost moral for our Military troops around the world.CONTINUED SUPPORTING ALL OF OUR ONGOING CHARITABLE EFFORTS AROUND THE GLOBE.4
BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELSALL MEASURED CHANNELS SNAPSHOT 13WKSBEVERAGE LANDSCAPE % MIX ($) BEVERAGE LANDSCAPERTD COFFEE 5.2%$ SHARE CHG YASPARKLING SOFT DRINKS (0.0) WATER (0.2)$ Chg YA $ % Chg YA $706MTOTAL BEVERAGE$ CHG YA $2209.3MRTD TEA 5.5%SPORT DRINKS 6.3%ENERGY DRINKS 15.0%JUICE/JUICE DRINKS 17.9%SPARKLING SOFT DRINKS 32.1%WATER 18.0%JUICE/JUICE DRINKS 0.0ENERGY DRINKS (0.1) SPORT DRINKS 0.3 RTD TEA (0.1) RTD COFFEE (0.0)$364M$396M$317M$212M$ % CHG YA 10.1%$109M $104M10.1% 9.2% 10.2% 9.7% 16.3% 8.9% 9.1%Source: Nielsen All Measured Channels 13 W/E 12/26/2020 Syndicated databaseSPARKLING SOFT DRINKSWATER JUICE/JUICE DRINKSENERGY DRINKSSPORT DRINKSRTD TEARTD COFFEE5
BRAND PERFORMANCE TOTAL U.S. ALL CHANNELSALL MEASURED CHANNELS SNAPSHOT 13WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $3,713,669,068 10.9% 1,332,521,463 9.0% 100.0 - TNA TOTAL MEC $1,433,878,042 9.5% 520,191,462 8.2% 38.6 (0.5)TNA MONSTER $1,205,905,843 10.7% 430,155,998 9.7% 32.5 (0.0) TNA NOS $106,196,829 1.3% 40,460,928 (0.3%) 2.9 (0.3) TNA REIGN $98,858,358 7.4% 40,446,284 3.5% 2.7 (0.1) TNA FULL THROTTLE $22,916,903 (0.7%) 9,128,221 (1.4%) 0.6 (0.1)TNA RED BULL $1,317,250,282 18.8% 409,195,510 18.1% 35.5 2.4TNA BANG $266,852,132 (2.6%) 107,602,785 (4.0%) 7.2 (1.0) TNA 5-HOUR $180,398,168 (2.8%) 44,607,253 (5.0%) 4.9 (0.7) TNA ROCKSTAR $171,242,409 (12.4%) 94,396,217 (11.8%) 4.6 (1.2) TNA STARBUCKS $135,839,416 15.7% 44,677,628 12.0% 3.7 0.2 TNA CELSIUS $26,901,932 71.5% 11,622,845 76.8% 0.7 0.3TNA C4 $18,939,935 84.1% 6,981,877 225.4% 0.5 0.2TNA COCA-COLA ENERGY $16,968,680 - 8,350,757 - 0.5 0.5A/O $145,398,180 8.7% 84,895,161 5.2% 3.9 (0.1)Source: Nielsen All Measured Channels 13 W/E 12/26/2020 Total Non-Alcoholic (TNA) Energy6
40.0...,------ --,-------------------------------------------------- ---------TNAMEC38.8-.... LU LU =e It 0.... Cl) LU ::::. <:-::::.35.030.025.020.015.0-------------TNA MONSTER 32.810.05.00.0Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20TNA ROCKSTAR 4.6TNANOS2.8Source: Nielsen AMC 24 M/E 12/26/2020 Total Non·Aicoholic (TNA) Energy7
40.0......... ---- ------- ------------------ - - --- --TNAMEC39.4-.... LU LU35.0- , ------ -----------------------TNA MONSTER 32.7=e It 0.... Cl) LU ::::. <:-::::.30.025.020.015.0-----------...-......_...,...------10.05.00.0Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20TNA ROCKSTAR 7.1TNANOS3.0Source: Nielsen AMC 24 M/E 12/26/2020 Total Non·Aicoholic (TNA) Energy8
BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 13 WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $2,531,026,191 8.4% 942,617,256 7.0% 100.0 - TNA TOTAL MEC $974,742,096 7.3% 379,501,169 6.7% 38.5 (0.4)TNA MONSTER $807,369,527 8.7% 311,533,897 8.1% 31.9 0.1TNA NOS $81,230,830 (0.7%) 32,470,049 (0.5%) 3.2 (0.3)TNA REIGN $67,140,146 3.1% 27,352,336 2.8% 2.7 (0.1)TNA FULL THROTTLE $19,001,521 (0.8%) 8,144,863 (0.1%) 0.8 (0.1)TNA RED BULL $924,126,598 17.7% 303,165,737 18.1% 36.5 2.9TNA BANG $183,472,051 (7.0%) 72,682,182 (5.8%) 7.2 (1.2) TNA 5-HOUR $119,201,199 (2.7%) 34,612,163 (4.5%) 4.7 (0.5) TNA ROCKSTAR $118,512,427 (15.4%) 59,921,092 (17.1%) 4.7 (1.3) TNA STARBUCKS $94,266,675 - 30,164,464 - 3.7 0.3 TNA C4 $13,266,206 93.9% 4,744,798 300.5% 0.5 0.2TNA CELSIUS $11,314,487 43.9% 4,946,024 41.8% 0.4 0.1TNA COCA-COLA ENERGY $8,507,829 - 3,785,519 - 0.3 0.3A/O $83,616,694 (1.7%) 49,094,132 (4.6%) 3.3 (0.3)Source: Nielsen Total U.S. Convenience 13 W/E 12/26/2020 Total Non-Alcoholic (TNA) Energy9
BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 5 WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $913,934,228 5.9% 340,360,807 4.8% 100.0 - TNA TOTAL MEC $354,281,924 5.4% 138,321,137 5.3% 38.8 (0.2)TNA MONSTER $294,616,626 7.5% 114,037,283 7.3% 32.2 0.5TNA NOS $29,189,084 (2.6%) 11,698,313 (2.1%) 3.2 (0.3)TNA REIGN $23,532,958 (5.0%) 9,610,209 (4.9%) 2.6 (0.3) TNA FULL THROTTLE $6,943,225 (3.8%) 2,975,323 (3.3%) 0.8 (0.1) TNA RED BULL $334,959,403 13.9% 109,666,461 14.4% 36.7 2.6 TNA BANG $64,441,411 (9.0%) 25,621,371 (7.0%) 7.1 (1.2) TNA 5-HOUR $43,450,910 (4.8%) 12,601,848 (7.1%) 4.8 (0.5) TNA ROCKSTAR $42,072,210 (18.0%) 21,258,853 (20.0%) 4.6 (1.3) TNA STARBUCKS $32,677,879 13.4% 10,429,727 9.9% 3.6 0.2 TNA C4 $5,121,193 79.6% 1,830,023 275.7% 0.6 0.2TNA CELSIUS $4,177,914 48.8% 1,827,171 45.3% 0.5 0.1TNA COCA-COLA ENERGY $2,666,003 - 1,165,585 - 0.3 0.3A/O $30,085,411 (2.6%) 17,638,640 (5.5%) 3.3 (0.3)Source: Nielsen Total U.S. Convenience 5 W/E 12/26/2020 Total Non-Alcoholic (TNA) Energy10
BRAND PERFORMANCE AMAZONAMAZON SNAPSHOT 13 WKS (STACKLINE)$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TOTALS $79,786,732 115.9% 2,856,701 126.5% 100.0 0.0 MEC $30,794,707 131.1% 1,008,569 138.5% 38.6 2.5MONSTER $26,393,783 117.7% 784,680 113.8% 33.1 0.3REIGN $4,273,375 287.5% 219,003 311.6% 5.4 2.4NOS $98,110 21.0% 3,428 59.4% 0.1 -0.1FULL THROTTLE $29,439 65.7% 1,458 191.0% 0.0 0.0RED BULL $12,081,908 113.3% 320,634 108.9% 15.1 -0.2CELSIUS $10,703,366 146.3% 438,113 149.8% 13.4 1.7BANG $4,312,621 167.3% 163,898 206.0% 5.4 1.0V8 $3,649,309 112.9% 253,275 124.5% 4.6 -0.1ROCKSTAR $3,538,190 201.7% 140,789 303.0% 4.4 1.35 HOUR ENERGY $3,358,518 22.6% 72,405 15.3% 4.2 -3.2HIBALL ENERGY $1,767,240 104.7% 82,075 103.0% 2.2 -0.1ZEVIA $850,113 100.1% 47,813 118.0% 1.1 -0.1C4 $824,105 270.2% 31,801 283.6% 1.0 0.4Source: Stackline Total Amazon 13 W/E 12/26/2020 Energy Drinks + Energy Shots11
BRAND PERFORMANCE AMAZONAMAZON SNAPSHOT 4 WKS (STACKLINE)$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TOTALS $24,470,623 162.4% 891,132 176.2% 100.0 0.0 MEC $9,708,180 182.8% 314,756 184.3% 39.7 2.9MONSTER $8,387,326 172.7% 247,570 164.8% 34.3 1.3REIGN $1,283,202 283.0% 64,861 290.7% 5.2 1.7NOS $27,903 53.5% 1,495 210.8% 0.1 -0.1FULL THROTTLE $9,749 104.1% 830 661.5% 0.0 0.0RED BULL $3,592,973 158.1% 96,070 159.0% 14.7 -0.2CELSIUS $3,124,859 196.8% 128,821 198.7% 12.8 1.5BANG $1,241,075 182.0% 48,077 226.3% 5.1 0.4ROCKSTAR $1,228,250 363.0% 52,083 577.9% 5.0 2.2V8 $1,181,729 176.1% 81,962 192.5% 4.8 0.25 HOUR ENERGY $976,340 44.0% 22,734 44.3% 4.0 -3.3HIBALL ENERGY $531,055 149.7% 24,839 128.7% 2.2 -0.1ZEVIA $256,859 152.9% 14,294 182.4% 1.0 0.0C4 $239,042 398.6% 9,296 412.2% 1.0 0.5Source: Stackline Total Amazon 4W/E 12/26/2020 Energy Drinks + Energy Shots12
DISTRIBUTION MONSTER BRAND ENERGY DRINKSWORLD TERRITORIES COMPANY COVERAGE EFFECTIVE AS OF DECEMBER 31, 2020COCA-COLA SYSTEM BOTTLERSALL OTHER - INDEPENDENTNO COVERAGEMaps not to scale13
DISTRIBUTIONMONSTER IS NOW DISTRIBUTED IN 140 COUNTRIES AND TERRITORIES.STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 73 COUNTRIES AND TERRITORIES.REIGN IS NOW DISTRIBUTED IN 11 COUNTRIES AND TERRITORIES WORLDWIDE.AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 24 COUNTRIES AND TERRITORIES WORLDWIDE.ONE OR MORE OF THE COMPANY’S ENERGY DRINKS ARE DISTRIBUTED IN A TOTAL OF 154 COUNTRIES AND TERRITORIES WORLDWIDE.As of December 31, 202014
-.....Cai\ICQLU LU ::!!: ct: 0 ..... fJ) LU :::..Unrttd StatHffC!? Caribb.anBalittNicaragua )W.!Jil Panama f-:::.."lZJ Trinidad and Tobago CoouRicaGuineap l!. p Tanunla pBU Papua Nt"Guln.at1tBolivia &p Namibia pComO<ooFijiL+ Ntw CaltdoniaBU llt_.o...t,.6...er IJOArl ' 'RYl ...... ....I NKParaguaySwaziland (U/11!..0 0 SoAfrica, lltl:+!J!fi NOSP= POWER PLAY b=BPM= RELENTLESS"@J = SAMURAI L+=LIVE+ Ntw Zealandultra -&=BURN (V = GLADIATOR U=ULTRA f = FULL THROTTLE n=NALU ltt=MOTHER BU= BU 15
CanadaIll United StatesNorwayIceland lfr swedenGreat BritainIreland GermanySpain--R EIGN TOTAL 8001' rOIL- CaribbeanIll Brazil16
-0 Mexico •_..._0A . OBulgaria Ma oma Al0ba,maVGreeee -0 EthiopiaAfghamstanEl Salvador -Trinidad and TobagoNigeriaOOKenya UgandaMozambique BotswanaN0amibiaOQswazilandOlesothoSouth Afnca17
EXPANSION MARKETS TARGETED LAUNCHESEMEAAPACLATAMCARIBBEANAUSTRIA (REIGN) AZERBAIJAN (PREDATOR) BELARUS (PREDATOR) BELGIUM (REIGN) CROATIA (PREDATOR) EGYPT (MONSTER & PREDATOR) ESTONIA (REIGN) FINLAND (REIGN) GHANA (PREDATOR) IRAQ (PREDATOR) KAZAKHSTAN (PREDATOR) LATVIA (REIGN) LITHUANIA (REIGN) NETHERLANDS (REIGN) PAKISTAN (PREDATOR) POLAND (REIGN) ROMANIA (PREDATOR) RUSSIA (PREDATOR & REIGN) SAUDI ARABIA (PREDATOR) SOUTH AFRICA (REIGN) SWITZERLAND (REIGN) TURKEY (PREDATOR) UAE (PREDATOR) UKRAINE (PREDATOR)CAMBODIA (PREDATOR) INDIA (PREDATOR) INDONESIA (MONSTER) SRI LANKA (MONSTER) TAIWAN (PREDATOR) THAILAND (MONSTER & PREDATOR) VIETNAM (PREDATOR)BELIZE (MONSTER & PREDATOR) BRAZIL (PREDATOR) CHILE (REIGN) COLOMBIA (FURY) COSTA RICA (FURY) ECUADOR (FURY) GUATEMALA (FURY) NICARGUA (FURY) PANAMA (FURY) PERU (FURY) SURINAME (MONSTER) VENEZULA (MONSTER)SELECT MARKETS18
VALUE SHARE GROWTH SELECT GLOBAL MAKETSSELECT GLOBAL MARKETS SNAPSHOT 4 WKSMONSTER VALUE SHARE LATEST MONTH ‘19MONSTER VALUE SHARE LATEST MONTH ‘20PORTFOLIO VALUE SHARE LATEST MONTH ‘19PORTFOLIO VALUE SHARE LATEST MONTH ‘20MONSTER VALUE GROWTHENERGY CATEGORY VALUE GROWTHBRAZIL 28.2% 35.1% 30.8% 37.1% 32.3% 6.3% CANADA 34.1% 34.8% 37.3% 40.6% 22.7% 20.4% FRANCE 28.0% 30.3% 28.0% 30.3% 32.1% 22.1% GERMANY 15.7% 14.8% 15.7% 15.3% 7.3% 14.0% GREAT BRITAIN 22.1% 27.5% 25.8% 31.2% 39.0% 11.8% JAPAN 54.5% 54.1% 54.5% 54.1% 10.9% 11.9% MEXICO 27.3% 27.7% 27.8% 30.4% 7.9% 6.4% POLAND 14.4% 20.9% 17.5% 23.9% 58.7% 9.1% SOUTH KOREA 50.5% 55.2% 50.5% 55.2% 55.0% 42.0% SPAIN 35.1% 37.9% 42.8% 45.8% 19.6% 10.8%Most Recent Data Available Source: Nielsen Brazil All Channels 4W/E 11/30/2020 Value Sales; Nielsen Canada All Channels 4W/E 11/28/2020 Value Sales; Nielsen France All Channels 4W/E 11/28/2020 Value Sales; Nielsen Germany All Channels 4W/E 11/28/2020 Value Sales; Nielsen Great Britain All Channels 4W/E 11/28/2020 Value Sales; Intage Japan CVS Channel 4W/E 11/30/2020 Value Sales; Nielsen South Korea All Channels 4W/E 11/30/2020 Value Sales; Nielsen Mexico All Channels 4W/E 11/30/2020 Value Sales; Nielsen Poland All Channels 4W/E 11/30/2020 Value Sales; Nielsen Spain All Channels 4W/E 11/27/2020 Value Sales19
UPDATES ON CHINASOLID PERFORMANCE DESPITE COVIDEXPANDED PORTFOLIO WITH INNOVATION – CAPTURING NEW CONSUMERS, OCCASIONS & NEEDSTATESTEA + ENERGY… NON-CARBONATED APRIL 2020 LAUNCH NEW CATEGORY + CONSUMERSDRAGON’S GOLD … NON-CARBONATED DECEMBER 2020 RECRUIT NEW CONSUMER FROM CATEGORYGREW DISTRIBUTION ~1.5X*SUMMER PROMOTION HAD SOLID IMPACTGENERAL TRADE / OP +80%PETROL +60%HYPER / CVS +25% FACINGSSTRONG DISPLAYS IN-STORE100% CONSUMER WIN RATEGT - SHENZENSHELL- TIANJINCARREFOUR-SHTODAY- HUBEI CRV - GUANGDONGFEATURING CHINESE CELEBRITY “WANG YIBO”Source: Coca-Cola Bottler Margin Minder report on Active Outlets, *Canadean & bottler estimates Q3YTD20
MAJOR SPONSORSHIPS 2020VIA VIDEO SUBMISSIONS 21
FORMULA 1 2020MERCEDES AMG AND LEWIS HAMILTON DOMINATE FORMULA 1FORMULA 1 - WORLD’S MOST POPULAR MOTORSPORTMERCEDES AMG WINS A RECORD-BREAKING SEVENTH CONSECUTIVE CONSTRUCTOR’S CHAMPIONSHIPLEWIS HAMILTON BECOMES THE DRIVER WITH THE MOST WINS IN HISTORY - 95LEWIS HAMILTON WINS HIS SEVENTH RECORD-TYING WORLD CHAMPIONSHIPLEWIS RECEIVES KNIGHTHOOD FOR CHARITABLE AND PHILANTHROPIC CONTRIBUTIONS IN THE UK AND OVERSEAS22
MOTOGP 2020MONSTER ENERGY EXPANDS TEAM SPONSORSHIPS TO INCLUDE THE SUZUKI ECTAR TEAM IN 2021VALENTINO ROSSI 9X MOTOGP CHAMPIONMAVERICK VINALESJOAN MIR 2020 MOTOGP WORLD CHAMPIONALEX RINS23
UFC/MMA SPONSORSHIPS 2020MAJOR UFC SPONSORVALENTINA SHEVCHENKO UFC FLYWEIGHT CHAMPIONJUAN ARCHLETA BANTHAM WEIGHT CHAMPIONDOUGLAS LIMA BELLATOR WELTERWEIGHT CHAMPIONJON JONES UFC LIGHTWEIGHT CHAMPIONSTIPE MIOCIC UFC HEAVYWEIGHT CHAMPION24
E-SPORTS 2020TOP TOURNAMENTS TOP TEAMS TEAMS WON 57 MAJOR TOURNAMENTSVIRTUAL EVENTS IN 2020INFLUENTIAL STREAMERSEVIL GENIUSES NATUS VINCEREFNATIC TEAM LIQUIDSKYRROZ 4.2M+ FOLLOWERSJERICHO 3.3M+ FOLLOWERSPINTIPANDA 2.2M+ FOLLOWERSWIZZITE 745K+ FOLLOWERS25
MUSIC 2020TOP ARTISTS TOP FESTIVALSLIVE VIRTUALBUN B ANTHRAX ROYCE DA 5'9"COLE SWINDEL POPPY TECH N9NESCARLXRDTRAVIS BARKERGUAPDAD 400026
SOCIAL 2020KEY HIGHLIGHTS • 11B+ REACH* TOTAL IMPRESSIONS • 50MM+ FOLLOWERS WORLDWIDE• 236MM+ ENGAGEMENTS • 1 BILLION+ VIDEO VIEWS• 2MM+ MENTIONS BY CONSUMERS#CRUSHQUARANTINE CAMPAIGN 1.31 BILLION IMPRESSIONS & 92% NET SENTIMENT*JAVA 300 FB CAMPAIGN AMONG HIGHEST CPG BRAND LIFT RESULTS ON PLATFORM EVERHALO INTERACTIVE AR SNAPCHAT CAMPAIGN UTILIZES LATEST AR TECH FOR BRANDED INTERACTIVE EXPERIENCESource: Digitas: 2020 Year in Review27
JAVA MONSTER COFFEE WITH ATTITUDENATIONAL MEDIA CAMPAIGNS#CRUSHQUARTANTINE 300 LAUNCH BRAND AWARENESSYEAR LONG CONSUMER REWARDSJAVA MONSTER 300 LAUNCHPUBLISHER PARTNERSINFLUENCER CONTENT28
ULTRA FULL FLAVOR – ZERO SUGAR JUICE TAKE FLAVOR TO THE LIMITSNATIONAL RETAIL PROMOTION DIGITAL PROGRAMSMEC ATHLETE HAILIE DEEGANCHICKS IN THE OFFICEINFLUENCERSNATIONAL RETAIL PROMOTIONDIGITAL LAUNCH CAMPAIGN 228 MILLION IMPRESSIONS*Source: Digitas: 2020 Year in Review29
HYDRO SUPER SPORT HYDRO ENERGY WATER HARD-CHARGING HYDRATIONWORLD FAMOUS AMBASSADORSSPONSORING ATHLETES WHO SWEATNATIONAL AWARENESS DRIVING MEDIA PARTNERSSERIES SPONSOR30
HYDRO SUPER SPORT HYDRO ENERGY WATER HARD-CHARGING HYDRATIONWORLD FAMOUS AMBASSADORSSPONSORING ATHLETES WHO SWEATNATIONAL AWARENESS DRIVING MEDIA PARTNERSSERIES SPONSOR30
MONSTER U.S. INNOVATION 2021WATCH THIS SPACE WATCH THIS SPACE32
12oz PACKAGE SIZE LAUNCH U.S. 2021CONVENIENCE RETAIL AND FOOD SERVICE / ON PREMISE33
2021 V I R T U A L I N V E S T O R M E E T I N G
REIGN TOTAL BODY FUELREGIONAL, NATIONAL & GLOBAL PARTNERSHIPSFITNESS PARTNERSHIPS, BRAND AMBASSADORS & ATHLETESSOCIAL/DIGITAL MEDIA 2020 RESULTS: 436MM IMPRESSIONS & 85MM COMPLETED VIEWSNATIONAL CHAIN & CONSUMER PROGRAMMINGSource: Khoros, Reporting Darers 01/01/20 – 12/16/2035
REIGN U.S. INNOVATION 202136
STRATEGIC BRANDS INNOVATION 2021FPOFPO FPO FPOFPO37
AFFORDABLE ENERGY INNOVATION 2021EMEAEMEAEMEAFPOFPOFPO38
NOS GET AFTER ITNATIONAL DIGITAL MEDIA DELIVERED OVER 320M IMPRESSIONSATHLETES & PARTNERS 8 ATHLETES / 185+ EVENTSINFLUENCER CONTENT & PARTNERSHIPS GENERATED OVER 12M VIEWS2020 INNOVATIONSource: Facebook Ads Manager, Google Campaign Manager39
FULL THROTTLE HARD WORKING, EASY DRINKINGNATIONAL & LOCAL DIGITAL MEDIAATHLETES & INFLUENCERS INNOVATION PACKAGING REFRESH40
RELENTLESS BE RELENTLESS HIP-HOP, GRIME & ELECTRIC MUSICCREDIBLE KNOWN ARTIST COLLABORATIONS MAJOR FESTIVALSSCENE CREDIBLE PARTNERSHIPS GRASS ROOTS SUPPORT41
BURN BURN IT DOWN DELIVERING ICONIC PARTY MOMENTSPARTY DESTINATIONS PARTY WITH YOUR FAVORITE ARTIST INFLUENCERS42
LIVE+ ENERGYENERGY FOR THE ADVENTUREINNOVATION PACKAGING REFRESH 202143
MOTHER ENERGY ALWAYS ON! ENERGY FOR ALL OCCASIONS!44
POWERPLAY PLAY HARDLOCAL URBAN MUSIC AND STREET CULTURE45
NALU FRUITY ENERGIZERFUELS YOUR IMAGINATIONABOVE THE LINETARGETED SAMPLINGINSTORE PARTNERSHIPSDIGITAL46
AFFORDABLE ENERGYFOR CONSUMERS DEMANDING FUCTIONALITY, TASTE AND LIFSTYLE BUT CANNOT AFFORD THE PREMIUM.INCREMENTAL OPPORTUNITIES IN LATAM, EASTERN EUROPE, AFRICA, MIDDLE EAST AND SOUTEAST ASIA. A DIFFERENTIATED TARGET CONSUMER FROM PREMIUM ENERGY DRINKERS.PREDATOR HAS A UNIQUE POSITIONING AND OWNABLE LOOK & FEEL: BRAND ICON, GOLD COLOUR AND AMBASSADORS THAT EMBRACE THE CONQUERING SPIRIT.OUTDOOR COMMUNICATION R. JIMENEZ MEXICAN SOCCER STARDIGITAL AND SOCIAL MEDIA PREDATOR 47
SOLID FINANCIAL RESULTS28 CONSECUTIVE YEARS OF INCREASED SALES SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992.ACHIEVED $4.2 BILLION IN NET SALES IN 2019 UP 10.3% OVER NET SALES OF $3.8 BILLION IN 2018.ACHIEVED $1.1 BILLION IN NET INCOME IN 2019 UP 11.6% OVER NET INCOME OF $993.0 MILLION IN 2018.ACHIEVED $2.03 IN DILUTED EARNINGS PER SHARE IN 2019 UP 15.2% OVER DILUTED EARNINGS PER SHARE OF $1.76 IN 2018.FOR THE NINE MONTHS ENDED SEPTEMBER 30 2020, ACHIEVED $3.4 BILLION IN NET SALES UP 6.9% OVER NET SALES OF $3.2 BILLION FOR THE SAME PERIOD IN 2019.FOR THE NINE MONTHS ENDED SEPTEMBER 30 2020, ACHIEVED $937.9 MILLION IN NET INCOME UP 10.0% OVER NET INCOME OF $852.9 MILLION FOR THE SAME PERIOD IN 2019.FOR THE NINE MONTHS ENDED SEPTEMBER 30 2020, ACHIEVED $1.75 IN DILUTED EARNINGS PER SHARE UP 12.7% OVER DILUTED EARNINGS PER SHARE OF $1.56 FOR THE SAME PERIOD IN 2019. 48
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